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- Tasks: Lead impactful marketing initiatives for a luxury fragrance brand and drive consumer engagement.
- Company: Join a top global luxury fragrance house known for its prestigious brand equity.
- Benefits: Enjoy a competitive salary, product allowance, and 25 days' holiday.
- Why this job: Be part of a dynamic team shaping brand strategies in the luxury market with global impact.
- Qualifications: 5-8 years in luxury brand activation; fluency in English required, Mandarin is a plus.
- Other info: Collaborate with global teams and gain insights from diverse markets.
The predicted salary is between 43200 - 72000 £ per year.
As the Global Marketing Activation Senior Manager, you will lead the development and execution of impactful, locally relevant marketing initiatives that strengthen brand equity, drive consumer engagement, and grow market share for a top global luxury fragrance house. Reporting to the Global Marketing Activation Director, you will collaborate with global and regional teams to deliver 360° activation plans across key markets and support the optimization of brand processes and execution. This role is ideal for a strategic and hands-on marketer with deep expertise in luxury branding and global market activation.
Brand Strategy & Activation
- Develop and implement 360° marketing activation plans aligned with brand and business goals.
- Co-create market-specific initiatives with regional teams while maintaining brand consistency.
- Lead the creation and localization of marketing toolkits and guidelines.
- Oversee campaign execution across retail, digital, social, and events.
- Gather local insights and results to support post-campaign analysis.
- Serve as the main link between Global HQ and regional/local teams.
- Ensure alignment and support for flawless local execution.
- Collaborate with product, digital, creative, training, and PR teams.
- Use insights to refine activation strategies and enhance brand relevance.
Budget & Project Management
- Bachelor’s or Master’s in Marketing, Business, or related field.
- ~5–8 years in luxury brand activation, ideally in beauty or fragrance a plus.
- ~ Experience in international markets, China, APAC, or Travel Retail a strong advantage.
- Strategic thinker with strong execution, presentation and project management skills.
- Fluent in English; Mandarin or another Asian language is a plus.
- Proficient in Microsoft Office and marketing/project management tools.
In return you will receive a competitive salary and benefits package, along with product allowance and 25 days’ holiday.
Senior Director, Brand Marketing employer: Creed
Contact Detail:
Creed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Brand Marketing
✨Tip Number 1
Familiarise yourself with the luxury fragrance market, especially focusing on key players and trends. Understanding the competitive landscape will help you articulate how your experience aligns with the brand's goals during discussions.
✨Tip Number 2
Network with professionals in the luxury branding space, particularly those who have experience in global marketing activation. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing initiatives you've led, particularly in international markets. Highlighting your strategic thinking and execution skills will demonstrate your fit for the role.
✨Tip Number 4
Stay updated on digital marketing trends and tools, as well as consumer behaviour in the luxury sector. Being knowledgeable about the latest strategies will show your commitment to innovation and relevance in the field.
We think you need these skills to ace Senior Director, Brand Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in luxury brand activation and marketing. Focus on relevant achievements that demonstrate your strategic thinking and project management skills, especially in international markets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for luxury branding and your understanding of the fragrance market. Mention specific examples of successful marketing initiatives you've led and how they align with the role's requirements.
Highlight Language Skills: If you speak Mandarin or any other Asian language, be sure to mention this prominently in your application. This could set you apart from other candidates, especially given the focus on international markets.
Showcase Collaboration Experience: Emphasise your ability to work with cross-functional teams. Provide examples of how you've collaborated with product, digital, creative, and PR teams to execute successful marketing campaigns.
How to prepare for a job interview at Creed
✨Showcase Your Strategic Thinking
As a Senior Director in Brand Marketing, it's crucial to demonstrate your ability to think strategically. Prepare examples of past marketing initiatives where you developed and implemented successful 360° activation plans that aligned with brand goals.
✨Highlight Your Luxury Brand Experience
Given the focus on luxury branding, be ready to discuss your experience in this sector. Share specific campaigns you've worked on in beauty or fragrance, and how they contributed to brand equity and consumer engagement.
✨Emphasise Collaboration Skills
This role requires collaboration with various teams. Be prepared to talk about how you've successfully worked with global and regional teams in the past, ensuring alignment and flawless execution of marketing strategies.
✨Prepare for Market-Specific Insights
Since the position involves gathering local insights for post-campaign analysis, come equipped with knowledge about international markets, particularly in APAC or Travel Retail. Discuss how you've used insights to refine activation strategies in previous roles.
