At a Glance
- Tasks: Drive sales and manage events to create unforgettable experiences for clients.
- Company: Join Crescendo, a dynamic events business with a focus on innovation and collaboration.
- Benefits: Enjoy competitive salary, performance bonuses, and generous leave plus professional development opportunities.
- Other info: Work in a vibrant environment with opportunities for growth and creativity.
- Why this job: Be part of a creative team that transforms ideas into impactful events while building lasting client relationships.
- Qualifications: Experience in sales or event management, strong communication skills, and a knack for relationship building.
The predicted salary is between 42750 - 52250 £ per year.
About Us
Crescendo is an integrated events business delivering exceptional experiences through three specialist divisions. Alongside our event management, production, creative and technical services, our Fruitful division creates meaningful team experiences and engagement programmes, while our Experience London division provides expert destination management services for clients visiting the capital. By combining these complementary specialisms under a single team, we provide a seamless, end-to-end service that helps organisations connect, inspire and engage their audiences through exceptional experiences.
As we continue to grow, we're looking for a commercially minded Sales & Events Manager to drive the growth of the Fruitful service line. Combining sales, relationship management and event delivery, you'll be responsible for winning new business, nurturing client relationships and creating opportunities to introduce clients to the wider Crescendo and Experience London service portfolio.
Role Purpose
The Sales & Events Manager is responsible for driving the commercial growth of the Fruitful service line through proactive business development, client relationship management, proposal creation and opportunity conversion. This role provides dedicated ownership of the commercial activities that support the businesses growth, with a clear focus on generating new business, converting enquiries and building long-term client relationships. The post-holder will use Fruitful experiences as a gateway to develop trusted client partnerships and create opportunities to introduce the wider services offered by Crescendo and Experience London.
Working closely with the wider team and external partners, the Sales & Events Manager will identify opportunities for growth, maximise client value and support the expansion of the business through both new and repeat revenue streams. The role is expected to operate on an approximate 75% commercial / 25% operational split, with event delivery responsibilities focused on supporting client relationships and business development activity, and delivery resources provided through the wider team and freelancers where appropriate.
Key Responsibilities
- Sales & Business Development
- Manage and respond to all incoming enquiries.
- Conduct client consultations and discovery meetings.
- Qualify opportunities and identify client needs.
- Develop and present tailored client proposals.
- Convert opportunities into confirmed business.
- Develop and maintain a healthy sales pipeline.
- Support achievement of business growth targets.
- Actively grow existing client relationships.
- Identify opportunities for repeat business and account development.
- Attend networking events, showcases and industry functions as required.
- Client Relationship Management
- Build long-term client relationships founded on trust and service excellence.
- Act as the primary commercial contact throughout the sales process.
- Understand client objectives and recommend appropriate solutions.
- Ensure a consistently high-quality client experience.
- Conduct post-event reviews and identify future opportunities.
- Venue & Partner Development
- Build and maintain venue partner relationships.
- Develop preferred supplier partnerships.
- Identify new venue opportunities.
- Negotiate commercial terms where appropriate.
- Represent the business within venue and partner networks.
- Proposal & Commercial Development
- Create compelling event proposals and presentations.
- Produce accurate budgets and commercial costings.
- Ensure proposals remain commercially viable.
- Coordinate supplier quotations and recommendations.
- Track proposal performance and conversion rates.
- Event Planning & Delivery Oversight
- Maintain visibility across active projects.
- Support planning and coordination where required.
- Brief and coordinate freelance event delivery resources.
- Attend key projects and client events.
- Ensure the quality of delivery reflects the brand.
- Support smooth transitions between sales and delivery stages.
- Reporting & Performance
- Maintain accurate pipeline forecasts.
- Monitor sales activity and conversion performance.
- Contribute to business planning discussions.
- Support reporting requirements and commercial reviews.
Who We Are Looking For
We are looking for a commercially focused individual who enjoys building relationships, creating opportunities and helping clients achieve their objectives through engaging experiences and events. Most importantly, we are looking for someone who can demonstrate a track record of converting opportunities into revenue. You will be someone who enjoys balancing commercial conversations with creative event solutions, presenting proposals, following up opportunities and confidently asking for business. Whilst team building experience is important, the ability to build relationships, influence decisions and consistently convert enquiries into bookings will be critical to success in this role.
Personal Attributes
- Commercially minded and growth orientated.
- Relationship-focused and naturally personable.
- Highly organised and proactive.
- Confident presenting to clients.
- Strong communicator with excellent written skills.
- Solution-focused and adaptable.
- Able to work independently and take ownership of outcomes.
- Comfortable operating within a small, entrepreneurial business.
Experience & Skills
Essential
- Proven experience in a client-facing sales, account management, or team building events role.
- Demonstrable experience converting enquiries and opportunities into confirmed business.
- Strong commercial awareness with the ability to identify, qualify and progress sales opportunities.
- Experience developing proposals, budgets and client presentations.
