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For Companies At a Glance
- Tasks: Coordinate and execute marketing campaigns to promote the agency and generate opportunities.
- Company: Join a leading digital product, brand, and marketing agency based in vibrant London.
- Benefits: Enjoy hybrid working, flexible hours, and a competitive day rate of £300.
- Why this job: Be part of a creative team driving impactful marketing strategies and engaging content.
- Qualifications: Experience in agency marketing, campaign management, and strong communication skills required.
- Other info: This is a part-time role for 2-3 days a week, lasting a minimum of 3 months.
Our client is a leading digital product, brand and marketing agency based in London. They are looking for a Freelance Marketing Communications Manager to work along the Marketing Director and assist with all their internal marketing campaigns. This position is part-time 2 to 3 days per week and for 3 months min. They offer hybrid working and offices are in London.
Day Rate: £300 outside IR35
The Role & Responsibilities
- Your day-to-day focus is on coordinating and executing marketing tasks that promote the agency and generate commercial opportunities.
- Providing support across all marketing activities, as well as actively contributing to the creation and evolution of marketing strategies & plans, you work closely with the leadership team.
- You own all aspects of our campaigns, from creating plans and liaising with production teams to implementation across key channels.
- You will drive our key social media content initiatives, including our vodcast production and case study promotion.
- You will also liaise with key delivery teams across web, creative and leadership to coordinate key activations.
- Responding to ideas from the leadership team, you create a variety of content needed to execute the marketing strategy, including but not limited to, thought leadership pieces, video and visual assets that drive engagement with the agency.
- This will be a key element of executing a content plan that will be created in partnership with the growth leadership.
- Executing successfully against this plan will deliver measurable outcomes that positively impact the bottom line.
- Immersed in data, and with guidance from the growth leadership team, you track and report on key performance metrics across the 360 marketing process.
- You understand what great performance looks like and understand what data to track and how to apply the learning from that data.
- In partnership with the technical team, you interpret web analytics data to optimise its performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
- Responding to specific client needs you coordinate the creation of content to support the pitch process in partnership with other members of the growth team.
- Flexing your creative muscles you tell compelling stories of the agency's capabilities through pitch decks, case studies and radials.
- Away from responding to specific client needs you produce engaging marketing assets that present the agency in the appropriate tone of voice and communicate with our target market in a way that inspires and excites.
- Partnering with the studio manager, you coordinate the creative resources needed for the workstreams you are engaged in.
- Owning the events calendar, you identify and suggest relevant events in London for attendance, focusing on those that offer networking opportunities to discover new leads and expand our network.
- Using your understanding of the awards landscape, you suggest which to enter and why, showcasing to senior members of the growth team where you think the opportunities are.
Skills required
- As a marketing professional you bring experience of working within an agency in a marketing or comms position, where there has been a focus on generating new customers through your marketing activity.
- Your experience will include one or more of the following:
- Demonstrable experience in running marketing campaigns across traditional and digital channels
- Experience managing social content production and campaigns
- Experience writing awards submissions
- Experience coordinating events
- Experience in setting up & optimising Google AdWords campaigns.
- Knowledge of website analytics and reporting tools (e.g., Google Analytics, GSC).
Please send CV stating your day rate expectations.
Freelance Marketing Manager employer: Creative Recruitment Limited - Creative, Digital Marketing, Content Creators & Technical Talent
Contact Detail:
Creative Recruitment Limited - Creative, Digital Marketing, Content Creators & Technical Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Marketing Manager
✨Tip Number 1
Network actively within the London marketing community. Attend industry events, workshops, and meetups to connect with potential clients and other professionals. This will not only help you learn about job opportunities but also allow you to showcase your expertise.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing and social media. Being knowledgeable about current strategies and tools will make you a more attractive candidate, as you'll be able to contribute fresh ideas to the agency's campaigns.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed in the past. Highlight your ability to analyse data and adjust strategies accordingly, as this is crucial for the role and will demonstrate your value to the agency.
✨Tip Number 4
Showcase your creativity by developing a portfolio of your work that includes case studies, content pieces, and any awards submissions you've crafted. This will give potential employers a tangible sense of your skills and how you can contribute to their marketing efforts.
We think you need these skills to ace Freelance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, particularly within an agency setting. Emphasise your skills in running marketing campaigns, managing social content, and any experience with Google AdWords or analytics tools.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the agency's needs. Mention specific examples of past marketing campaigns you've managed and how they generated new customers. This is your chance to demonstrate your creativity and communication skills.
Showcase Your Data Skills: Since the role requires a data-informed mindset, include examples of how you've used data to drive marketing decisions. Mention any tools you’ve used, like Google Analytics, and how you’ve optimised campaigns based on performance metrics.
Be Clear About Your Day Rate: In your application, clearly state your day rate expectations as requested. This shows that you understand the requirements and are serious about the position. Make sure it aligns with the market rates for freelance marketing roles.
How to prepare for a job interview at Creative Recruitment Limited - Creative, Digital Marketing, Content Creators & Technical Talent
✨Showcase Your Campaign Experience
Be prepared to discuss specific marketing campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the measurable outcomes achieved. This will demonstrate your hands-on experience and ability to drive results.
✨Demonstrate Data Savvy
Since the role requires a strong understanding of data analytics, come ready to talk about how you've used data to inform your marketing decisions. Share examples of metrics you've tracked and how you've optimised campaigns based on those insights.
✨Prepare Creative Content Examples
Bring along samples of your previous work, such as thought leadership pieces or social media content. This will not only showcase your writing skills but also your ability to create engaging content that aligns with brand values.
✨Network and Event Coordination Skills
Discuss your experience with event coordination and networking. Be ready to suggest events you think would be beneficial for the agency to attend, showing your proactive approach to expanding their network and generating leads.
