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- Tasks: Create and optimise engaging content for Ben Sherman websites across multiple regions.
- Company: Join Crew Clothing, a vibrant brand known for its stylish and quality apparel.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of a team that drives online engagement and enhances user experience.
- Qualifications: Experience with CMS, SEO, and data analysis is essential; strong communication skills are a must.
- Other info: This role requires an EU work permit and offers a chance to innovate in digital marketing.
The predicted salary is between 28800 - 48000 £ per year.
Kingston-Upon-Thames
Purpose of the role: The Digital Content Coordinator is responsible for executing and optimising content across the Ben Sherman websites (UK, DE, US). This role plays a key part in ensuring website content is engaging, on-brand, and aligned with seasonal promotional and marketing calendars. The Digital Content Coordinator will work closely with cross-functional teams to enhance user experience, improve site performance, and drive conversions through strategic content planning and execution.
Responsibilities:
- Support the Digital Content Manager in owning the online content planner for each site, ensuring alignment with key promotional and marketing initiatives.
- Develop and publish SEO-optimised blog content to support seasonal campaigns and enhance organic search visibility.
- Oversee the visual merchandising of homepage, product landing pages, blogs, and promotional banners to optimise user experience and conversion rates.
- Brief and collaborate with the Creative Team on imagery and copy requirements to support e-commerce goals.
- Manage seasonal meta data uploads, ensuring SEO best practices are followed.
- Utilise Google Analytics and other data tools to track website performance, identify content gaps, and recommend optimisations.
- Work with the E-Commerce Trading and Development teams to improve website functionality, user experience, and design enhancements.
- Conduct regular site audits to ensure all content, links, and pages function seamlessly, resolving any issues with the development team.
- Build, track and analyse promo code performance, providing insights on engagement and effectiveness.
- Act as a key liaison between e-commerce, marketing, creative, and merchandising teams, ensuring content supports broader brand and commercial goals.
- Work with our SEO agency to stay ahead of search trends and implement strategies that drive organic traffic growth.
- Monitor competitor activity to identify industry trends and innovate content strategies for improved engagement and conversion.
- Maintain and update key website content pages, including store locator, policies, and promotional landing pages.
Key Skills and Experience:
- Experience managing and publishing content within a Content Management System (CMS).
- Strong understanding of SEO best practices and content optimisation strategies.
- Data-driven mindset with proficiency in Google Analytics or similar tools for performance tracking.
- Highly organised, with strong project management skills and the ability to multitask effectively.
- Excellent verbal and written communication skills, with an eye for detail and brand consistency.
- Collaborative team player with a proactive approach to problem-solving and innovation.
Digital Content Coordinator employer: Crew Clothing Head Office
Contact Detail:
Crew Clothing Head Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Coordinator
✨Tip Number 1
Familiarise yourself with the Ben Sherman brand and its target audience. Understanding their style, values, and marketing strategies will help you tailor your approach and demonstrate your fit for the role.
✨Tip Number 2
Brush up on your SEO knowledge and be prepared to discuss specific strategies you've used in the past. Highlighting your experience with SEO-optimised content can set you apart from other candidates.
✨Tip Number 3
Showcase your data analysis skills by preparing examples of how you've used Google Analytics or similar tools to improve website performance. Being able to speak to your data-driven mindset will impress the hiring team.
✨Tip Number 4
Network with current or former employees of Crew Clothing, if possible. Gaining insights into the company culture and expectations can give you an edge during interviews and help you align your responses with their values.
We think you need these skills to ace Digital Content Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital content management and SEO. Use keywords from the job description to demonstrate that you meet the specific requirements for the Digital Content Coordinator role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital content and your understanding of the brand. Mention specific examples of how you've successfully managed content in the past and how you can contribute to Crew Clothing's goals.
Showcase Your Skills: In your application, emphasise your proficiency with Content Management Systems and Google Analytics. Provide examples of how you've used data to drive content strategy and improve user engagement.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for the Digital Content Coordinator position.
How to prepare for a job interview at Crew Clothing Head Office
✨Showcase Your Content Management Skills
Be prepared to discuss your experience with Content Management Systems (CMS). Highlight specific projects where you managed and published content, demonstrating your ability to optimise and engage audiences effectively.
✨Demonstrate Your SEO Knowledge
Since the role requires a strong understanding of SEO best practices, come ready to share examples of how you've implemented SEO strategies in past roles. Discuss any tools you’ve used, like Google Analytics, to track performance and improve content visibility.
✨Prepare for Collaboration Questions
This position involves working closely with various teams. Think of examples that showcase your collaborative skills and how you’ve successfully worked with creative, marketing, and e-commerce teams to achieve common goals.
✨Bring Data-Driven Insights
The role is data-driven, so be ready to talk about how you've used analytics to inform your content strategies. Prepare to discuss specific metrics you've tracked and how they influenced your decisions to enhance user experience and drive conversions.
