At a Glance
- Tasks: Create and execute marketing strategies for SME clients while managing client relationships.
- Company: Dynamic advertising agency specialising in digital marketing.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Fast-paced environment with plenty of room for innovation and career advancement.
- Why this job: Join a creative team and make a real impact on diverse marketing campaigns.
- Qualifications: Experience in digital marketing and strong communication skills.
The predicted salary is between 45000 - 55000 £ per year.
We are currently recruiting on behalf of a client, a growing advertising agency specialising in digital advertising, from client onboarding and campaign management to creative coordination, reporting, platform management and client delivery. They are now looking to hire the below position as part of their continued growth.
Job Summary
The Marketing Development Manager is responsible for developing and delivering marketing and growth strategies for the agency's SME clients, and for supporting the agency's own business development. The role combines hands-on marketing execution (paid media, content, data and conversion optimisation) with client relationship management, ensuring campaigns are delivered with clear scope and measurable results.
Key Responsibilities
- Develop and manage marketing and growth strategies for SME clients across services such as paid media, content, website/funnel optimisation, and tracking & reporting.
- Plan and oversee digital marketing campaigns (e.g. paid media, SEO/SEM, email and content marketing) to generate qualified demand for clients.
- Oversee conversion tracking, analytics and CRO (Conversion Rate Optimisation) work to improve client campaign performance.
- Build and maintain strong client relationships, acting as a key point of contact for campaign updates, reporting and results.
- Identify new market opportunities, industry trends and competitor activity to inform client strategy and support new business development.
- Manage marketing budgets and ensure campaigns deliver a strong, measurable return on investment.
- Monitor and report on marketing performance metrics (KPIs, ROI, conversion rates) and adjust strategies accordingly.
- Collaborate with internal delivery teams (paid media, data, content) to ensure consistent quality and smooth handover of client work.
- Support new business development, including proposals, pitches and onboarding of new SME clients.
- Contribute to the development of the agency's own brand positioning, messaging and marketing materials.
Marketing Development Manager in London employer: Crestpoint HR Services
Crestpoint HR Services is an excellent employer, offering a dynamic work environment in the heart of London where collaboration and professional growth are highly valued. Employees benefit from comprehensive training programs, a supportive culture that encourages innovation, and opportunities to engage with diverse client portfolios, making it a rewarding place for those looking to advance their careers in finance.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Development Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Crestpoint HR Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Crestpoint HR Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Crestpoint HR Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Crestpoint HR Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Development Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Crestpoint HR Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Crestpoint HR Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about Crestpoint HR Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Crestpoint HR Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Crestpoint HR Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Crestpoint HR Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
