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For Companies At a Glance
- Tasks: Lead marketplace strategy and analytics to optimise growth and improve decision-making.
- Company: Join CREOATE, a fast-growing B2B wholesale marketplace revolutionising independent retail.
- Benefits: High ownership, direct leadership exposure, and the chance to shape business intelligence.
- Why this job: Make a real impact in a dynamic environment with a focus on innovation.
- Qualifications: 6-8+ years in marketplace analytics, strong SQL skills, and problem-solving abilities.
- Other info: Not just data reporting; this role drives commercial decisions and insights.
The predicted salary is between 36000 - 60000 £ per year.
CREOATE is a fast-growing B2B wholesale marketplace connecting independent retailers with curated brands across the UK and Europe. We are building the infrastructure that powers modern independent retail. As we enter our next phase, our focus is on optimising marketplace liquidity, improving conversion, and strengthening forecasting discipline. This role sits at the heart of that effort.
We are hiring a Marketplace Strategy & Analytics Lead to partner directly with the COO in strengthening how we understand and operate our two-sided marketplace. This is a hands-on, commercially embedded role. You will work across Growth, Commercial and Engineering to bring structure, clarity and modelling discipline to critical decisions.
You won’t simply report metrics. You’ll help us understand what is truly driving GMV, where our constraints sit, and how operational inputs translate into revenue outcomes. This role requires sound judgement, strong analytical discipline, and the ability to operate confidently in ambiguity.
What You’ll Own
- You will own the development of clear marketplace health and liquidity frameworks, ensuring we understand the balance between supply and demand and where real constraints sit within the system. This includes analysing buyer and seller cohorts to uncover retention, contribution, and portfolio quality dynamics, and modelling how these factors translate into GMV and margin outcomes.
- You will break down funnel performance by meaningful segments, distinguishing between ecommerce friction and underlying liquidity or density issues, and provide structured insight to support prioritisation across Growth and Commercial.
- A core part of the role is strengthening forecasting discipline — building robust input-to-GMV models, pressure-testing assumptions ahead of planning cycles, and improving transparency around scenario modelling. You will regularly translate complex analysis into clear, decision-oriented insight at leadership forums, ensuring data sharpens commercial judgement rather than adding noise.
What We’re Looking For
- 6–8+ years experience in a two-sided marketplace or platform business
- Strong applied analytical and modelling capability (SQL essential; Python/R preferred)
- Experience building cohort, liquidity, contribution or forecasting models
- Exposure to senior commercial decision-making environments
- Strong structured problem-solving skills
- Comfortable challenging assumptions with evidence
- Able to operate independently in ambiguous, high-ownership environments
- Experience in B2B or wholesale marketplaces is a plus.
What This Role Is Not
- Not a pure BI or dashboard-building role.
- Not a marketing analytics role.
- Not a research-focused data science position.
This is a commercially embedded, decision-driving role.
Why Join CREOATE?
- Work at the centre of a growing two-sided marketplace
- High ownership and direct leadership exposure
- Shape the operating intelligence of the business
Marketplace Strategy & Analytics Lead in London employer: Creoate UK
Contact Detail:
Creoate UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketplace Strategy & Analytics Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its marketplace strategy. Understand their challenges and think about how your skills can help them optimise liquidity and improve conversion. Show them you’re not just another candidate!
✨Tip Number 3
Practice your analytical skills! Be ready to discuss how you would approach building cohort or forecasting models. Use real-world examples from your experience to demonstrate your problem-solving abilities and how you can drive decisions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at CREOATE, where we’re all about connecting independent retailers with curated brands.
We think you need these skills to ace Marketplace Strategy & Analytics Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketplace Strategy & Analytics Lead. Highlight your experience in two-sided marketplaces and any relevant analytical skills, especially SQL. We want to see how your background aligns with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about the role and how your skills can help us optimise marketplace liquidity and improve conversion. Keep it engaging and personal – we love a bit of personality!
Showcase Your Analytical Skills: Since this role is all about data-driven decision-making, make sure to include examples of your analytical work. Whether it’s building models or analysing cohorts, we want to see how you’ve used data to drive results in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience. Plus, it shows you’re keen on joining our team at CREOATE!
How to prepare for a job interview at Creoate UK
✨Know Your Marketplace Inside Out
Before the interview, dive deep into CREOATE's marketplace model. Understand how it connects retailers with brands and be ready to discuss how you can optimise marketplace liquidity and improve conversion rates. Familiarise yourself with their current challenges and think about how your experience can address these.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of past projects where you've built cohort or forecasting models, especially in a two-sided marketplace. Be ready to discuss how you used SQL or Python/R to derive insights that drove commercial decisions.
✨Be Ready for Scenario Modelling
Since this role involves pressure-testing assumptions and scenario modelling, practice explaining complex analyses in simple terms. Think of a few scenarios you could present that illustrate how operational inputs translate into revenue outcomes, and be prepared to discuss them.
✨Embrace Ambiguity with Confidence
This position requires comfort in ambiguous situations. Prepare to share experiences where you've successfully navigated uncertainty. Highlight your structured problem-solving skills and how you've challenged assumptions with evidence in previous roles.