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- Tasks: Plan and execute innovative marketing campaigns across multiple channels.
- Company: Join a leading inclusive jobs board focused on over-50s employment.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact in the healthcare sector while honing your marketing skills.
- Qualifications: 3 years of marketing management experience and a relevant qualification.
- Other info: Collaborative environment with a focus on creativity and data-driven results.
The predicted salary is between 36000 - 60000 £ per year.
Job Purpose / Overview: To plan, execute and evaluate marketing campaigns for the region across multiple channels ensuring commercial goals are met.
Reports to: Regional Marketing Director
Job Category / Family: Marketing
Key Responsibilities:
- Campaign planning: Collaborate with the marketing director, clinic operations director, marketing team, medical professionals and other relevant stakeholders to develop a marketing campaign and events plan and, after approval, manage its execution and monitor return.
- Timeline and execution: Create and manage campaign and event timelines to ensure that all elements are executed on schedule, monitor progress and adjust plans as necessary.
- Content creation: Manage and create engaging and informative content of marketing campaigns across various marketing channels, including posts, images, videos and infographics, that educates, informs and entertains the intended target audience, while adhering to healthcare regulations and privacy laws.
- Creative design: Work with designers and content creators to develop eye-catching and engaging campaign materials, ensuring consistent branding and messaging.
- CRM: Responsible for the local optimisation of lead and patient communication within the CRM system. Creating communication workflows and content, evaluating performance and collaborating with operational teams to ensure a seamless patient journey.
- Campaign performance: Assess the impact of campaigns by tracking KPIs, including patient acquisition rates, appointment bookings, website traffic and social media engagement.
- Reporting: Generate regular reports and insights to inform decision-making and campaign refinement. Ensure data captured reflect KPIs and are tracked accurately and effectively across clinics.
Education: Marketing related qualification such as degree or CIM
Knowledge/Skills/Experience: 3 years in marketing management, Strong business acumen
Key Job Competencies:
- Deciding and Initiating Action
- Presenting and Communicating
- Analysing
- Entrepreneurial and Commercial Thinking
Key Stakeholders: Regional Marketing Director, Clinic Operators Director and Regional Operations Director, CCA team
Regional Marketing Manager in London employer: CRGH
Contact Detail:
CRGH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who work in healthcare. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and content. This will give potential employers a taste of what you can bring to the table, especially in terms of creativity and results.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can help them achieve their commercial goals and improve patient engagement through innovative campaigns.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to get noticed by hiring managers who are looking for talent like yours.
We think you need these skills to ace Regional Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Marketing Manager role. Highlight your experience in campaign planning and execution, as well as any relevant marketing qualifications. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of past campaigns you've managed and how they met commercial goals. We love a good story!
Showcase Your Creativity: Since this role involves content creation and creative design, don’t hesitate to showcase your creative flair. Include links to any marketing materials or campaigns you’ve worked on that demonstrate your ability to engage and inform audiences.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Let’s get started on this journey together!
How to prepare for a job interview at CRGH
✨Know Your Campaigns
Before the interview, brush up on recent marketing campaigns in the healthcare sector. Be ready to discuss what worked, what didn’t, and how you would approach campaign planning for the region. This shows your understanding of the role and your proactive thinking.
✨Showcase Your Creativity
Prepare examples of content you've created in previous roles. Whether it’s social media posts, videos, or infographics, having a portfolio ready can help demonstrate your ability to engage and inform target audiences effectively.
✨Understand CRM Systems
Familiarise yourself with common CRM systems used in marketing. Be prepared to discuss how you’ve optimised lead communication in the past and how you would ensure a seamless patient journey using these tools.
✨Be Data-Driven
Highlight your experience with tracking KPIs and generating reports. Discuss specific metrics you’ve used to assess campaign performance and how you’ve adjusted strategies based on data insights. This will show your analytical skills and business acumen.
