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- Tasks: Lead CRM strategies for a premium beauty brand, enhancing customer engagement and satisfaction.
- Company: Join a leading global beauty and wellness brand known for innovation and quality.
- Benefits: Enjoy hybrid work options, competitive pay, and opportunities for professional growth.
- Why this job: Be part of a dynamic team transforming customer experiences in the beauty industry.
- Qualifications: 8+ years in CRM with a focus on beauty, strong analytical and communication skills required.
- Other info: Opportunity to work closely with global teams and make a real impact in the market.
The predicted salary is between 43200 - 72000 £ per year.
Creative Recruitment Limited – Creative, Digital Marketing, Content Creators & Technical Talent provided pay range
This range is provided by Creative Recruitment Limited – Creative, Digital Marketing, Content Creators & Technical Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Recruitment Manager at Creative Recruitment
Our client is a leading global premium beauty and wellness brand. Due to growth they have an exciting new role for a highly experienced CRM Manager with beauty retail to join their marketing team. Offices are in London and they work hybrid, 3 days in office / 2 days remote.
The Role
We are seeking an experienced senior CRM Manager to work across our portfolio of brands, with a particular focus on Skincare & Wellness and Niche beauty brands. You will report to the Head of Skincare and Wellness. Your strategic and analytical abilities, combined with your operational and project management expertise, will be crucial in implementing strategies, analyzing results, and driving adjustments in collaboration with global brands and CRM teams. Your excellent communication skills will be essential in leading local teams (retail, e-commerce, etc.) through the CRM transformation.
Key Responsibilities
- Adapt global brand CRM strategies to the UK market, ensuring adherence to Global CRM guidelines.
- Design, implement and execute strategies in collaboration with local brands and retail teams.
- Establish local CRM objectives (actionable database, increase consumer value & satisfaction, develop personalized journeys).
- Actively gather and share feedback with local leadership team and global teams regarding CRM tools.
- Ensure data quality in the country (capture, modification, online and offline) in line with global guidelines.
- Enhance local teams\’ CRM strategies and capabilities to foster a data-driven mindset and successfully engage them in the CRM journey.
- Manage all CRM communications with Global and Regional teams and deliver internal or external presentations on CRM topics.
- Provide required CRM training to HQ & field teams (Education teams, Retail Teams, Field teams, etc.).
- Act as the \”CRM champion\” for the field, enhancing field performance related to CRM goals and metrics.
- Align with Retail, visit stores regularly to share opportunities with store teams and train on best practices and relevant store KPIs to boost performance.
- Assist BAs with the follow-up and reporting of CRM programs as well as defining and training on the Clienteling actions they should put in place.
- Analyze and generate insights for all CRM activities.
- Share insights and feedback with global brand and CRM teams.
- Identify challenges and opportunities on a POS-by-POS basis, prioritizing key locations to enhance CRM performance.
Experience:
- Over 8 years experience in CRM implementation and CRM tools (Clienteling, dashboards…)
- Industry experience in data-analytics and capabilities to generate insights and action plan.
- Experienced with beauty, skincare & wellness and niche fragrance brands.
Skills/Behaviours:
- Customer-centric mindset, with a passion for customer experience.
- Enjoys working with others across a range of projects & challenges.
- Problem-solving skills + creativity.
- Excellent communication skills to make internal and external parties well aware of the benefits and opportunities of CRM.
- Ability to communicate complex ideas with clarity for stakeholders at all levels.
- Excellent presentation skills.
- Enjoy being in the field with Beauty Advisors and educate them on CRM & Tools.
- Pro-active team player.
Please send CV stating your salary expectations.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Marketing Services
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Senior CRM Manager - Beauty employer: Creative Recruitment Limited - Creative, Digital Marketing, Content Creators & Technical Talent
Contact Detail:
Creative Recruitment Limited - Creative, Digital Marketing, Content Creators & Technical Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager - Beauty
✨Tip Number 1
Familiarise yourself with the latest trends in CRM within the beauty industry. Understanding how leading brands are leveraging data to enhance customer experiences will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the beauty and wellness sector, especially those involved in CRM. Attend industry events or webinars to connect with potential colleagues and learn about their experiences and insights.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented CRM strategies in previous roles. Highlight your analytical skills and how you've used data to drive decisions and improve customer engagement.
✨Tip Number 4
Showcase your communication skills by being ready to explain complex CRM concepts in simple terms. This will demonstrate your ability to engage with various stakeholders, from retail teams to global brand managers.
We think you need these skills to ace Senior CRM Manager - Beauty
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM, particularly within the beauty and wellness sectors. Use specific examples of past achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer experience and your understanding of CRM strategies. Mention how your skills can contribute to the company's goals and how you can adapt global strategies to the UK market.
Highlight Relevant Skills: Emphasise your problem-solving abilities, communication skills, and experience with data analytics. Make sure to mention any specific CRM tools or methodologies you have used in previous roles.
Showcase Your Teamwork: Since the role involves collaboration with various teams, include examples of how you've successfully worked with others in past projects. Highlight your ability to lead and educate teams on CRM practices.
How to prepare for a job interview at Creative Recruitment Limited - Creative, Digital Marketing, Content Creators & Technical Talent
✨Showcase Your CRM Expertise
Make sure to highlight your extensive experience in CRM implementation, especially within the beauty and wellness sectors. Be prepared to discuss specific tools you've used and how you've successfully adapted global strategies to local markets.
✨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, come equipped with examples of how you've generated insights from data. Discuss how these insights led to actionable plans that improved customer engagement and satisfaction.
✨Communicate Clearly
Excellent communication skills are crucial for this position. Practice articulating complex ideas simply and clearly, as you will need to convey CRM strategies to various stakeholders, including retail teams and global partners.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and creativity. Think of past challenges you've faced in CRM roles and how you overcame them, particularly in a retail environment.
