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- Tasks: Plan and deliver exciting marketing campaigns to boost ticket sales and audience engagement.
- Company: Join a vibrant arts centre dedicated to promoting live performances and community engagement.
- Benefits: Enjoy a competitive salary, creative environment, and opportunities for professional growth.
- Other info: Be part of a dynamic team with a passion for the arts and community.
- Why this job: Make a real impact in the arts by connecting audiences with unforgettable experiences.
- Qualifications: Experience in marketing, creativity, and strong communication skills are essential.
The predicted salary is between 36147 - 36147 £ per year.
The Marketing Manager is responsible for planning and delivering marketing campaigns that maximise ticket sales, audience engagement, and visibility of the arts centre’s programme of shows and events.
About the Role
The role focuses on promoting live performances, increasing attendance, growing audiences, and meeting revenue targets through strategic marketing, digital campaigns, partnerships, and audience development initiatives.
Key Responsibilities
- Show & Event Marketing
- Plan and deliver marketing campaigns for the arts centre’s programme of performances, exhibitions, and events.
- Accountable for delivering agreed sales and audience targets.
- Deliver improved occupancy and average ticket price year on year.
- Develop targeted campaigns to drive ticket sales and maximise audience attendance.
- Work closely with programming and box office teams to identify priority shows and sales opportunities.
- Monitor ticket sales trends and adjust campaigns to improve performance.
- Digital Marketing
- Manage and optimise website, email marketing, and social media campaigns to promote shows.
- Deliver paid digital advertising campaigns (e.g., Meta, Google Ads) focused on conversion to ticket sales.
- Use audience data and analytics to identify opportunities to improve campaign performance and audience targeting.
- Audience Development
- Identify and grow new and diverse audiences for the arts centre’s programme.
- Develop strong partnerships with producers, agencies, media and sponsors as well as local organisations, schools, and community groups.
- Deliver initiatives that increase repeat attendance and audience loyalty.
- Support the delivery of membership loyalty and donation and individual giving schemes.
- Campaign Management
- Create and deliver campaign plans including content, schedules, budgets, and key performance indicators – using campaign management tools such as Monday.com.
- Coordinate production of marketing materials such as posters, flyers, press releases, and digital assets.
- Manage relationships with designers, printers, media partners, and promoters.
- Sales & Data Analysis
- Track and analyse ticket sales data, audience insights, and campaign.
- Use insights to improve future campaigns and maximise revenue.
- Brand & Communications
- Ensure all marketing reflects the arts centre’s brand, values, and artistic vision.
- Oversee communications across all platforms to ensure consistent messaging.
Contract: Full-time / Permanent
Hours: 37.5 per week
Salary: £36,147 per annum
The deadline is Friday 08 May 2026 at 23:55.
Marketing Manager employer: Creative Scotland
Contact Detail:
Creative Scotland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the arts and marketing scene. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and successes. Use visuals and data to demonstrate how you’ve driven ticket sales or increased audience engagement. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to arts centres or companies you admire and express your interest in working with them. A well-timed email can lead to opportunities that aren’t even advertised yet.
✨Tip Number 4
Apply through our website! We’ve got loads of resources and tips to help you nail that interview. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in planning and delivering marketing campaigns, especially those that have maximised ticket sales and audience engagement.
Show Off Your Digital Skills: Since digital marketing is a big part of this role, don’t forget to mention your experience with website management, email marketing, and social media campaigns. We want to see how you’ve used these tools to drive ticket sales!
Use Data to Your Advantage: We love data-driven decision-making! Include examples of how you've tracked and analysed campaign performance in the past. Show us how you’ve used insights to improve future campaigns and boost revenue.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you into the process. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Creative Scotland
✨Know Your Campaigns
Before the interview, research recent marketing campaigns in the arts sector. Be ready to discuss what worked, what didn’t, and how you would approach similar challenges. This shows your passion for the role and your understanding of the industry.
✨Showcase Your Data Skills
Since the role involves tracking ticket sales and audience insights, prepare examples of how you've used data to drive marketing decisions in the past. Bring specific metrics or results to the table to demonstrate your analytical skills.
✨Engage with Audience Development
Think about innovative ways to attract diverse audiences. Prepare ideas on partnerships or community initiatives that could enhance audience engagement. This will highlight your proactive approach and creativity in audience development.
✨Be Ready to Discuss Digital Strategies
Familiarise yourself with various digital marketing tools and platforms, especially those mentioned in the job description like Meta and Google Ads. Be prepared to share your experience with these tools and how you’ve successfully managed digital campaigns in the past.