Senior Brand & Creative Lead at Zinc in London

Zinc is looking for a Senior Brand & Creative Lead to build a credible, distinctive B2B brand as the company expands into new markets. Sitting in the Marketing – Content & Brand team, you'll report to the Head of Brand & Content and work with Demand Generation, Content, Lifecycle and Product Marketing. You'll manage two designers in a hands-on, player-coach role.

What you'll be doing

• Brand design systems and processes: own the brand kit and framework across all assets, and build a scalable visual identity playbook

• Hands-on design work: personally create digital and print assets, including campaign creative, social and ad assets, event stands and collateral

• Cross-functional creative: work with the Brand, Content and Demand Generation teams to bring campaigns to life across channels

• Creative ideation: lead campaign brainstorms and push for work that stands out

• Team leadership: develop the designers' impact and prioritise the biggest opportunities

• Brand development: keep the visual identity consistent and credible as Zinc enters new markets

What we're looking for

Background

• Significant design experience, ideally in B2B SaaS or high-growth companies

• A clear view of what makes a B2B brand identity stand out, and how to build on an existing one

• Hands-on production experience across digital and physical media

• A track record of building brand systems that scale a wider team's output

• Experience building brand systems that work across multiple markets

Musts

• A genuine player-coach who still makes the work

• Evidence of building scalable brand and creative systems

• People management experience

• Proficiency in Figma and InDesign (or Adobe equivalents) – video skills are a plus

• Evidence of delivering work independently from brief to live

• The ability to work from imperfect briefs and shape the right solution

Nice to haves

• Experience designing for audiences where trust and credibility matter

• Motion design or advanced prototyping experience

Where this isn't the right role

• Someone who has moved into managing designers and no longer makes things

• Someone who prefers to set direction and review work rather than design

• Someone who wants to maintain a mature brand rather than define a system

• Someone who needs a complete brief before starting

How success will be measured

• Brand consistency: a visual identity that works across the UK and new markets, with clear guidelines

• Creative cut-through: campaign creative that lands with HR and TA audiences

• System evolution: a documented design system that non-designers can use

• Team growth: expanded scope and output for the two designers

• International traction: a brand that holds up in new markets rather than reusing UK assets

• Production velocity: major external work owned end-to-end without handoff delays

What's on offer

• 24 days' holiday plus bank holidays and your birthday off

• £1,200 annual benefits allowance (via ThanksBen, from month two)

• Early finish on Fridays (4pm)

• Yearly company retreat abroad

• 30 days to work from anywhere

• Enhanced maternity, paternity and adoption leave

• Pension via NEST (3% employer, 5% employee)

• Zinc shares through the EMI scheme

• Unlimited access to Spill Therapy

• Company socials, quarterly team socials and free Monday lunches

• Nursery workplace benefit scheme (Yellownest)

• Electric car lease option through the Electric Car Scheme

• Celebrations of Zinc work anniversaries

How we work

Zinc runs a hybrid model, with in-office days on Mondays and Thursdays in Shoreditch and remote working on the other days – balancing deep work with in-person collaboration.

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