At a Glance
- Tasks: Create impactful marketing strategies and content for institutional investors.
- Company: Join Amundi, a leading European asset manager with a global presence.
- Benefits: Permanent contract, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on responsible investing and innovation.
- Why this job: Make a difference in the investment world while working with top professionals.
- Qualifications: Postgraduate degree and 5+ years in marketing or investment communications required.
The predicted salary is between 60000 - 80000 € per year.
Amundi, the leading European asset manager, offers its 100 million clients a complete range of savings and investment solutions in active and passive management, in traditional or real assets. A subsidiary of the Crédit Agricole group, Amundi currently manages close to €2.3 trillion of assets. With its six international investment hubs, financial and extra-financial research capabilities, and long-standing commitment to responsible investment, Amundi is a key player in the asset management landscape.
The Institutional Marketing Team is part of the Institutional Marketing and Business Development Support department. The team is responsible for:
- Developing and maintaining Amundi’s core institutional marketing assets, including the global institutional website, sales materials, thought-leadership platforms, and client-facing collateral.
- Designing and deploying targeted marketing strategies to strengthen Amundi’s positioning with institutional investors across regions and segments.
- Supporting business development through high-impact campaigns, content, and events that enhance awareness, deepen engagement, and reinforce Amundi’s expertise and solutions.
- Ensuring consistent, high-quality messaging that reflects Amundi’s leadership in responsible investing, innovation, and investment solutions.
The role drives Amundi’s institutional marketing strategy by creating high-quality content, campaigns, and materials for pension funds and long-term asset owners. It maintains and enhances core institutional marketing assets while ensuring consistent, impactful messaging across channels. It also supports business development through targeted initiatives that strengthen visibility, deepen engagement, and reinforce Amundi’s leadership in institutional investing.
Main Accountabilities:
- Strategic Marketing for Pension Clients: Develop and execute targeted marketing strategies for global retirement systems, including DB, DC, public pensions, sovereign funds, and multi-employer schemes. Translate complex investment and retirement themes into clear, compelling narratives for institutional audiences. Partner with regional Sales and Client teams to identify opportunities, shape client-centric campaigns, and support market entry, product launches, and distribution initiatives.
- Content Development & Thought Leadership: Work with investment teams and other content specialists to create high-impact materials: white papers, presentations, market insights, case studies. Adapt global content to specific pension needs, ensuring relevance, precision, and strategic positioning. Support the development of retirement-focused thought leadership to strengthen the firm’s voice in the institutional market.
- Campaign Execution, Channel Activation & Market Insights: Lead multi-channel campaigns (email, events, digital, social, consultant platforms) to drive awareness and engagement across pension stakeholders. Collaborate with digital teams to enhance distribution, UX, and visibility across owned and earned channels.
Candidate criteria:
- Minimal education level: Postgraduate degree – MA/MSc/PhD/Doctorate or equivalent.
- Academic qualification / Speciality: Master’s degree in Finance, Economics, Business, Marketing, or related field; professional qualifications are a plus.
- Experience: 5+ years in marketing, investment communications, or pensions-focused roles.
- Required skills: Strong command of PowerPoint and Excel; experience using AI tools for content adaptation is an advantage; strong project management skills with the ability to manage multiple priorities; collaborative mindset and comfort working with senior stakeholders; high attention to detail and strategic thinking.
- Technical skills required: Familiarity with CRM, marketing automation, and digital analytics tools; understanding of the UK pensions market and its stakeholders; ability to translate complex investment concepts into clear, compelling messages.
- Languages: Fluent English with excellent writing skills; French is a plus.
Institutional Marketing in London employer: Crédit Agricole
Amundi is an exceptional employer, offering a dynamic work environment in the heart of London, where innovation and responsible investment are at the forefront of our mission. Employees benefit from a collaborative culture that fosters professional growth through targeted training and development opportunities, while also enjoying the flexibility of a hybrid work model. With a commitment to excellence and a diverse range of marketing initiatives, Amundi empowers its team to make a meaningful impact in the asset management industry.
StudySmarter Expert Advice🤫
We think this is how you could land Institutional Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy to reach out to professionals at Amundi. You never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, campaigns, or any content you've developed. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching Amundi’s recent campaigns and initiatives. Be ready to discuss how your experience aligns with their goals, especially in institutional marketing. Tailor your answers to reflect their values and mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Amundi team. Let’s get you that job!
We think you need these skills to ace Institutional Marketing in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Institutional Marketing role. Highlight your relevant experience in marketing and investment communications, and don’t forget to showcase your understanding of the UK pensions market!
Showcase Your Skills:We want to see your strong command of PowerPoint and Excel! Include examples of how you've used these tools in past roles, especially in creating impactful presentations or managing projects.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to convey your ideas, especially when discussing complex investment concepts. We love a good narrative that’s easy to follow!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Crédit Agricole
✨Know Your Stuff
Make sure you understand Amundi's position in the asset management landscape. Familiarise yourself with their core institutional marketing assets and recent campaigns. This will help you speak confidently about how your skills can contribute to their goals.
✨Tailor Your Examples
Prepare specific examples from your past experience that demonstrate your ability to develop targeted marketing strategies for institutional clients. Highlight any work you've done with pension funds or similar entities, as this will resonate well with the interviewers.
✨Showcase Your Content Skills
Be ready to discuss your experience in creating high-impact materials like white papers and presentations. Bring samples if possible, and explain how you adapted content for different audiences, especially in the pensions sector.
✨Engage with Questions
Prepare insightful questions about Amundi’s current marketing strategies and future initiatives. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.
