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For Companies At a Glance
- Tasks: Own CRM and retention strategies for exciting eCommerce brands.
- Company: Award-winning digital marketing agency with a collaborative culture.
- Benefits: Fully remote work, 28 days holiday, private medical care, and flexible hours.
- Why this job: Drive customer loyalty and make a real impact in a high-growth environment.
- Qualifications: Experience in CRM and email marketing, especially with Klaviyo.
- Other info: Join a diverse team with opportunities for professional growth and fun company events.
The predicted salary is between 36000 - 60000 £ per year.
We’re working with an award-winning digital marketing agency looking for a CRM & Retention Manager to join the team. This role is focused on driving retention, repeat purchase and long-term customer value through email, CRM and subscription-led strategies. You will work hands-on across strategy, execution and optimisation, using platforms such as Klaviyo and Recharge.
Key responsibilities
- Own CRM, email and retention strategy across assigned client accounts
- Plan and execute lifecycle programmes including onboarding, post-purchase, win-back and loyalty
- Build, manage and optimise email campaigns and automated flows in Klaviyo
- Develop segmentation strategies based on customer behaviour and lifecycle stage
- Collaborate with paid media and creative teams to deliver a full-funnel experience
- Analyse CRM performance metrics including open rate, CTR, conversion and revenue contribution
- Identify opportunities to increase LTV, reduce churn and improve retention efficiency
- Present insights and performance updates internally and to clients
Skills and experience
Required:
- Proven experience in CRM, email or lifecycle marketing
- Strong hands-on experience with Klaviyo is a MUST
- Experience building and optimising lifecycle flows and segmentation
- Strong copywriting skills for performance-led email
- Analytical mindset with the ability to turn data into action
Desirable:
- Experience working with subscription brands or Recharge
- Shopify and GA4 experience
- Familiarity with retention metrics such as LTV and churn
What’s on offer
- Fully remote working within the UK - you must be based in the UK
- Opportunity to treat CRM as a core growth channel, not a support function
- Exposure to high-growth eCommerce brands
- Collaborative, performance-led agency culture
- 28 days holiday (inc bank holidays) increasing by 1 each year to a maximum of 33 days
- Private Medical Care
- Flexible hours between 7am-7pm (37.5 hrs per week)
- 2 trips per year
- Monthly socials & 2 company wide trips per year
Our Commitment to Diversity
We are committed to improving diversity, equity and inclusion within the sectors we serve. We encourage applications for this role from all backgrounds and communities and offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and any other protected status. Should you require any reasonable adjustments at any point in the recruitment process we are very happy to discuss and work with you to accommodate these.
CRM & Retention Manager employer: Creative Resource
Contact Detail:
Creative Resource Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Retention Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at agencies or brands you admire. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best CRM and email campaigns. Use real data to highlight your impact on retention and customer value – numbers speak louder than words!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Klaviyo and other relevant tools. Be ready to discuss how you've used them to drive results in past roles – we love seeing hands-on experience!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our awesome team and making an impact in CRM and retention.
We think you need these skills to ace CRM & Retention Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in CRM and retention strategies. We want to see how your skills align with the role, so don’t hold back on showcasing your hands-on experience with Klaviyo!
Show Off Your Analytical Skills: Since this role involves analysing performance metrics, it’s a good idea to include examples of how you've turned data into actionable insights in your previous roles. We love candidates who can demonstrate their analytical mindset!
Highlight Your Copywriting Prowess: Strong copywriting skills are a must for this position. Share examples of successful email campaigns or lifecycle flows you’ve created. We’re keen to see how your words can drive engagement and retention!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process. Let’s get started on this journey together!
How to prepare for a job interview at Creative Resource
✨Know Your CRM Inside Out
Make sure you’re well-versed in Klaviyo and any other relevant platforms. Brush up on your knowledge of lifecycle marketing strategies, as you'll need to demonstrate how you can drive retention and repeat purchases effectively.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to inform your decisions in previous roles. Be ready to share specific examples of how you've improved metrics like open rates or customer lifetime value (LTV) through your strategies.
✨Craft Compelling Copy
Since strong copywriting skills are essential for this role, practice writing a few sample email campaigns. Think about how you can engage customers at different stages of their journey and be prepared to discuss your thought process during the interview.
✨Collaborate and Communicate
This role involves working closely with creative and paid media teams. Be ready to talk about your experience collaborating across departments and how you’ve successfully communicated insights and performance updates to clients or stakeholders.
