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- Tasks: Build and deploy engaging CRM campaigns across email and SMS for a luxury fragrance brand.
- Company: Join a leading luxury fragrance brand with a collaborative and supportive culture.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Other info: Exciting opportunity to work with a premium brand and develop your skills.
- Why this job: Make a real impact on customer engagement and loyalty in a fast-paced environment.
- Qualifications: 2-3 years in CRM or lifecycle marketing, with hands-on campaign experience.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for a detail-oriented and proactive CRM Coordinator to join our UK Ecommerce team and support the delivery of best-in-class customer communications across email and SMS. Working closely with ecommerce, marketing, retail and global teams, this role plays a key part in driving customer engagement, retention and loyalty for our luxury fragrance brand. You’ll be hands-on in building and deploying campaigns, supporting automated journeys, maintaining CRM platform health, and delivering insightful reporting to help continuously improve performance. This is an excellent opportunity for someone who enjoys working in a fast-paced, collaborative and supportive environment, and who is excited by testing, learning and elevating the customer experience in a premium, non-discount-led brand.
KEY RESPONSIBILITIES AND ACCOUNTABILITIES
- Campaign Build & Delivery
- Build, QA and deploy CRM campaigns across email and SMS using Ometria.
- Create and manage email copy in collaboration with global and local teams, ensuring tone and execution align with a luxury brand.
- Manage campaign timelines, approvals and deployment to agreed deadlines.
- Automated Journeys & Segmentation
- Support the setup, optimisation and ongoing monitoring of automated customer journeys.
- Build and maintain customer segmentation using transactional, behavioural and loyalty data to ensure communications are relevant and targeted.
- Take a test-and-learn approach to improving journey performance and customer engagement.
- CRM Platform & Operations
- Own day-to-day CRM platform health, including monitoring performance, QA, troubleshooting issues and supporting system improvements.
- Support CRM integrations for new features and platform enhancements.
- Maintain CRM documentation, data hygiene, GDPR compliance and operational best practices.
- Loyalty, Sampling & Retail Collaboration
- Support loyalty operations including S&D and VIP gifting, alongside associated reporting.
- Manage coordination of sampling relationships, campaign timelines and communications.
- Partner closely with Retail teams to support store-specific activations and in-store data capture initiatives.
- Reporting, Insight & Continuous Improvement
- Monitor and report on CRM performance and customer KPIs using Ometria, Google Analytics and Shopify.
- Provide clear, actionable insights to support decision-making across ecommerce and marketing teams.
- Research and recommend new tools, reports and processes to improve internal workflows and customer retention.
- Take a forward-thinking approach to CRM planning, proactively identifying opportunities to improve customer experience and campaign effectiveness.
PERSON SPECIFICATION
- 2–3 years’ experience in a CRM or lifecycle marketing role.
- Hands-on experience building and deploying email and SMS campaigns in Ometria or a similar CRM platform.
- Experience supporting automated journeys, loyalty initiatives and retention-focused activity.
- Strong organisational skills with excellent attention to detail and ownership of deadlines.
- Analytical mindset with a genuine interest in customer behaviour, performance and continuous improvement.
- Confident handling customer data to support targeting, insight, reporting and smooth CRM operations.
- Strong communication skills and confidence working collaboratively across teams.
- Proactive, forward-thinking and solutions-focused approach.
- Experience with Shopify and Google Analytics is advantageous.
- Prior experience within fragrance, beauty or luxury sectors is desirable.
This role reports directly to the CRM Manager. This role is London Office based (EC1) at least three days per week with flexibility to work from home - one - two days per week. Role includes travel across the UK and Ireland.
We are an equal opportunity employer, and we encourage candidates from all backgrounds to apply. If you feel this is the right opportunity for you, and you can demonstrate expertise in the above areas, we look forward to receiving your application.
CRM Coordinator in Birmingham employer: Creed
Contact Detail:
Creed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Coordinator in Birmingham
✨Tip Number 1
Get to know the company inside out! Research their CRM strategies, recent campaigns, and brand values. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about your past experiences and how they align with the role. Be ready to share specific examples of your campaign successes and how you’ve improved customer engagement.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows you’re proactive and keen to join their team!
We think you need these skills to ace CRM Coordinator in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in CRM and lifecycle marketing. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Attention to Detail: As a detail-oriented role, it’s crucial to demonstrate your organisational skills. Double-check your application for any typos or errors, and ensure that everything is presented clearly and professionally. We love a polished application!
Be Proactive in Your Approach: In your application, share examples of how you’ve taken initiative in past roles, especially in building and deploying campaigns. We’re looking for someone who’s not just reactive but also forward-thinking, so let us know how you’ve driven improvements!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Creed
✨Know Your CRM Tools
Make sure you’re familiar with Ometria and any other CRM platforms mentioned in the job description. Brush up on how to build and deploy campaigns, as well as how to manage customer segmentation. Being able to discuss your hands-on experience will show that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in previous roles. Bring examples of how you’ve monitored performance metrics and provided actionable insights. This will demonstrate your analytical mindset and your ability to improve customer engagement.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be ready to share examples of successful collaborations. Highlight your communication skills and how you’ve worked with marketing, retail, or global teams to achieve common goals. This will show that you can thrive in a collaborative environment.
✨Be Proactive and Forward-Thinking
Think about ways you can improve customer experiences and campaign effectiveness. Prepare to discuss any innovative ideas you have for CRM strategies or tools that could enhance operations. This will reflect your proactive approach and enthusiasm for continuous improvement.