At a Glance
- Tasks: Drive business development across diverse territories and engage with corporate accounts.
- Company: Join a dynamic hotel group with a focus on innovation and growth.
- Benefits: Competitive salary, discounts on food & beverage, and employee rewards.
- Other info: Field-based role with excellent networking opportunities and career progression.
- Why this job: Shape the future of our hotels and make a real impact in the industry.
- Qualifications: Proven experience in business development and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Located just off the M57 close to football action at both Anfield and Everton. This Business Development role covers Wales/ Midlands/North cluster of four Crest hotels. You will be responsible for driving business development activity across a diverse territory, from Mid Wales through Shropshire up to Merseyside, focusing on corporate accounts, meetings & events, associations, and group business. You will act as the commercial catalyst for these properties and collaborate with central sales, revenue and operations teams to maximise commercial success.
The role is field based so willingness to travel regularly within the assigned territory and attend networking and industry events is essential.
As Business Development Manager, you will:
- Research and develop new business in your region: target corporates, associations, incentive/group travel planners, leisure group operators, sports clubs, golf/tennis societies and leisure segmentation.
Responsible for:
- The Metropole Hotel Venue & Spa (Mid Wales)
- Park House Hotel & Venue (Shropshire)
- Knowsley Inn & Lounge (Merseyside)
- The Feathers Hotel & Restaurant (Shropshire)
The Business Development Manager will be up to date with market trends, have a constant churn of new initiatives and ideas to ensure the business is always evolving and attracting new business whilst maintaining current client base.
The Business Development Manager will identify and engage with target account sectors: e.g., corporate HQs in the North West, associations wanting retreat/meeting venues, sports clubs (Knowsley area), and leisure groups seeking a mix of hotels venues. Maintain and manage a structured pipeline: research prospects, reach out via email/phone, schedule site tours, manage quote submission, negotiate contracts and close business.
As Business Development Manager you will conduct regular site visits across your cluster to build relationships with hotel team, host familiarisation visits for clients in partnership with DOS, and attend client meetings on site when business required. Develop cluster wide initiatives (for example: multi-venue offerings, off-peak meeting bundles, “stay & meet” packages) and coordinate the marketing roll out with the group Marketing team.
Track key metrics: number of leads, proposals sent, conversions, average rate, length of stay, segment mix, event utilisation. Provide insight into what’s driving success and what barriers exist. Attend local and regional networking/business forums, trade events and exhibitions to grow brand visibility of Crest and secure new corporate relationships. Update the CRM at all key stages of the sales lifecycle, ensure consistency of data and clean reporting.
You will provide monthly reporting to the Group DOS: pipeline status, wins/losses, insights, and proposed next-steps for the cluster. The role of Business Development Manager will report to the Group Director of Sales, as we grow our business and develop our unique hotels the successful candidate has the opportunity to shape the role and to have a real impact on the business.
This role is ideal for someone who has strong demonstrable business development and commercial skills, with great communication and time management. The candidate will need previous experience, be able to effectively communicate with each hotel team and use their own initiative.
Experience & Qualifications
- Proven experience in business development within the hotel/venue/meetings/events sector (ideally multi-property or resort environment).
- Excellent network and ability to build relationships with corporates.
- Strong commercial acumen: comfortable negotiating contracts, interpreting revenue/ADR/occupancy data, and aligning business opportunities with hotel commercial strategy.
- Self-motivated, organised, able to manage multiple prospects and priorities across locations.
- Excellent presentation, communication and negotiation skills; confident delivering proposals, site tours and client meetings.
- Proficient in CRM systems, MS Office, comfortable producing reports and insights.
£60 BB per night for Friends and Family rate. Celebration of milestone employment anniversaries. 50% off Food & Beverage in our hotels. Meals on duty provided. Access to Hospitality Rewards. Offerings from retail and dining discounts, Employee Assistance Programme and same day on-line GP appointments.
Business Development Manager - Midlands & North Cluster in Knowsley employer: Crest Hotels Group
Crest Hotels is an exceptional employer, offering a dynamic work environment where Business Development Managers can thrive. With a focus on employee growth and development, the company provides opportunities to shape your role and make a significant impact across multiple properties in the Midlands and North cluster. Enjoy competitive benefits, including generous discounts, meals on duty, and a supportive culture that celebrates milestones and fosters collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager - Midlands & North Cluster in Knowsley
✨Tip Number 1
Get out there and network! Attend local events, trade shows, and industry meet-ups to connect with potential clients and partners. The more people you meet, the better your chances of landing that dream role.
✨Tip Number 2
Don’t just sit back and wait for opportunities to come to you. Research companies in your area and reach out directly. A well-timed email or phone call can make all the difference in getting noticed.
✨Tip Number 3
Showcase your expertise! Create a portfolio or presentation that highlights your past successes in business development. When you meet potential employers, having something tangible to share can really set you apart.
✨Tip Number 4
Keep your CRM skills sharp! Familiarise yourself with different systems and be ready to discuss how you’ve used them to track leads and manage relationships. This will show employers you’re organised and data-driven.
We think you need these skills to ace Business Development Manager - Midlands & North Cluster in Knowsley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in business development, especially within the hotel or events sector, and showcase any relevant achievements that align with our needs.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share your passion for driving business growth and how your skills can help us maximise success across our cluster of hotels.
Showcase Your Networking Skills:Since this role involves a lot of networking, mention any relevant connections or experiences you've had in building relationships with corporates and associations. We want to see how you can bring your network to the table!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Crest Hotels Group
✨Know Your Territory
Before the interview, make sure you research the Midlands and North cluster thoroughly. Understand the key players in the corporate accounts, meetings, and events sectors within that area. This will show your potential employer that you're proactive and genuinely interested in driving business development in their specific region.
✨Showcase Your Networking Skills
Since this role involves attending networking and industry events, be prepared to discuss your past experiences in building relationships. Share specific examples of how you've successfully engaged with corporates or associations, and how those connections have led to tangible results for your previous employers.
✨Demonstrate Commercial Acumen
Brush up on your knowledge of revenue management, occupancy data, and contract negotiations. Be ready to discuss how you've used these skills in previous roles to align business opportunities with commercial strategies. This will highlight your ability to contribute to the hotel's success right from the start.
✨Prepare Insightful Questions
At the end of the interview, you'll likely have the chance to ask questions. Prepare thoughtful queries about the company's current initiatives, challenges in the market, or how they measure success in the Business Development Manager role. This not only shows your interest but also your strategic thinking.
