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For Companies At a Glance
- Tasks: Lead innovative product marketing strategies for B2B growth and create compelling propositions.
- Company: Join Zopa, a pioneering bank transforming finance with a customer-first approach since 2005.
- Benefits: Enjoy flexible working, including remote options and a vibrant office environment in Canary Wharf.
- Why this job: Be part of a dynamic team making a real impact in the finance sector with exciting challenges.
- Qualifications: Bring extensive B2B product marketing experience and a strategic mindset to drive growth.
- Other info: Work in a diverse, inclusive culture with opportunities for personal and professional development.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020, and we launched Zopa Bank — a bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our offerings at Zopa.com!
We’re incredibly proud of our achievements, and none of it would be possible without our amazing team. It’s not just industry awards we’re winning; we’ve also been named one of the UK’s Most Loved Workplaces.
If you embrace unconventional challenges, think differently, and are driven to make an outsized impact, you’ll thrive here at Zopa. Join us and make it count. Want to see us in action? Follow us on Instagram @zopalife.
This is an exciting new role in our growing Product Marketing team, aiming to scale our B2B-facing propositions and help us become a top 2 player in the category. Initially, you will work across retail finance, car finance, and partnerships, developing and communicating compelling Zopa Bank propositions to our core market — targeting Corporate and Enterprise audiences.
Our goal is to bring the ease and value that make Zopa Bank different to these sectors, driving better commercial growth for our partners. This involves thinking B2B2C, starting with the end user and working backwards to help our clients and partners create impactful products. You will collaborate closely with Product and Sales teams to deliver strong go-to-market plans and innovative B2B activations, helping our products stand out. Our B2B clients include established retailers, large car dealerships, sector brokers, and bigger businesses expanding into financial services.
Key responsibilities
- Develop and execute innovative product marketing strategies aligned with our B2B growth objectives.
- Embed marketing into the product lifecycle with a value proposition approach.
- Analyze customer research and competitors to effectively bring Zopa’s B2B product value to market.
- Collaborate with Product teams to co-create and present marketable features.
- Enhance value propositions with proof points, key messaging, and collateral for sales teams.
- Plan and execute go-to-market strategies and product launches.
- Create content marketing assets like white papers, case studies, webinars, and blogs.
- Manage channels such as Zopa.com, landing pages, and email marketing for engagement and lead generation.
- Increase our presence at trade shows and events, and work with PR to leverage B2B press and social media.
- Coordinate campaigns quarterly, partnering with Growth, Marketing, and PR teams to maximize impact.
About you
- Extensive experience in B2B product marketing or related fields.
- Ability to switch between B2C and B2B perspectives.
- Experience in digital product businesses demonstrating scaling and growth.
- Fintech experience is a plus but not essential.
- Strategic and operational marketing skills, including proposition development and campaign management.
Your skills and attitude
- Holistic view of marketing and product, engaging with diverse teams.
- Entrepreneurial, proactive, and energetic in solving problems.
- Excellent communicator, able to craft compelling stories about our products and experience.
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We’re on the move!
By the end of 2025, Zopa will relocate to a new headquarters at 20 Water Street, Canary Wharf, fostering collaboration for our 900 employees amid our growth plans.
Flexible working
We value face-to-face collaboration and work-life balance. This hybrid role requires coming to our London office 2-3 days a week. You can also work from abroad for up to 120 days a year, subject to legal right to work.
Diversity Statement
Zopa is committed to a discrimination-free workplace. Our diverse team of nearly 50 nationalities, DE&I initiatives, and inclusive culture ensure everyone can bring their full self to work. We consider reasonable adjustments in our hiring process. Let us know if you need support.
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Senior Product Marketing Manager B2B2C employer: Creativefuego
Contact Detail:
Creativefuego Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager B2B2C
✨Tip Number 1
Familiarise yourself with Zopa's unique value propositions and how they differ from traditional finance. Understanding their approach to customer-centric banking will help you articulate how your experience aligns with their mission during discussions.
✨Tip Number 2
Network with current or former employees of Zopa, especially those in product marketing roles. They can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in B2B and B2C marketing within the fintech sector. Being able to discuss recent developments or case studies will demonstrate your passion and knowledge during conversations with the hiring team.
✨Tip Number 4
Prepare to showcase your strategic thinking by developing a mock go-to-market plan for a hypothetical Zopa product. This exercise will not only highlight your skills but also show your proactive approach to problem-solving and innovation.
We think you need these skills to ace Senior Product Marketing Manager B2B2C
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B product marketing. Focus on achievements that demonstrate your ability to develop and execute marketing strategies, especially in the fintech sector.
Craft a Compelling Cover Letter: In your cover letter, express your passion for redefining finance and how your skills align with Zopa's mission. Mention specific examples of how you've successfully managed product marketing campaigns and collaborated with cross-functional teams.
Showcase Your Analytical Skills: Include examples in your application that demonstrate your ability to analyse customer research and competitor activity. Highlight any tools or methodologies you’ve used to derive insights that have informed your marketing strategies.
Emphasise Communication Skills: Since the role requires excellent communication skills, provide examples of how you've crafted compelling stories about products. Mention any content marketing assets you've created, such as white papers or case studies, that showcase your ability to engage diverse audiences.
How to prepare for a job interview at Creativefuego
✨Understand the B2B2C Model
Make sure you grasp the nuances of the B2B2C model, as this role focuses on targeting both businesses and end consumers. Be prepared to discuss how you would approach marketing strategies that cater to both audiences.
✨Showcase Your Strategic Thinking
Zopa is looking for someone who can develop innovative product marketing strategies. Come equipped with examples from your past experiences where you've successfully executed go-to-market plans or campaigns that drove growth.
✨Highlight Collaboration Skills
This role requires close collaboration with Product and Sales teams. Be ready to share instances where you've worked cross-functionally to achieve a common goal, and how you navigated any challenges that arose.
✨Prepare for Questions on Market Analysis
Since analysing customer research and competitors is key, prepare to discuss how you would gather insights and apply them to enhance Zopa's B2B product value. Think about specific tools or methodologies you've used in the past.
