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For Companies At a Glance
- Tasks: Lead growth strategies and optimise user engagement for an innovative AI marketing platform.
- Company: Join Creatopy, a fast-growing startup revolutionising ad campaign creation with AI technology.
- Benefits: Enjoy competitive pay, equity options, and the chance to work remotely in a dynamic team.
- Why this job: Shape the future of marketing while working at the forefront of AI and automation.
- Qualifications: 5-8+ years in growth or product leadership, ideally in a startup or SaaS environment.
- Other info: Be part of a bold team focused on rapid iteration and user-centric growth.
The predicted salary is between 43200 - 72000 £ per year.
Creatopy is an exponentially growing, venture-backed startup transforming how marketers create and publish ad campaigns. Our AI-powered platform helps brands and agencies scale high-quality, on-brand ads faster and more efficiently than ever. Unlike bloated enterprise software or fragmented AI tools, Creatopy streamlines the process—from design to deployment—driving better performance and higher ROI. Trusted by brands like AstraZeneca, NASCAR, and The Economist, we’re helping to eliminate friction in the campaign process so that marketers can move at the speed of relevance.
We are looking for a bold, data-driven Director of Product Growth to lead our next phase of user and revenue expansion. As Director of Product Growth, you’ll own the strategy and execution across the entire user lifecycle—from activation and engagement to monetization and retention. You’ll sit at the heart of product, marketing, and revenue, using experimentation, analytics, and empathy to unlock scalable growth levers across our AI-native platform. You’ll report directly to the Chief Product Officer and partner cross-functionally with Product, Engineering, Marketing, Sales, and Customer Success.
What You’ll Do:
- Lead growth strategy across onboarding, activation, user engagement, and monetization loops
- Design and run experiments to optimize conversion, retention, and upsell across free trials, paid plans, and Enterprise contracts
- Build and manage the growth product roadmap, working closely with design and engineering
- Define key KPIs (e.g. activation rate, DAU/MAU, LTV, churn) and own their improvement
- Identify and test new monetization strategies (pricing, packaging, feature gating, etc.)
- Partner with marketing and lifecycle teams to align product-led growth with campaign strategy
- Champion a data-informed, hypothesis-driven culture of rapid iteration and learning
- Use AI capabilities within the product to create scalable, user-personalized growth loops
What you bring to the table:
- 5–8+ years of experience in growth or product leadership roles, ideally at a fast-scaling startup or SaaS company
- A strong foundation in product-led growth (PLG) principles
- Proven track record of moving key product metrics through experimentation and iteration
- Deep familiarity with growth analytics tools (Amplitude, Mixpanel, Heap, etc.)
- Strong collaboration skills with product, design, and engineering teams
- Comfort with ambiguity, bias toward action, and relentless user focus
- Bonus: Experience in martech, adtech, or creative tools; familiarity with AI product capabilities
Why Join Us?
- Shape the growth trajectory of a category-defining platform
- Work at the cutting edge of AI and marketing automation
- Join a bold, fast-moving team of builders and operators
- Competitive compensation + equity package
Creatopy is building the future of marketing. If you’re ready to own the future of growth, we would love to hear from you.
Contact Detail:
Creatopy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Product Growth
✨Tip Number 1
Familiarise yourself with Creatopy's AI-powered platform and its unique features. Understanding how the product works will allow you to speak confidently about how you can drive growth and improve user engagement during discussions.
✨Tip Number 2
Network with current or former employees of Creatopy on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Director of Product Growth role.
✨Tip Number 3
Prepare to discuss specific growth strategies you've implemented in previous roles. Be ready to share metrics and outcomes that demonstrate your ability to drive product-led growth, as this will resonate well with the hiring team.
✨Tip Number 4
Stay updated on the latest trends in martech and adtech, especially those related to AI capabilities. Showing that you are knowledgeable about industry advancements will highlight your commitment to innovation and growth.
We think you need these skills to ace Director of Product Growth
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Director of Product Growth position at Creatopy. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should clearly showcase your 5–8+ years of experience in growth or product leadership roles. Emphasise your achievements in product-led growth and any relevant metrics you've improved through experimentation.
Write a Strong Cover Letter: In your cover letter, express your passion for AI and marketing automation. Discuss specific examples of how you've successfully led growth strategies and collaborated with cross-functional teams in previous roles.
Highlight Relevant Skills: Make sure to mention your familiarity with growth analytics tools like Amplitude or Mixpanel, as well as your comfort with ambiguity and user-focused approach. These skills are crucial for the role and should be evident in your application.
How to prepare for a job interview at Creatopy
✨Understand the Product Growth Landscape
Familiarise yourself with the latest trends in product-led growth and how they apply to Creatopy's AI-powered platform. Be ready to discuss specific strategies you've implemented in previous roles that align with their mission of driving user engagement and revenue expansion.
✨Showcase Your Analytical Skills
Prepare to demonstrate your experience with growth analytics tools like Amplitude or Mixpanel. Bring examples of how you've used data to inform decisions, optimise conversion rates, and improve key performance indicators in past projects.
✨Emphasise Cross-Functional Collaboration
Highlight your ability to work effectively with diverse teams, including product, engineering, and marketing. Share specific instances where your collaboration led to successful outcomes, particularly in fast-paced environments similar to a startup.
✨Prepare for Hypothesis-Driven Discussions
Be ready to discuss your approach to experimentation and iteration. Think of examples where you formulated hypotheses, ran experiments, and learned from the results to drive product improvements and user retention.
