Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead product marketing strategy for EMEA & APAC, translating global insights into local narratives.
- Company: Join Cresta, a top AI company transforming customer conversations with innovative technology.
- Benefits: Comprehensive health coverage, flexible PTO, remote work budget, and competitive salary.
- Other info: Collaborative environment with opportunities for growth and international exposure.
- Why this job: Make a real impact in a dynamic role connecting global strategies with local markets.
- Qualifications: 8-10+ years in product marketing, strong storytelling skills, and experience in SaaS or AI.
The predicted salary is between 112000 - 136000 £ per year.
Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioural best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster.
We are seeking an exceptional Director of Product Marketing, International (EMEA & APAC) to lead regional go-to-market strategy, narrative, and field alignment across our international markets. This role will serve as the connective tissue between global product marketing and regional go-to-market teams, ensuring Cresta’s platform is positioned, evangelised, and activated in ways that resonate with local buyers, markets, and competitive dynamics.
In this highly strategic and cross-functional role, you will act as both the voice of the region and the voice of the platform, translating global strategy into regionally relevant narratives while bringing market insights back to shape positioning, campaigns, and product direction.
Responsibilities:- Own regional positioning and narrative for EMEA and APAC, adapting Cresta’s global platform story into clear, compelling, and locally resonant messaging.
- Serve as the primary product marketing partner to regional Sales, Marketing, and Customer Success leaders.
- Bring new international capabilities (e.g., language support, regional features) to market, ensuring the field is equipped with clear positioning, messaging, and supporting collateral.
- Act as a regional evangelist for Cresta’s platform in customer meetings, events, and executive engagements.
- Partner with global product marketing to refine positioning, messaging, and launches based on regional insights.
- Partner with global customer marketing to secure case studies, customer advocacy and CAB participation amongst the International Cresta customer community.
- Partner with global marketing on regional research driven content production.
- Enable field teams with narratives, content, and competitive intelligence to drive pipeline growth.
- Collaborate with demand generation and regional marketing to align campaigns with market nuances.
- Develop scalable regional enablement frameworks for sales and customer-facing teams.
- Analyze regional performance across pipeline, conversion, and win/loss to improve go-to-market effectiveness.
- Act as a bridge between global and regional teams to balance consistency and localisation.
- 8–10+ years of product marketing experience in Enterprise SaaS or AI-driven technology.
- Experience supporting go-to-market strategy across EMEA and/or APAC.
- Strong narrative-building and storytelling skills for complex platforms.
- Proven ability to partner with sales and drive revenue impact.
- Excellent communication and executive presentation skills.
- Highly analytical and data-driven.
- Strong cross-functional leadership skills.
- High cultural awareness across international markets.
- Experience in contact center or customer experience technology.
- Familiarity with AI, large language models, or agentic systems.
- Experience in high-growth or scale-up environments.
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family.
- Flexible PTO to take the time you need, when you need it.
- Paid parental leave for all new parents welcoming a new child.
- Retirement savings plan to help you plan for the future.
- Remote work setup budget to help you create a productive home office.
- Monthly wellness and communication stipend to keep you connected and balanced.
- In-office meal program and commuter benefits provided for onsite employees.
Cresta’s approach to compensation is simple: recognise impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family. Salary Range: $140K-$170K GBP + Equity.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai.
Director, Product Marketing - International (EMEA & APAC) employer: Cresta
Contact Detail:
Cresta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Product Marketing - International (EMEA & APAC)
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Cresta or similar companies. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for interviews by understanding Cresta’s platform inside out. Know how AI and human intelligence work together in contact centres, and be ready to discuss how you can contribute to that vision.
✨Tip Number 3
Showcase your storytelling skills! In your conversations, highlight how you can adapt global strategies into local narratives that resonate with EMEA and APAC markets. Make it relatable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Cresta team.
We think you need these skills to ace Director, Product Marketing - International (EMEA & APAC)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director of Product Marketing role. Highlight your experience in product marketing, especially in EMEA and APAC, and showcase how your skills align with our mission at Cresta.
Showcase Your Storytelling Skills: Since this role is all about narrative-building, don’t shy away from demonstrating your storytelling prowess. Use examples from your past experiences to illustrate how you've effectively communicated complex ideas in a relatable way.
Be Data-Driven: We love numbers! Include metrics and data that showcase your impact in previous roles. Whether it’s revenue growth or successful campaigns, quantifying your achievements will make your application stand out.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining the Cresta team!
How to prepare for a job interview at Cresta
✨Know the Product Inside Out
Before your interview, make sure you thoroughly understand Cresta's platform and its unique selling points. Familiarise yourself with how AI and human intelligence work together in the contact centre space, and be ready to discuss how you can adapt this knowledge to resonate with EMEA and APAC markets.
✨Craft Your Regional Narrative
Prepare to articulate how you would translate Cresta’s global strategy into regionally relevant messaging. Think about specific examples of how you've successfully adapted narratives for different markets in the past, and be ready to share these during your interview.
✨Showcase Your Cross-Functional Collaboration Skills
This role requires strong collaboration with sales, marketing, and customer success teams. Be prepared to discuss your experience working cross-functionally and how you’ve driven revenue impact through effective partnerships. Highlight any specific projects where you’ve successfully aligned teams towards a common goal.
✨Demonstrate Analytical Thinking
Cresta values data-driven decision-making. Come equipped with examples of how you've used analytics to inform go-to-market strategies or improve performance metrics in previous roles. Be ready to discuss how you would analyse regional performance to enhance Cresta’s effectiveness in the market.