At a Glance
- Tasks: Drive sales and manage events to create unforgettable experiences for clients.
- Company: Crescendo, a dynamic events business delivering exceptional experiences.
- Benefits: Competitive salary, performance bonuses, 23 days leave, and private healthcare.
- Other info: Opportunities for professional development and career growth.
- Why this job: Join a creative team and make a real impact in the events industry.
- Qualifications: Experience in sales, client management, and event planning required.
The predicted salary is between 41850 - 51150 £ per year.
About Us
Crescendo is an integrated events business delivering exceptional experiences through three specialist divisions. Alongside our event management, production, creative and technical services, our Fruitful division creates meaningful team experiences and engagement programmes, while our Experience London division provides expert destination management services for clients visiting the capital. By combining these complementary specialisms under a single team, we provide a seamless, end-to-end service that helps organisations connect, inspire and engage their audiences through exceptional experiences.
As we continue to grow, we're looking for a commercially minded Sales & Events Manager to drive the growth of the Fruitful service line. Combining sales, relationship management and event delivery, you'll be responsible for winning new business, nurturing client relationships and creating opportunities to introduce clients to the wider Crescendo and Experience London service portfolio.
The Sales & Events Manager is responsible for driving the commercial growth of the Fruitful service line through proactive business development, client relationship management, proposal creation and opportunity conversion. This role provides dedicated ownership of the commercial activities that support the businesses growth, with a clear focus on generating new business, converting enquiries and building long-term client relationships. Working closely with the wider team and external partners, the Sales & Events Manager will identify opportunities for growth, maximise client value and support the expansion of the business through both new and repeat revenue streams.
The role is expected to operate on an approximate 75% commercial / 25% operational split, with event delivery responsibilities focused on supporting client relationships and business development activity, and delivery resources provided through the wider team and freelancers where appropriate.
- Sales & Business Development
- Develop and maintain a healthy sales pipeline.
- Identify opportunities for repeat business and account development.
- Attend networking events, showcases and industry functions as required.
- Client Relationship Management
- Build long-term client relationships founded on trust and service excellence.
- Act as the primary commercial contact throughout the sales process.
- Ensure a consistently high-quality client experience.
- Conduct post-event reviews and identify future opportunities.
- Negotiate commercial terms where appropriate.
- Represent the business within venue and partner networks.
- Proposal & Commercial Development
- Create compelling event proposals and presentations.
- Produce accurate budgets and commercial costings.
- Track proposal performance and conversion rates.
- Event Planning & Delivery Oversight
- Maintain visibility across active projects.
- Support planning and coordination where required.
- Brief and coordinate freelance event delivery resources.
- Attend key projects and client events.
- Ensure the quality of delivery reflects the brand.
- Support smooth transitions between sales and delivery stages.
- Reporting & Performance
- Monitor sales activity and conversion performance.
- Contribute to business planning discussions.
- Support reporting requirements and commercial reviews.
We are looking for a commercially focused individual who enjoys building relationships, creating opportunities and helping clients achieve their objectives through engaging experiences and events. You will be someone who enjoys balancing commercial conversations with creative event solutions, presenting proposals, following up opportunities and confidently asking for business.
Whilst team building experience is important, the ability to build relationships, influence decisions and consistently convert enquiries into bookings will be critical to success in this role.
Proven experience in a client-facing sales, account management, or team building events role.
- Strong commercial awareness with the ability to identify, qualify and progress sales opportunities.
- Experience managing client relationships and growing existing accounts.
- Excellent presentation, communication and relationship-building skills.
- Experience maintaining and managing sales pipelines through a CRM system.
- Strong organisational and project management skills.
Team building or employee engagement experience.
For this role a competitive base salary alongside an attractive performance-related bonus structure, providing a strong on-target earnings (OTE) opportunity for high performers is on offer.
23 days' annual leave plus bank holidays ~ Birthday day off ~ Competitive employer pension contribution ~ Private healthcare scheme (subject to eligibility criteria) ~ Discounted corporate rates with selected hotel and venue partners ~ Ongoing training and professional development opportunities.
Wedding & Event Sales Manager in Surrey employer: Crescendo
Crescendo is an exceptional employer that fosters a vibrant work culture focused on creativity and collaboration, making it an ideal place for a Wedding & Event Sales Manager. With a competitive salary, performance-related bonuses, and generous benefits including 23 days of annual leave, private healthcare, and ongoing professional development, employees are empowered to grow and thrive. Located in the heart of London, Crescendo offers unique opportunities to engage with diverse clients and deliver memorable experiences, ensuring that every team member plays a vital role in the company's success.
