At a Glance
- Tasks: Lead membership growth and enhance member experiences at a premier racquets club.
- Company: Edgbaston Priory Club, a top-tier lifestyle and racquets club in Birmingham.
- Benefits: Join a vibrant community with opportunities for personal and professional growth.
- Other info: Be part of a club that values excellence, community, and inclusivity.
- Why this job: Make a real impact on member satisfaction and engagement in a dynamic environment.
- Qualifications: Experience in leadership roles focused on membership, marketing, or customer experience.
The predicted salary is between 50000 - 65000 £ per year.
The Head of Membership Growth & Experience is a senior leadership role responsible for driving membership growth, retention, engagement, and overall member satisfaction across the Club.
Reporting directly to the CEO, the role combines commercial leadership, customer experience, marketing strategy, and operational oversight to ensure the Club continues to attract, retain, and delight members at every stage of their journey.
This role leads the Membership, Marketing, Events, and Welcome Desk functions, ensuring alignment between brand, service delivery, and commercial performance while delivering a seamless, premium end-to-end member and guest experience across all Club touchpoints.
The successful candidate will be responsible for developing and executing the Club’s membership and experience strategy, creating a consistent, engaging, and high-quality member journey from initial enquiry through to long-term loyalty.
They will provide both strategic and operational leadership to foster a unified, customer‑focused culture, strengthen the Club’s reputation and community engagement, and support sustainable growth in membership, participation, and commercial performance.
Key Responsibilities
Experience Strategy & Leadership
- Lead the Experience Team (Marketing, Events, and Front of House) to deliver a consistently high‑quality member experience
- Define and deliver the Club’s overall experience strategy across all touchpoints
- Work with the CEO and Senior Leadership Team to support long‑term strategic goals
- Foster a customer‑first culture across the Club
- Use member insight, feedback, and data to drive continuous improvement
- Member Journey & Engagement
- Own and improve the end‑to‑end member journey from enquiry to long‑term retention
- Ensure all member communications are consistent, relevant, and on‑brand
- Increase member engagement, satisfaction, and advocacy
- Monitor feedback and implement improvements to enhance the member experience
- Leadership of Marketing, Events & Welcome Desk
- Lead and develop the Marketing, Events, and Welcome Desk teams
- Set clear goals and performance standards to ensure high‑quality delivery
- Ensure teams work together to deliver a seamless member experience
- Coach and develop team members to build capability and performance
- Maintain exceptional service standards across all front‑of‑house operations
- Ensure a welcoming, professional, and consistent experience for all members and guests
- Enhance the on‑site experience in line with the Club’s premium positioning
- Events & Experience Delivery
- Oversee a high‑quality programme of member events that drive engagement
- Ensure events are well‑executed, on‑brand, and commercially effective
- Work with internal teams and partners to deliver successful events
- Play a key role in major Club events, including hospitality and member experience delivery
- Marketing & Communications
- Provide strategic leadership of marketing and communications to support membership growth and retention
- Ensure consistent, high‑quality brand messaging across all channels
- Oversee marketing activity across website, social media, CRM, and digital engagement, working closely with the Head of Marketing
- Manage external agencies and marketing partners
- Stakeholder & Relationship Management
- Build strong relationships with members, partners, and stakeholders
- Act as an ambassador for the Club and its values
- Promote collaboration across departments to ensure a joined‑up experience
- Commercial & Operational Responsibility
- Support membership growth, retention, and revenue generation
- Monitor performance against targets and use insight to inform decisions
- Manage budgets and ensure effective use of resources
- Support sponsorship, partnerships, and commercial opportunities
- Ensure compliance with Club policies and standards
- Personal Attributes
- Natural leader who inspires and unites teams around a shared vision, with a strong focus on members and guests and a passion for exceptional experiences
- Degree‑level education in Marketing, Communications, Business, or a related field (or equivalent experience)
- Proven experience in a senior membership, marketing, customer experience, or commercial role
- Strong track record of delivering membership growth, retention, and engagement
- Excellent communication, stakeholder management, and relationship‑building skills
- Strong understanding of customer experience, member journeys, and service excellence
- Confident using CRM, digital marketing, and data tools to track performance and insight
- Strong organisational, project management, and commercial skills, including budget and target delivery
- Customer‑focused, collaborative, and proactive approach
- Experience within a members’ club or premium service environment is desirable, ideally within a racket or racquets club environment
About Us
Edgbaston Priory Club is a premier racquets and lifestyle members’ club set within 14 acres of beautiful grounds in the heart of Birmingham.
We are also a proud tournament venue, hosting the Lexus Birmingham Open and the British Junior Open Squash Championships.
Our vision is to be the best member‑led racquets and fitness club, delivering excellence and connection both on and off the court.
Our values are Excellence, Community and Inclusivity and we are committed to delivering exceptional experiences across every aspect of Club life – sport, fitness, social and leisure.
#J-18808-Ljbffr
Edgbaston Priority Club: Head of Membership Growth & Experience in Birmingham employer: Cricexec
Cricexec is an exceptional employer, offering a dynamic work environment at the iconic Lord's Cricket Ground, where passion for cricket meets professional excellence. With a strong commitment to employee growth and development, we provide opportunities for our staff to enhance their skills in a supportive culture that values equality and safeguarding. Join us to be part of a team that not only strives for success on the field but also fosters a rewarding and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Edgbaston Priority Club: Head of Membership Growth & Experience in Birmingham
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Cricexec. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Cricexec
Don't be shy about reaching out to Cricexec directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Edgbaston Priority Club: Head of Membership Growth & Experience in Birmingham
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Cricexec and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Cricexec
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
