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For Companies At a Glance
- Tasks: Lead e-commerce content strategy and optimise digital experiences across platforms.
- Company: Crew Clothing Company, a thriving British brand with a passion for quality.
- Benefits: Competitive salary, dynamic team environment, and opportunities for growth.
- Why this job: Join a passionate team and make a real impact on customer engagement and brand success.
- Qualifications: Experience in e-commerce content management and strong analytical skills.
- Other info: Collaborative culture with opportunities to work on exciting digital transformation projects.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Crew Clothing Company was founded in Salcombe in 1993. Today Crew is a great British brand, and our success lies in our authentic passion for producing great looking, well‑made clothes. We now have more than 120 stores and a thriving website, and the business continues to grow.
Our people are at the heart of our company. With a passion for exceptional service, and a love for our product, our team is dedicated to offering the best customer experience – nothing is too much trouble.
Role Overview
The Group Digital Content Manager will lead the delivery of high‑performing, optimised digital content experiences across multiple e‑commerce platforms. Sitting at the intersection of content, commerce, and technology, this role is responsible for driving engagement, conversion, and growth through insight‑led content strategy, UX optimisation, and structured experimentation.
Working cross‑functionally with E‑commerce, Marketing, Brand, CRM, Web Development and Retail teams, the role plays a critical part in delivering commercial performance, supporting major trading initiatives, and leading content migration to a new digital platform.
Key Responsibilities
- Lead and deliver the e‑commerce content strategy aligned to commercial and brand objectives
- Own content across key site areas including homepage, landing pages, category and product pages
- Drive UX, content optimisation and conversion improvement initiatives
- Champion a test‑and‑learn culture through structured optimisation and A/B testing
- Use insight, analytics and performance data to inform content decisions
- Lead content coordination for platform migration and digital transformation projects
- Manage and develop a small team across website and organic social channels
- Partner with internal stakeholders and external agencies to deliver growth and performance
Key Requirements
- Strong experience in e‑commerce content management
- Hands‑on CMS and platform experience
- Commercial mindset with strong understanding of digital trading and merchandising
- Experience in optimisation, experimentation and A/B testing
- Proven stakeholder and team management experience
- Data‑driven, analytical and performance‑focused approach
- Experience with Shopify and platform migrations (desirable)
Compensation: To be discussed
Ecommerce Content Coordinator in London employer: Crew Clothing Head Office - E-Commerce
Contact Detail:
Crew Clothing Head Office - E-Commerce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Content Coordinator in London
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work at Crew Clothing Company. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best e-commerce content projects. Whether it’s landing pages or social media campaigns, having tangible examples will make you stand out.
✨Tip Number 3
Prepare for the interview by understanding Crew's brand and values. Tailor your responses to reflect how your experience aligns with their mission of delivering exceptional service and quality products.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Ecommerce Content Coordinator in London
Some tips for your application 🫡
Show Your Passion for E-commerce: When you're writing your application, let us see your enthusiasm for e-commerce! Share any relevant experiences or projects that highlight your love for digital content and how it drives engagement and conversion.
Tailor Your Application: Make sure to customise your CV and cover letter to align with the job description. We want to see how your skills and experiences match the role of Group Digital Content Manager, so don’t be shy about showcasing your relevant achievements!
Be Data-Driven: Since this role is all about using insights and analytics, include examples of how you've used data to inform your content decisions in the past. This will show us that you have a performance-focused approach, which is key for this position.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Crew Clothing Head Office - E-Commerce
✨Know Your E-commerce Stuff
Make sure you brush up on your e-commerce content management skills. Familiarise yourself with the latest trends in digital content strategy, UX optimisation, and A/B testing. Being able to discuss specific examples of how you've driven engagement and conversion in previous roles will really impress.
✨Show Off Your Analytical Skills
Since this role is data-driven, be prepared to talk about how you've used analytics to inform your content decisions. Bring examples of how you've leveraged performance data to optimise content and improve conversion rates. This will show that you understand the commercial side of e-commerce.
✨Team Player Vibes
This position involves working cross-functionally, so highlight your experience in collaborating with different teams. Share stories about how you've successfully partnered with marketing, web development, or retail teams to achieve common goals. It’s all about showing you can lead and develop a team while also being a great collaborator.
✨Be Ready for the Test-and-Learn Culture
Since they value a test-and-learn approach, come prepared with examples of how you've implemented structured experimentation in your past roles. Discuss any A/B tests you've conducted and what insights you gained from them. This will demonstrate your proactive mindset and willingness to innovate.
