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- Tasks: Lead marketplace strategy and analytics to optimise growth and improve decision-making.
- Company: Join CREOATE, a fast-growing B2B wholesale marketplace connecting retailers with curated brands.
- Benefits: High ownership, direct leadership exposure, and the chance to shape business intelligence.
- Why this job: Make a real impact in a dynamic environment while driving marketplace success.
- Qualifications: 6-8+ years in marketplace analytics, strong SQL skills, and problem-solving abilities.
- Other info: Not just data reporting; this role drives commercial decisions and insights.
The predicted salary is between 48000 - 72000 £ per year.
CREOATE is a fast-growing B2B wholesale marketplace connecting independent retailers with curated brands across the UK and Europe. We are building the infrastructure that powers modern independent retail. As we enter our next phase, our focus is on optimising marketplace liquidity, improving conversion, and strengthening forecasting discipline. This role sits at the heart of that effort.
We’re hiring a Marketplace Strategy & Analytics Lead to partner directly with the COO in strengthening how we understand and operate our two-sided marketplace. This is a hands-on, commercially embedded role. You will work across Growth, Commercial and Engineering to bring structure, clarity and modelling discipline to critical decisions.
You won’t simply report metrics. You’ll help us understand what is truly driving GMV, where our constraints sit, and how operational inputs translate into revenue outcomes. This role requires sound judgement, strong analytical discipline, and the ability to operate confidently in ambiguity.
What You’ll Own
- You will own the development of clear marketplace health and liquidity frameworks, ensuring we understand the balance between supply and demand and where real constraints sit within the system. This includes analysing buyer and seller cohorts to uncover retention, contribution, and portfolio quality dynamics, and modelling how these factors translate into GMV and margin outcomes.
- You will break down funnel performance by meaningful segments, distinguishing between ecommerce friction and underlying liquidity or density issues, and provide structured insight to support prioritisation across Growth and Commercial.
- A core part of the role is strengthening forecasting discipline — building robust input-to-GMV models, pressure-testing assumptions ahead of planning cycles, and improving transparency around scenario modelling. You will regularly translate complex analysis into clear, decision-oriented insight at leadership forums, ensuring data sharpens commercial judgement rather than adding noise.
What We’re Looking For
- 6–8+ years experience in a two-sided marketplace or platform business
- Strong applied analytical and modelling capability (SQL essential; Python/R preferred)
- Experience building cohort, liquidity, contribution or forecasting models
- Exposure to senior commercial decision-making environments
- Strong structured problem-solving skills
- Comfortable challenging assumptions with evidence
- Able to operate independently in ambiguous, high-ownership environments
- Experience in B2B or wholesale marketplaces is a plus.
What This Role Is Not
- Not a pure BI or dashboard-building role.
- Not a marketing analytics role.
- Not a research-focused data science position.
This is a commercially embedded, decision-driving role.
Why Join CREOATE?
- Work at the centre of a growing two-sided marketplace
- High ownership and direct leadership exposure
- Shape the operating intelligence of the business
Marketplace Strategy & Analytics Lead employer: Creoate UK
Contact Detail:
Creoate UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketplace Strategy & Analytics Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its marketplace strategy. Understand their challenges and think about how your skills can help them overcome these. This will show you're genuinely interested and ready to contribute.
✨Tip Number 3
Practice your analytical skills! Be ready to discuss how you've used data to drive decisions in past roles. Think of examples where your insights led to tangible outcomes, especially in a two-sided marketplace context.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on joining our team at CREOATE and ready to dive into the exciting world of B2B wholesale marketplaces.
We think you need these skills to ace Marketplace Strategy & Analytics Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in two-sided marketplaces. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant projects!
Showcase Your Analytical Skills: Since this role is all about analytics, be sure to include specific examples of your analytical work. Whether it’s SQL queries or forecasting models, we love seeing how you’ve used data to drive decisions.
Be Clear and Concise: When writing your application, clarity is key! Use straightforward language and structure your thoughts logically. We appreciate a well-organised application that gets straight to the point.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Creoate UK
✨Know Your Marketplace Inside Out
Before the interview, dive deep into CREOATE's marketplace model. Understand how it connects retailers with brands and be ready to discuss how you can optimise liquidity and conversion. Familiarise yourself with current trends in B2B wholesale marketplaces to show your passion and insight.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of past projects where you've built models or frameworks that improved business outcomes. Be ready to discuss your experience with SQL and any other tools like Python or R, as these will be crucial for the role.
✨Be Ready to Tackle Ambiguity
This role requires comfort in uncertain situations. Think of examples from your past where you've successfully navigated ambiguity. Highlight your structured problem-solving skills and how you've used data to challenge assumptions and drive decisions.
✨Translate Data into Actionable Insights
Practice explaining complex analyses in simple terms. You’ll need to convey insights clearly to leadership, so prepare to discuss how you've previously turned data into decision-oriented recommendations. This will show your ability to sharpen commercial judgement rather than just report metrics.