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- Tasks: Lead impactful marketing initiatives for a luxury fragrance brand.
- Company: Join the House of Creed, a renowned luxury perfume house known for artisan fragrances.
- Benefits: Enjoy a competitive salary, product allowance, and 25 days' holiday.
- Why this job: Shape brand strategies while collaborating with global teams in a creative environment.
- Qualifications: 5-8 years in luxury brand activation; fluency in English required, Mandarin is a plus.
- Other info: Equal opportunity employer encouraging diverse candidates to apply.
The predicted salary is between 43200 - 72000 £ per year.
About the House of Creed
The House of Creed is an authentic, luxury perfume house dedicated to the creation of highly original artisan fragrances made from the finest perfume ingredients the world has to offer.
About the role
As the Global Marketing Activation Senior Manager, you will lead the development and execution of impactful, locally relevant marketing initiatives that strengthen brand equity, drive consumer engagement, and grow market share for a top global luxury fragrance house. Reporting to the Global Marketing Activation Director, you will collaborate with global and regional teams to deliver 360° activation plans across key markets and support the optimization of brand processes and execution. This role is ideal for a strategic and hands-on marketer with deep expertise in luxury branding and global market activation.
Key responsibilities:
- Brand Strategy & Activation
- Develop and implement 360° marketing activation plans aligned with brand and business goals.
- Adapt global strategies for regional relevance and execution.
- Co-create market-specific initiatives with regional teams while maintaining brand consistency.
- Campaign Development & Execution
- Lead the creation and localization of marketing toolkits and guidelines.
- Oversee campaign execution across retail, digital, social, and events.
- Gather local insights and results to support post-campaign analysis.
- Cross-Functional & Regional Collaboration
- Serve as the main link between Global HQ and regional/local teams.
- Ensure alignment and support for flawless local execution.
- Collaborate with product, digital, creative, training, and PR teams.
- Market & Consumer Insights
- Track market trends, competitor activity, and consumer behaviour.
- Use insights to refine activation strategies and enhance brand relevance.
- Budget & Project Management
- Manage regional activation budgets and timelines.
- Support the Director with budgeting, reporting, and team operations.
Skills/Experiences desired
- Education & Experience
- Bachelor’s or Master’s in Marketing, Business, or related field.
- 5–8 years in luxury brand activation, ideally in beauty or fragrance a plus.
- Experience in international markets, China, APAC, or Travel Retail a strong advantage.
- Skills
- Strategic thinker with strong execution, presentation and project management skills.
- Excellent communication and stakeholder engagement.
- High cultural sensitivity and understanding of regional luxury consumers.
- Fluent in English; Mandarin or another Asian language is a plus.
- Proficient in Microsoft Office and marketing/project management tools.
BENEFITS
This role presents a unique opportunity to play a pivotal role in shaping our business. In return you will receive a competitive salary and benefits package, along with product allowance and 25 days’ holiday.
The House of Creed is an equal opportunity employer, and we encourage candidates from all backgrounds to apply. If you feel this is the right opportunity for you, and you can demonstrate expertise in the above areas, we look forward to receiving your application.
We very much value your interest in our company. Due to a high level of applications, we regret to only be able to contact candidates we feel are best suited for this role. Thank you for your understanding.
Global Marketing Activation Senior Manager employer: Creed
Contact Detail:
Creed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Activation Senior Manager
✨Tip Number 1
Familiarise yourself with the luxury fragrance market, especially focusing on brands similar to Creed. Understanding their marketing strategies and consumer engagement tactics will help you demonstrate your industry knowledge during discussions.
✨Tip Number 2
Network with professionals in the luxury branding space, particularly those who have experience in global marketing activation. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends.
✨Tip Number 3
Showcase your strategic thinking by preparing a mock marketing activation plan for a luxury fragrance. This will not only highlight your skills but also demonstrate your proactive approach and understanding of the role's requirements.
✨Tip Number 4
Research the cultural nuances of key markets like China and APAC. Being able to discuss how you would adapt global strategies for these regions will set you apart as a candidate who understands the importance of local relevance.
We think you need these skills to ace Global Marketing Activation Senior Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand the House of Creed's brand values and product offerings. Familiarise yourself with their luxury positioning and unique fragrance creations to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in luxury brand activation, particularly in beauty or fragrance. Provide specific examples of successful marketing initiatives you've led, especially in international markets.
Showcase Strategic Thinking: Demonstrate your strategic thinking skills by outlining how you would approach developing 360° marketing activation plans. Include insights on adapting global strategies for regional relevance, as this is a key responsibility of the role.
Tailor Your Application: Make sure your application is tailored to the specific role of Global Marketing Activation Senior Manager. Use keywords from the job description and align your skills and experiences with the responsibilities outlined to make a strong case for your candidacy.
How to prepare for a job interview at Creed
✨Showcase Your Strategic Thinking
As a Global Marketing Activation Senior Manager, you'll need to demonstrate your ability to think strategically. Prepare examples of past campaigns where you adapted global strategies for local markets, highlighting your understanding of brand consistency and regional relevance.
✨Highlight Cross-Functional Collaboration
This role requires collaboration with various teams. Be ready to discuss how you've successfully worked with product, digital, creative, and PR teams in the past. Share specific instances where your communication skills helped align different stakeholders towards a common goal.
✨Demonstrate Market Insight Knowledge
Understanding market trends and consumer behaviour is crucial. Research current trends in the luxury fragrance market and be prepared to discuss how these insights can inform marketing activation strategies. This will show your proactive approach and industry knowledge.
✨Prepare for Budget Management Questions
Since budget management is part of the role, be prepared to discuss your experience with managing activation budgets and timelines. Bring examples of how you've effectively allocated resources in previous roles to achieve campaign success.
