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For Companies At a Glance
- Tasks: Lead digital content strategy and optimise e-commerce experiences for growth.
- Company: Crew Clothing Company, a beloved British brand with a passion for quality.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Join a creative team and make a real impact on our digital presence.
- Qualifications: Experience in e-commerce content management and a data-driven mindset.
- Other info: Collaborative culture with a focus on innovation and career advancement.
The predicted salary is between 28800 - 48000 £ per year.
Crew Clothing Company was founded in Salcombe in 1993. Today Crew is a great British brand, and our success lies in our authentic passion for producing great looking, well-made clothes. We now have more than 120 stores and a thriving website, and the business continues to grow. Our people are at the heart of our company. With a passion for exceptional service, and a love for our product, our team is dedicated to offering the best customer experience – nothing is too much trouble.
Role Overview
The Group Digital Content Manager will lead the delivery of high-performing, optimised digital content experiences across multiple e-commerce platforms. Sitting at the intersection of content, commerce, and technology, this role is responsible for driving engagement, conversion, and growth through insight-led content strategy, UX optimisation, and structured experimentation. Working cross-functionally with E-commerce, Marketing, Brand, CRM, Web Development and Retail teams, the role plays a critical part in delivering commercial performance, supporting major trading initiatives, and leading content migration to a new digital platform.
Key Responsibilities
- Lead and deliver the e-commerce content strategy aligned to commercial and brand objectives
- Own content across key site areas including homepage, landing pages, category and product pages
- Drive UX, content optimisation and conversion improvement initiatives
- Champion a test-and-learn culture through structured optimisation and A/B testing
- Use insight, analytics and performance data to inform content decisions
- Lead content coordination for platform migration and digital transformation projects
- Manage and develop a small team across website and organic social channels
- Partner with internal stakeholders and external agencies to deliver growth and performance
Key Requirements
- Strong experience in e-commerce content management
- Hands-on CMS and platform experience
- Commercial mindset with strong understanding of digital trading and merchandising
- Experience in optimisation, experimentation and A/B testing
- Proven stakeholder and team management experience
- Data-driven, analytical and performance-focused approach
- Experience with Shopify and platform migrations (desirable)
Group Digital Content Manager in Kingston upon Thames employer: Crew Clothing Head Office
Contact Detail:
Crew Clothing Head Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Digital Content Manager in Kingston upon Thames
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for a role like Group Digital Content Manager where your content strategy and optimisation skills need to shine.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can drive engagement and conversion based on their current strategies. Tailor your answers to show you understand their brand and objectives.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Crew team. Don’t miss out on this opportunity!
We think you need these skills to ace Group Digital Content Manager in Kingston upon Thames
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Group Digital Content Manager role. Highlight your experience in e-commerce content management and any relevant projects that showcase your skills in optimisation and A/B testing.
Showcase Your Passion: We love seeing candidates who are genuinely passionate about digital content and customer experience. Share examples of how you've driven engagement and conversion in previous roles, and let your enthusiasm shine through!
Be Data-Driven: Since this role is all about using insights and analytics, make sure to include specific metrics or results from your past work. Show us how your data-driven approach has led to successful outcomes in content strategy or UX optimisation.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Crew Clothing Company!
How to prepare for a job interview at Crew Clothing Head Office
✨Know Your Digital Content Inside Out
Before the interview, make sure you’re well-versed in the latest trends and best practices in e-commerce content management. Familiarise yourself with Crew Clothing Company's digital presence and think about how you can enhance their content strategy. This will show your genuine interest and help you stand out.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive content decisions in the past. Bring examples of how you've implemented A/B testing or optimisation strategies that led to measurable improvements. This will demonstrate your data-driven approach and align with the company's focus on performance.
✨Highlight Your Team Management Experience
Since the role involves managing a small team, be ready to share your experiences in leading and developing others. Talk about your leadership style and how you’ve successfully collaborated with cross-functional teams. This will illustrate your ability to work effectively within the company’s structure.
✨Prepare Insightful Questions
At the end of the interview, have a few thoughtful questions ready about Crew's current digital initiatives or future plans. This shows your enthusiasm for the role and helps you gauge if the company culture aligns with your values. Plus, it keeps the conversation engaging!
