At a Glance
- Tasks: Lead the demand generation strategy and execute innovative ABM programmes for strategic accounts.
- Company: Join a dynamic SaaS company focused on growth and innovation.
- Benefits: Enjoy competitive salary, generous time off, and comprehensive health benefits.
- Other info: Collaborative environment with opportunities for personal and professional development.
- Why this job: Be a key player in shaping our demand engine and driving real business impact.
- Qualifications: 4-6+ years in B2B SaaS demand generation with proven ABM success.
The predicted salary is between 72000 - 96000 £ per year.
About the role
We’re hiring a hands‑on Demand Generation Manager to stand up our demand engine from the ground up. You’ll design and run our ABM motion (1:few and 1:1 for strategic accounts), partner tightly with SDRs, and establish the operating rhythms and reporting. This is a builder role: you’ll bring playbooks you trust, adapt them to our context, and iterate fast.
What you’ll do
- Own ABM strategy and execution for strategic accounts (start with ~50–100), layering 1:few and 1:1 programs.
- Build lifecycle programs and always‑on nurture (prospects, closed‑lost, and churned).
- Set cadences and dashboards with RevOps for qualified meetings, opportunity creation, and sourced/influenced pipeline.
- Partner with SDR leadership on targeting, handoffs, SLAs, and feedback loops; enable SDRs with campaigns and content.
- Define test plans, measure what matters, and scale only what performs.
- Evaluate and implement tooling with Marketing/RevOps (Salesforce, HubSpot; potential ABM platforms).
- Deliver a clear 30–60–90 plan and evolve it into repeatable playbooks.
What you’ve done
- 4–6+ years in B2B SaaS demand gen within Series A–B (roughly $10–50M ARR) or comparable growth stages.
- Proven ABM ownership targeting enterprise; comfortable multi‑threading complex deals.
- Demonstrated impact at $100k+ ACV—can show metrics that tie activity to pipeline and revenue.
- Built programs in lean environments (often the only demand gen owner) and shipped end‑to‑end.
- Tooling fluency: Salesforce, HubSpot (Marketo a plus).
- Nice‑to‑have: experience with 6sense, Demandbase, or Terminus.
- Operate analytically, communicate crisply, and collaborate well across Sales, SDR, RevOps, and Marketing.
What we Offer:
- Fully paid medical, dental, and vision (US) and Private Medical Insurance and Health Cash Plan (UK).
- Generous time off + bank holidays.
- Education budget to be used for individual learning experiences or grouped with your team for joint learning.
- Annual subscription to Calm and Headspace for your mental wellbeing.
- Monthly coaching to talk to a trained professional about career goals, relationships, and personal development.
- Competitive salary and commission plan including stock options, as we believe that everyone should have a stake in the business.
- 4‑month full pay parenting leave for all employees who have been with the company for one (1) year.
- Employee contributions to a 401(k) once they have completed their eligibility period.
CreativeX provides equal employment opportunity for all applicants and employees. As part of our commitment to maintaining a safe and secure workplace, CreativeX conducts standard right to work and background checks on all potential employees. This process is designed to verify the accuracy of information provided by candidates and to ensure a safe environment for all employees. Background checks are conducted via a secure third party application and in compliance with all applicable laws and regulations.
Compensation Band 90K–$120K USD Base
Demand Generation Manager (ABM) Enterprise SaaS employer: CreativeX
CreativeX is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the B2B SaaS landscape. With generous benefits including fully paid medical coverage, a robust education budget, and a strong focus on employee wellbeing through mental health resources, we prioritise your growth and happiness. Located in a vibrant environment, we offer unique opportunities for career advancement and the chance to shape our demand generation strategy from the ground up, making every contribution meaningful.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager (ABM) Enterprise SaaS
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CreativeX and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CreativeX are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CreativeX on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CreativeX. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Manager (ABM) Enterprise SaaS
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CreativeX. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CreativeX:Show us that you’ve done your homework! In your application, briefly mention what you admire about CreativeX’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CreativeX
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CreativeX will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CreativeX, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
