We are looking for an SEO Copywriter (office based) to develop and deliver content with intent and join our London team. This position is an integral part of our growing marketing team, and pivotal in promoting Superscript, upping our organic traffic and supporting our ambitious customer growth objectives.Responsibilities:Write long-form copy for our web and landing pages, video scripts, long-form blogs, etc.Enable us to scale our content creation strategy to generate more qualified organic leadsGrow our authority by delivering content that consistently demonstrates our authority and expertise, building trust with our audience and search engines alikePlay a key role in identifying and optimising our most valuable landing pages for search, adopting our test and learn ethos to iterate the small changes that make the biggest impact in growing our organic visibilityBring new ideas that contribute to our lead generation initiative, using content to grow our understanding of, and marketable information for, out of market customersEnhance digital presence via online strategies that align with CRI Group and ABAC Group capabilities and business goals.Create SEO titles & descriptions that are appealing to the consumer and are structured to boost site rankingsQualification/Requirement:Excellent English editorial copywriting skills, with published content to confirmA solid understanding of the key principles of content optimisation to support SEOAbility to produce a range of content types, including blogs, white papers and updating website contentExperience in conducting keyword and SEO research to inform your approach to SEO-friendly contentCapability to edit others copy to take it from good to greatExperience writing website copyComfortable working to deadlinesExperience working both collaboratively and independently across a variety of briefsExperience researching industry-related topics to form content ideas and strategyAn analytical mindset, able to make use of Google Analytics and other toolsAdaptable and comfortable with fast-changing organisations, getting stuck in with tasks that may not always be what you expectedBachelor\'s degree in journalism, communication, marketing or other relevant areaPractical experience in writing copy, proofing and editing (samples of work will be asked)Job Type: Full-time, permanentJob Location: London, Canary WharfIndustry: Investigative Research, Anti-Corruption, Risk and Compliance Management Services
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SEO Copywriter (Junior Position) – London employer: CRI Group
At Superscript, we pride ourselves on being an excellent employer, offering a vibrant work culture in the heart of London. Our team is dedicated to fostering employee growth through continuous learning opportunities and collaborative projects, ensuring that every member can contribute meaningfully to our ambitious goals. With a focus on innovation and creativity, we provide a supportive environment where your ideas can flourish, making it an exciting place to advance your career as an SEO Copywriter.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Copywriter (Junior Position) – London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CRI Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CRI Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CRI Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CRI Group. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CRI Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CRI Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about CRI Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CRI Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CRI Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CRI Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