- Experience managing client relationships and growing existing accounts.
- Ability to confidently negotiate and influence client decision-making.
- Excellent presentation, communication and relationship-building skills.
- Experience maintaining and managing sales pipelines through a CRM system.
- Strong organisational and project management skills.
Desirable
- Team building or employee engagement experience.
- Existing venue industry relationships.
- Existing client relationships.
- Experience working within a small business or growing SME.
Remuneration & Benefits
For this role a competitive base salary alongside an attractive performance-related bonus structure, providing a strong on-target earnings (OTE) opportunity for high performers is on offer.
Benefits Include:
- 23 days' annual leave plus bank holidays
- Birthday day off
- Competitive employer pension contribution
- Private healthcare scheme (subject to eligibility criteria)
- Discounted corporate rates with selected hotel and venue partners
- Ongoing training and professional development opportunities
How to Apply
If you're excited by this opportunity, we'd love to hear from you. Please send your CV along with your salary expectations to hello@crescendo.co.uk
Sales & Events Manager in Surrey employer: Crescendo
Crescendo is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and commercial acumen thrive. As a Sales & Events Manager, you will benefit from a competitive salary, performance-related bonuses, and opportunities for professional development, all while working in the dynamic environment of London. With a focus on building meaningful client relationships and delivering outstanding experiences, Crescendo offers a unique chance to grow your career in a supportive and engaging setting.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Events Manager in Surrey
✨Showcase Your Skills with a Public Portfolio
As a freelance sales professional, having a portfolio that highlights your past successes can be a game changer. Include case studies, testimonials, and any results you've achieved in previous roles. This way, potential clients can see your value right away!
✨Join Sales-Focused Online Communities
Here's the scoop: connecting with other sales freelancers can open up doors for collaboration and potential gigs. Platforms like LinkedIn Groups or even dedicated forums for sales pros are perfect for staying in the loop about new opportunities and sharing experiences.
✨Network at Industry Events
Don’t underestimate the power of face-to-face networking! Attend industry conferences, seminars, and local meetups. They’re perfect for building relationships and finding potential clients who are in need of your sales expertise. Plus, it's a great way to showcase your personality!
✨Pitch Directly to Companies Like Crescendo
When hunting for freelance gigs, don't shy away from reaching out directly to companies like Crescendo. Sending a personalised pitch that highlights how you can solve their specific sales challenges might just put you in the right spot at the right time. Make sure to link to your portfolio!
We think you need these skills to ace Sales & Events Manager in Surrey
Some tips for your application 🫡
Show Off Your Sales Wins:In the sales and business development world, it’s all about results! Make sure to highlight your previous sales achievements in your CV. Metrics matter, so mention specific numbers, targets you’ve met (or exceeded), and successful strategies you've implemented in past roles. This will help us see your impact at a glance!
Tailor Your Portfolio:For this freelance role, having a well-crafted portfolio is crucial. Include case studies that showcase your previous projects, the challenges you faced, and how you overcame them. If you can, add testimonials from clients that speak to how you drove sales or developed strong business relationships. This not only adds credibility but also demonstrates your ability to deliver.
Be Clear About Your Rates:When applying for freelance gigs like this one at Crescendo, transparency is key. In your covering documents, make sure to include your rates or a rough expectation of what you charge. This saves time for both you and us and shows you’re serious about your freelance career!
Convey Your Learning Agility:As a freelancer in sales, being adaptable is essential. In your application, share examples of how you quickly learn new products or services and adjust your strategies accordingly. Show us that you can dive into different industries seamlessly – that’s what we love to see!
How to prepare for a job interview at Crescendo
✨Showcase Your Success Stories
As a freelancer in sales and business development, it’s crucial to have a bag full of stories demonstrating how you've driven sales or built relationships. Prepare specific examples that highlight your past successes, detailing the strategies you used and the results you achieved. This way, you'll not only show what you can do, but also provide tangible evidence of your capabilities.
✨Know Your Market Inside Out
Stay on top of industry trends and understand the market landscape for the niche you’re targeting. Familiarise yourself with challenges potential clients face and be ready to discuss how your unique approach can solve those problems. This knowledge will impress your interviewers at Crescendo, showing them you’re not just another freelancer, but someone who truly gets the environment they're operating in.
✨Pitch Yourself Like a Client
When interviewing for a freelance gig, think of it as pitching yourself to a potential client. Highlight your services in a way that speaks directly to their needs. Prepare to discuss your rates and the value you bring to the table. After all, you'll be negotiating with them as equal partners, so be upfront about what you can offer and why it’s worth their investment.
✨Anticipate Scenario-Based Questions
Expect some scenario-based questions during the interview. They may ask how you would handle a slow sales period or a difficult client. Prepare for these by thinking through your past experiences and highlighting your problem-solving skills. Being able to articulate how you would navigate realistic challenges will set you apart and show them you aren't just ready for the role at Crescendo, but equipped to excel in it.
