At a Glance
- Tasks: Engage players through creative messaging and optimise their gaming experience.
- Company: Join Cricket8, a vibrant social cricket games platform.
- Benefits: Flexible work environment, competitive salary, and opportunities for growth.
- Other info: Dynamic role with a focus on creativity and data-driven strategies.
- Why this job: Be the driving force behind player engagement in an exciting cricket gaming community.
- Qualifications: Passion for cricket, hands-on experience with customer.io, and strong copywriting skills.
The predicted salary is between 40000 - 50000 £ per year.
About Cricket8
Cricket8 is a social cricket games platform. We turn live matches into games you play with friends: predict the next ball, climb the leaderboard, earn Coins, and never miss a moment of the action. Free to play, fast, and built for fans. We're relaunching and scaling acquisition. Now we need someone to own everything that happens after the sign-up: keeping players engaged, active, and coming back match after match.
The Role
- You own the entire player lifecycle. Every email, SMS, and push, from the welcome message to the win-back, runs through you.
- You'll turn our match calendar and game mechanics into automated, well-timed messaging that drives daily play without burning people out.
- This is a hands-on, end-to-end role. You build the journeys, shape the copy, wire up the data, and read the results.
- You set the strategy and then ship it yourself.
- If you like owning a channel from the plumbing to the headline, this is for you.
- Own customer.io end to end. Segmentation, journeys, broadcasts, transactional, the whole platform is yours to run and optimise.
- Design and ship lifecycle programs across email, SMS, and push: onboarding, activation, daily-play habits, streaks and re-engagement.
- Map messaging to the product. Build journeys around our games and data, so each message lands at the right moment in the right game.
- Shape the copy. Write or direct campaign copy that sounds like Cricket8.
- Build the data plumbing. Define the events, triggers and attributes you need, and work with engineering to get the right signals flowing.
- Experiment relentlessly. Test subject lines, send timing, frequency, and channel mix.
- Protect the relationship. Watch deliverability, push opt-in rates, message fatigue, and unsubscribes. Keep the sender reputation and player trust healthy.
- Set the strategy. Find where players drop off, decide which moments matter most, and build the lifecycle roadmap, then prioritise what gets built first.
- Stay compliant. Keep messaging inside the content guardrails for a social games product.
Experience & Skills Required
- You must have a demonstrated passion for, and wide knowledge of cricket. This is essential.
- Extensive hands-on customer.io experience, or a very close platform (Braze, Iterable, MoEngage).
- A track record running email, SMS and push lifecycle programs, ideally for a consumer app or mobile product.
- Genuinely technical. Comfortable with Liquid templating, APIs, webhooks, event-based triggers, and basic SQL. You can launch a campaign without waiting on an engineer.
- Data-driven. You design clean tests, read cohorts and funnels, and act on what they tell you.
- Strong copy and creative instincts. You know what makes a message worth opening and can keep it on-brand.
- Strategic and self-directed. You can own a roadmap, set priorities, and make the call, not just execute a backlog.
- Experience in games or gaming (free-to-play, social, or mobile games), where engagement loops and reward mechanics are the whole game.
- Familiarity with mobile lifecycle tooling: app push, deep links, and an MMP such as AppsFlyer or Adjust.
- Ideally you will have exposure to, and clear understanding of, marketing in a compliance-sensitive category.
Player Engagement Manager (CRM, Cricket) in City of London employer: Cricket8
At Cricket8, we pride ourselves on being an innovative and engaging workplace where creativity meets passion for cricket. As a Player Engagement Manager, you'll have the opportunity to shape player experiences in a dynamic environment that values data-driven decision-making and strategic thinking. With a strong focus on employee growth, collaboration, and a culture that celebrates the love of the game, Cricket8 offers a unique chance to make a meaningful impact while enjoying the thrill of social gaming.
StudySmarter Expert Advice🤫
We think this is how you could land Player Engagement Manager (CRM, Cricket) in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cricket8 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cricket8 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cricket8 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cricket8. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Player Engagement Manager (CRM, Cricket) in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cricket8. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cricket8:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cricket8’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cricket8
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cricket8 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cricket8, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
