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For Companies At a Glance
- Tasks: Join our team to create dynamic marketing campaigns and engaging content.
- Company: Chapter is a vibrant arts organisation dedicated to creativity and community engagement.
- Benefits: Enjoy flexible working options, creative freedom, and opportunities for personal growth.
- Why this job: Be part of innovative projects that make a real impact in the arts community.
- Qualifications: No specific experience required; just bring your passion for marketing and creativity!
- Other info: This role offers a chance to work collaboratively and champion inclusion in all communications.
The predicted salary is between 28800 - 43200 £ per year.
The Marketing and Communications team are responsible for enhancing the organisation’s profile, increasing and diversifying its audiences, driving sales and donations and delivering content.
Working closely with the Head of Marketing and Communications, you’ll work across all of Chapter’s activity to deliver the communications strategy through ambitious campaigns.
The role encompasses elements of marketing, copywriting, social media, data analysis, video production and editing. You\’ll be a team player, who is equally able to work on your own initiative, anticipating challenges and providing effective solutions.
You’ll have a keen eye for detail while championing innovation and experimentation within the organisation. You’ll be a brand champion and guardian and ensure that inclusion and equity is central to our communications and marketing activity.
You’ll be responsible for the following areas:
Campaigns
- Ensure that all campaigns contribute towards our artistic priorities, audience development and fundraising objectives and targets.
- Work with the Head of Marketing and Communications on developing campaign plans and deliver agreed actions.
- Monitor, evaluate and report on activity and campaigns against agreed objectives using social media analytics and ticketing data.
- Liaise closely with key programme, fundraising and project delivery teams to ensure that campaign information is accurate, attractive and communicates key messages.
- Proactively identify opportunities for cross-departmental promotional offers and activities.
- Share information about our programme on relevant listings sites eg Arts Council Wales and Disability Art Wales’ Hwb.
Content
- Create and deliver dynamic content to tell compelling stories about Chapter, it’s values and its creative community.
- Produce engaging copy, ensuring parity between English and Welsh, varying tone and message according to the target audience.
- Manage a content diary to plan regular content alongside announcements, ensuring our communications are responsive to fast-moving events and key messages.
- Proactively seek and encourage content contributions by staff, volunteers and external contributors (artists, writers, curators, creative community).
- Liaise with suppliers and agencies, including distributors, designers and photographers to obtain and organise assets.
- Manage the front of house display including digital marketing display screens.
Social media
- Generate, deliver and monitor our social media activity across all platforms to achieve goals.
- Develop our use of social media to engage audiences and to communicate our values and key messages.
- Monitor and record social media analytics, use and report on this data to inform future content.
Website
- Ensure that our website is always up-to-date, accurate and engaging.
- Devise methods to showcase and effectively promote and sell our events and communicate our core values.
- Work closely with the Ticketing Systems Coordinator to ensure seamless integration between the ticketing system and website.
Email marketing
- Coordinate and create newsletters and targeted event mailings liaising with identified team members to check that copy and messaging is accurate and appropriate.
Business development and fundraising communications
- Assist the Fundraising team to engage with Chapter Friends, Chapter Clwb and other priority groups including through direct email communications.
This job description is not exhaustive, and you will be expected to adopt a flexible attitude to the duties which may have to be varied subject to the needs of the organisation, and in keeping with the general profile of the post.
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Marketing and Communications Officer employer: Creative Lives in Progress
Contact Detail:
Creative Lives in Progress Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Communications Officer
✨Tip Number 1
Familiarise yourself with the latest trends in marketing and communications, especially in the arts sector. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Engage with Chapter's social media platforms and website before your interview. Understanding their current campaigns and content will enable you to discuss how you can contribute effectively and align with their goals.
✨Tip Number 3
Network with professionals in the marketing and communications field, particularly those who have experience in the arts. They can provide insights into the role and may even offer referrals or advice on how to stand out.
✨Tip Number 4
Prepare examples of past campaigns or projects you've worked on that demonstrate your skills in copywriting, social media management, and data analysis. Being able to showcase your achievements will make a strong impression during the selection process.
We think you need these skills to ace Marketing and Communications Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, communications, and content creation. Use specific examples that demonstrate your skills in copywriting, social media management, and data analysis.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the organisation. Mention how your values align with theirs and provide examples of past campaigns or projects you've worked on that relate to their objectives.
Showcase Your Creativity: Include samples of your work, such as marketing campaigns, social media posts, or content pieces. This will give them a sense of your style and ability to engage audiences effectively.
Highlight Team Collaboration: Emphasise your ability to work collaboratively with different teams. Provide examples of how you've successfully liaised with various departments to achieve common goals, especially in campaign planning and execution.
How to prepare for a job interview at Creative Lives in Progress
✨Showcase Your Campaign Experience
Be prepared to discuss specific campaigns you've worked on in the past. Highlight your role, the strategies you implemented, and the outcomes achieved. This will demonstrate your ability to contribute to the organisation's artistic priorities and fundraising objectives.
✨Demonstrate Your Copywriting Skills
Bring examples of your writing, whether it's marketing copy, social media posts, or content for newsletters. Be ready to explain your thought process behind crafting messages that resonate with different audiences, especially in both English and Welsh.
✨Familiarise Yourself with Social Media Analytics
Understand how to monitor and evaluate social media performance. Be prepared to discuss tools you’ve used for analytics and how you’ve applied data insights to improve future campaigns. This shows your analytical skills and commitment to data-driven decision-making.
✨Emphasise Team Collaboration
Since the role requires working closely with various teams, share examples of how you've successfully collaborated in the past. Highlight your ability to communicate effectively and build relationships across departments to achieve common goals.
