At a Glance
- Tasks: Own the player lifecycle, crafting engaging messages and strategies to keep players active.
- Company: Join Cricket8, a vibrant social cricket games platform for fans.
- Benefits: Flexible work environment, competitive pay, and opportunities for creativity.
- Other info: Dynamic role with room for experimentation and growth in a fun, fast-paced setting.
- Why this job: Make a real impact by enhancing player engagement in an exciting gaming community.
- Qualifications: Experience in CRM, strong communication skills, and a passion for cricket.
The predicted salary is between 40000 - 50000 £ per year.
About Cricket8
Cricket8 is a social cricket games platform. We turn live matches into games you play with friends: predict the next ball, climb the leaderboard, earn Coins, and never miss a moment of the action. Free to play, fast, and built for fans. We're relaunching and scaling acquisition. Now we need someone to own everything that happens after the sign-up: keeping players engaged, active, and coming back match after match.
The Role
You own the entire player lifecycle. Every email, SMS, and push, from the welcome message to the win-back, runs through you. You'll turn our match calendar and game mechanics into automated, well-timed messaging that drives daily play without burning people out. This is a hands-on, end-to-end role. You build the journeys, shape the copy, wire up the data, and read the results. You set the strategy and then ship it yourself. If you like owning a channel from the plumbing to the headline, this is for you.
- Own customer.io end to end. Segmentation, journeys, broadcasts, transactional, the whole platform is yours to run and optimise.
- Design and ship lifecycle programs across email, SMS, and push: onboarding, activation, daily-play habits, streaks and re-engagement.
- Map messaging to the product. Build journeys around our games and data, so each message lands at the right moment in the right game.
- Shape the copy. Write or direct campaign copy that sounds like Cricket8.
- Build the data plumbing. Define the events, triggers and attributes you need, and work with engineering to get the right signals flowing.
- Experiment relentlessly. Test subject lines, send timing, frequency, and channel mix.
- Protect the relationship. Watch deliverability, push opt-in rates, message fatigue, and unsubscribes. Keep the sender reputation and player trust healthy.
- Set the strategy. Find where players drop off, decide which moments matter most, and build the lifecycle roadmap, then prioritise what gets built first.
- Stay compliant. Keep messaging inside the content guardrails for a social games product.
Player Engagement Manager (CRM, Cricket) employer: Cricket8
At Cricket8, we pride ourselves on being an innovative and engaging workplace where creativity meets passion for cricket. As a Player Engagement Manager, you'll thrive in a dynamic environment that encourages experimentation and personal growth, with opportunities to shape the player experience and drive meaningful connections. Our collaborative culture, combined with a commitment to employee development and a love for the game, makes Cricket8 an exceptional place to build your career.
