At a Glance
- Tasks: Coordinate and execute impactful digital marketing campaigns across various channels.
- Company: Join Crest Nicholson, a leading UK housebuilder with a premium brand.
- Benefits: Enjoy a competitive salary, private healthcare, and 25 days' annual leave.
- Other info: Flexible working options available; be part of an inclusive team.
- Why this job: Shape the online customer journey and enhance brand engagement in a dynamic environment.
- Qualifications: Experience in digital marketing and strong communication skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
Crest Nicholson is currently looking for two Digital Marketing Coordinators to join their team. The Digital Marketing Coordinator plays a vital role in enhancing the online presence and digital engagement of our brand, supporting our premium positioning as a leading UK housebuilder. This role is responsible for the coordination and execution of high-impact digital marketing initiatives that communicate the unique value of our homes and developments across multiple digital channels.
Working closely with the Head of Digital, the coordinator will contribute to the planning, creation, and optimisation of digital content and campaigns—including website updates, email marketing, SEO, and property portal listings. The aim is to drive lead generation, improve customer experience, and reinforce our reputation for quality, craftsmanship, and innovation. This role supports both head office and divisional sales teams, ensuring digital content is aligned with brand messaging, meets quality standards, and is delivered on time.
The successful candidate will help shape the customer journey online, using data‑driven insights to improve performance and engagement across all digital touchpoints. As Digital Marketing Coordinator, you will be part of the Group Marketing team, reporting to the Group Head of Digital. The marketing function sits within the Group Sales and Marketing department, which oversees the company’s prospecting, marketing, sales, customer journey, brand, digital, and communications activities.
Principal Duties or Responsibilities- Coordinate and support digital marketing campaigns across email, PPC, SEO, display, and property portals (e.g., Rightmove, New Homes for Sale)
- Assist in the creation, scheduling, and deployment of customer milestone marketing campaigns using marketing automation platforms
- Monitor and optimise campaigns, ensuring alignment with KPIs
- Support SEO initiatives including keyword research, on‑page optimisation, and content updates
- Ensure consistent brand messaging and visual standards across all digital channels
- Maintain and update website content using the Content Management System (CMS)
- Collaborate with divisional sales teams to ensure property listings, imagery, and development information are accurate and up to date
- Support UX improvements and contribute to enhancing the customer journey online
- Contribute to the development of new features, tools, and content that support customer engagement and satisfaction
- Support testing and feedback loops to ensure digital enhancements meet user needs
- Track and report on campaign performance using tools such as Google Analytics, Looker Studio, HubSpot and Excel
- Monitor key metrics including traffic, engagement, conversion rates, and cost per lead
- Assist in compiling monthly performance reports for divisional sales teams and senior stakeholders
- Identify opportunities for optimisation based on data insights and customer behaviour
- Help sales teams understand the digital customer experience which feeds into their sales pitches
- Contribute to cross‑functional projects that enhance digital marketing operations and customer experience
- Acts as a brand ambassador, ensuring all content consistently reflects the premium quality and attention to detail synonymous with the Crest Nicholson brand.
- Support the Head of Digital with ad hoc project work
- Supporting the wider marketing team as required
We are looking for people to join our Company who can demonstrate preferably all of the below:
Experience- Proven background in digital marketing and/or marketing
- Experience within the housebuilding sector desired but not essential
- Educated to degree level in relevant field or equivalent experience desired
- Experience with website CMS platforms, CRM systems for sales and marketing automation tools desirable
- Familiarity with digital advertising platforms and SEO principles
- Strong understanding of digital marketing fundamentals and customer journey mapping
- Excellent communication and collaboration skills
- Proven ability to work well under pressure
- High attention to detail and ability to manage multiple tasks simultaneously
- Proactive, enthusiastic, and comfortable working in a fast‑paced environment
- Analytical mindset with a willingness to learn and adapt
- Ability to build rapport and trust quickly to understand business issues and areas for improvement
- Strong collaboration skills to work effectively with wider team, divisions and external partners
- Company Bonus Scheme
- Private healthcare and cash plan options
- 25 days' annual leave
- Cycle to work scheme
- Share save scheme
We are an inclusive employer; the Company will consider flexible working requests for all roles.
