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- Tasks: Plan and execute innovative marketing campaigns across multiple channels.
- Company: Join a leading over-50s age inclusive jobs board in the UK.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact in healthcare marketing while developing your skills.
- Qualifications: 3 years of marketing management experience and a relevant qualification.
- Other info: Collaborative environment with a focus on creativity and data-driven results.
The predicted salary is between 36000 - 60000 £ per year.
To plan, execute and evaluate marketing campaigns for the region across multiple channels ensuring commercial goals are met.
Key Responsibilities
- Campaign planning: Collaborate with the marketing director, clinic operations director, marketing team, medical professionals and other relevant stakeholders to develop a marketing campaign and events plan and, after approval, manage its execution and monitor return.
- Timeline and execution: Create and manage campaign and event timelines to ensure that all elements are executed on schedule, monitor progress and adjust plans as necessary.
- Content creation: Manage and create engaging and informative content of marketing campaigns across various marketing channels, including posts, images, videos and infographics, that educates, informs and entertains the intended target audience, while adhering to healthcare regulations and privacy laws.
- Creative design: Work with designers and content creators to develop eye-catching and engaging campaign materials, ensuring consistent branding and messaging.
- CRM: Responsible for the local optimisation of lead and patient communication within the CRM system. Creating communication workflows and content, evaluating performance and collaborating with operational teams to ensure a seamless patient journey.
- Campaign performance: Assess the impact of campaigns by tracking KPIs, including patient acquisition rates, appointment bookings, website traffic and social media engagement.
- Reporting: Generate regular reports and insights to inform decision-making and campaign refinement. Ensure data captured reflect KPIs and are tracked accurately and effectively across clinics.
Education & Professional Qualification
Marketing related qualification such as degree or CIM
Knowledge/Skills/Experience
3 years in marketing management
Strong business acumen
Key Job Competencies
- Deciding and Initiating Action
- Presenting and Communicating
- Analysing
- Entrepreneurial and Commercial Thinking
Key Stakeholders
Regional Marketing Director, Clinic Operators Director and Regional Operations Director, CCA team
Regional Marketing Manager employer: CRGH
Contact Detail:
CRGH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Regional Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns and successes. We want to see how you’ve driven results and engaged audiences – it’s all about demonstrating your impact!
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. We suggest coming up with ideas on how you could enhance their campaigns. This shows initiative and that you’re already thinking like a Regional Marketing Manager!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the extra step to connect with us directly.
We think you need these skills to ace Regional Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Marketing Manager role. Highlight your relevant experience in campaign planning and execution, as well as any specific achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your marketing qualifications and how your skills can help us achieve our commercial goals.
Showcase Your Creativity: Since this role involves content creation and creative design, don’t hesitate to showcase your previous work. Include links or attachments of campaigns you've worked on that demonstrate your ability to engage and inform audiences.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at CRGH
✨Know Your Campaigns
Before the interview, dive deep into recent marketing campaigns in the healthcare sector. Be ready to discuss what worked, what didn’t, and how you would approach campaign planning for the role. This shows your understanding of the industry and your proactive thinking.
✨Showcase Your Content Skills
Prepare examples of content you've created that engaged audiences. Whether it's social media posts, videos, or infographics, having a portfolio ready will demonstrate your ability to create compelling content that aligns with the company's goals.
✨Understand CRM Systems
Brush up on your knowledge of CRM systems and how they can optimise patient communication. Be prepared to discuss how you’ve used CRM tools in past roles to enhance customer journeys and track campaign performance.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to marketing campaigns. During the interview, be ready to talk about how you’ve tracked and reported on KPIs in previous positions, and how you would apply this to assess campaign success in the new role.
