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- Tasks: Drive innovative product marketing strategies for B2B audiences and elevate Zopa's unique offerings.
- Company: Join Zopa, a pioneering bank redefining finance with a people-first approach.
- Benefits: Flexible working, competitive salary, and opportunities for personal growth.
- Why this job: Make a real impact in the fintech space while collaborating with a dynamic team.
- Qualifications: Experience in B2B product marketing and a knack for strategic thinking.
- Other info: Exciting career growth in a diverse and inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings atZopa.com !
We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.
If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count.Want to see us in action? Follow us on Instagram @zopalife
This is an exciting new role in a growing Product Marketing function with the ambition to take our B2B-facing propositions to the next level of scale and help us become a top 2 player in the category. Initially working across three key products – retail finance, car finance and partnerships – this individual will be tasked to develop and communicate compelling Zopa Bank propositions to our core market targeting Corporate and Enterprise audiences.
Ultimately we want to bring what makes Zopa Bank different – a high level of ease and exceptional value – to these sectors to drive better commercial growth for our partners. This means thinking B2B2C, starting with the end user and working backwards to help our clients and partners build genuinely impactful products. This person will partner closely with our Product and Sales/Commercial teams to deliver strong go-to-market plans and innovative B2B activations to help our products stand out and cut through. Our B2B clients span established retailers, large-scale car dealerships, sector brokers or bigger businesses looking to extend into financial services
Key responsibilities
- Develop and execute an innovative approach to product marketing in line with our B2B strategic objectives and growth targets
- Bring a value proposition approach to every stage of the product lifecycle, so that marketing is embedded into the product development process
- Synthesise customer research and competitor analysis with a view to how to bring Zopa’s B2B product value to the market in the most effective way
- Co-create and present compelling features with Product Management and Product Design with consideration to their marketability
- Elevate the value propositions for each headline and/or new products with the relevant proof points, well-crafted key messaging and associated collateral for Sales/Commercial teams to utilise in pitch decks effectively
- Develop the go-to-market approach and integrate launch plans – including product naming – for any significant releases or key feature innovations
- Create and manage content marketing outputs (e.g. white papers, case studies, webinars, blogs) to help engage decision makers and nurture leads
- Manage our key owned channels and touchpoints (e.g.Zopa.com , landing pages) to improve organic traffic and leads, and leverage email marketing to develop deeper engagement with our target audience
- Improve our profile with the relevant tradeshows and event presence, as well as partner with our PR team to leverage the right B2B press and social opportunities (e.g. LinkedIn).
- Manage key activations and coordinate campaigns on a quarterly cycle, partner with the relevant Growth, Marketing and PR specialists to leverage our wider capabilities and channels holistically.
About you, ideally your track record and experience will look something like:
- You have experience working in B2B product marketing and/or a highly related marketing specialism
- You ‘speak B2C too’ – AKA are comfortable switching codes between what consumers and end users need vs the commercial goals of a B2B customer
- You have experience working in and/or for digital product businesses where you can demonstrate how your product marketing skills helped them scale and grow
- Some fintech experience is preferable but not essential
- You will have a nice mixture of strategic skillsets (e.g. proposition development) but are also adept in B2B operational marketing tactics (e.g. campaign management and activations)
Your attitude and skills might look like:
- You have an end-to-end perspective on marketing and product. You can naturally engage with different functional specialists and subject matter experts quickly
- You will be highly entrepreneurial by nature with a bias for action. You enjoy getting stuck into new problems every day and have energy to deliver positive outcomes and key results for the business
- You are a great communicator and actively represent your discipline in the way you tell simple but compelling stories about the product and Zopa experience
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We\’re on the move!
Towards the end of 2025 Zopa will be relocating to a brand-new headquarters at 20 Water Street in Canary Wharf. The 44,000 square foot workspace will foster collaboration and inspire creativity for our 900 employees amidst our 2025 growth blitz.
At Zopa we value flexible ways of working.
We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.
You\’ll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.
*Subject to having the right to work in the country of choice
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
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Senior Product Marketing Manager employer: Creativefuego
Contact Detail:
Creativefuego Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and achievements. This is a great way to stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and values, and think about how you can contribute to their mission. Tailor your answers to reflect what they’re looking for!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us at Zopa. It shows initiative and gives you a better chance of being noticed.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're talking to. Tailor your application to resonate with Zopa's values and the specific needs of the B2B market. Show us that you get what makes our bank different!
Be Clear and Concise: We love a good story, but keep it straightforward! Use clear language and avoid jargon where possible. Make sure your key achievements and experiences shine through without unnecessary fluff.
Show Your Passion: Let your enthusiasm for the role and the company come through in your writing. Share why you’re excited about the opportunity to work at Zopa and how you can contribute to our mission of redefining finance.
Apply Through Our Website: We want to make this process as smooth as possible for you. So, head over to our website to submit your application. It’s the best way to ensure it gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Creativefuego
✨Know Your Product Inside Out
Before the interview, dive deep into Zopa's products and services. Understand their unique selling points, especially in the B2B space. This will help you articulate how your experience aligns with their goals and how you can contribute to their mission.
✨Showcase Your B2B Marketing Experience
Prepare specific examples from your past roles where you've successfully executed B2B marketing strategies. Highlight any innovative approaches you've taken and the results achieved. This will demonstrate your capability to elevate Zopa's product marketing efforts.
✨Emphasise Collaboration Skills
Zopa values teamwork across different functions. Be ready to discuss how you've collaborated with product management, sales, and design teams in previous roles. Share stories that showcase your ability to engage with diverse stakeholders and drive projects forward.
✨Be Ready for Strategic Thinking
Expect questions that assess your strategic mindset. Prepare to discuss how you would approach developing go-to-market plans or enhancing value propositions. Think about how you can bring a customer-centric perspective to the table, aligning with Zopa's vision of putting people first.
