At a Glance
- Tasks: Lead digital marketing strategies for iconic brands and drive customer engagement.
- Company: Crew Clothing, a brand that celebrates timeless British style and creativity.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on collaboration and innovation.
- Why this job: Join a passionate team and make a real impact in the fashion industry.
- Qualifications: Experience in performance marketing and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
- Group Digital Marketing Manager
- Kingston-on-Thames (4 days in office, 1 day from home)
- 37.5 hours
At Crew Clothing, we believe clothes are about so much more than “just clothes”.
Designed with the spirit of the south coast in every stitch, our crossed oars are a mark of timeless British style.
These are clothes for life’s best moments.
We believe in collaboration, kindness and creativity, in celebrating our successes and championing our customer at every step of the way.
From ’93 to now, people have been at the heart of everything we do.
It’s in our name – Crew.
Purpose of the role
Responsible for developing and delivering the digital marketing strategy for Crew Clothing and Ben Sherman, working closely with the E-Commerce Optimisation Manager and E-Commerce Trading Manager to drive customer acquisition, conversion, frequency and retention through the relevant channels (search, social, affiliates etc).
Responsible for managing, developing and motivating the digital marketing assistant, taking ownership of traffic performance whilst staying up to date with the latest developments.
Accountable for hitting site traffic targets on a weekly, monthly and annual basis through management of the digital marketing channels and budget.
Responsibilities
- Support the Head of E-Commerce in creating a comprehensive marketing strategy for both brands, including identifying new opportunities and initiatives to drive sales and customer engagement.
- Manage and forecast marketing budgets to deliver channel revenue targets. Allocate spend efficiently across channels to maximise returns.
- Communicate weekly/monthly/seasonal performance against KPIs and propose recommendations to improve results.
Produce weekly reports to communicate the results by channel vs last year and vs forecast, identifying key initiatives to drive growth or rectify issues.
- Grow the businesses through driving customer acquisition, optimising key marketing channels, including affiliate partnerships, display and growth of the e-mail database.
- Drive retention and frequency through segmentation, retargeting and identifying key promotional opportunities throughout the season.
- Manage and drive digital marketing tactics with 3rd party partners, securing maximum exposure, especially during key promotional events.
- Drive customer engagement through social channels and through communicating ‘relevant’ messages about the product range and brand.
- Own and manage the digital marketing calendar, influencing the business marketing plan, ensuring all key events and promotional campaigns are captured for the key markets.
- Plan and implement digital marketing campaigns, driving traffic and ensuring a seamless roll out to all channels.
- Propose the key marketing KPIs for the year/season to deliver the required sales growth and identify the budget/spend needed, ensuring ROI targets are met.
- Work closely with the Marketing to set up link building opportunities and optimise PR activity through reflecting any key messages/coverage in online digital initiatives.
- Work closely with the E-Commerce Trading Manager to ensure campaigns or marketing initiatives are backed up by sufficient stock coverage on the website.
Key Skills and Experience
Essential –
- Experience in a performance marketing role, with a strong focus on analytics and data driven decision making.
- Hands on experience with Meta, Tik Tok and Google platforms is essential
- Strong analytical skills and capability to use data to drive business decisions and marketing optimisation
- Strong communication skills, both written and oral. Able to express facts and ideas in a clear, convincing and organised manner
- Able to communicate with key internal and external stakeholders effectively
- Commercially minded
- Can do attitude and proactive team player
- Comfortable meeting the challenges of deadlines and juggling multiple initiatives/projects
- Motivational manager, who supports and develops their team
Digital Marketing Manager in Kingston upon Thames employer: Crew Clothing Head Office
At Crew Clothing, we pride ourselves on being an exceptional employer that values collaboration, creativity, and kindness. Located in the vibrant Kingston-on-Thames, our work culture fosters personal and professional growth, offering employees the chance to engage in meaningful projects while enjoying a supportive environment. With a focus on continuous improvement and innovation, we empower our team members to thrive and celebrate their successes as part of the Crew family.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Kingston upon Thames
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Crew Clothing Head Office and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Crew Clothing Head Office are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Crew Clothing Head Office on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Crew Clothing Head Office. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Kingston upon Thames
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Crew Clothing Head Office. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Crew Clothing Head Office:Show us that you’ve done your homework! In your application, briefly mention what you admire about Crew Clothing Head Office’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Crew Clothing Head Office
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Crew Clothing Head Office will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Crew Clothing Head Office, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
