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- Tasks: Join our marketing team to create engaging content and manage social media.
- Company: RKW is Europe's top distributor of small domestic appliances, established in 1989.
- Benefits: Gain hands-on experience with training and support in a dynamic environment.
- Why this job: Be part of a creative team driving brand growth and making an impact.
- Qualifications: GCSE in Maths and English at Grade 4/C or above required.
- Other info: Exciting opportunity for high school and college students passionate about marketing.
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We have a fantastic career opportunity to join our Marketing Team at RKW, Europe’s leading distributor and manufacturer of small domestic appliances and housewares products, working as part of the marketing team. Part of the Sutton Venture Group, RKW was established in 1989 and has grown from strength to strength.
RKW operates across a number of product categories with a house of brands strategy that sees specific owned “RKW group” brands representing the business in specific product categories. Each brand is autonomous with a specific position within the product category. This portfolio of brands includes Carmen (focused within Personal Care product categories), Barbary & Oak, Wade Pottery and Milton Brook (focused within Housewares product categories). With ambitious plans to grow these brands, we require a Marketing Apprentice to support growth within the portfolio.
Responsibilities:
Content creation:
- Create engaging content for New Product introductions and Seasonal events
- Use visual identity documents to produce campaign artwork for use on all marccoms channels.
- Work closely with the inhouse creative team to produce video and image content designed to achieve specific marketing objectives
- Use trend and community insights to curate content for maximum effect on all social media channels.
Social Media:
- Execute the monthly organic social media calendar programme across target platforms such as Instagram, TikTok, and Facebook. Working 1 month in advance.
- Utilise the social media management software to manage social media activity
- Overseeing community management, engagement, and building relationships with the online community across various social media platforms
Planning:
- Contribute to the creation of the monthly Social Media and Influencer calendars
- Contribute to creative ideas and themes for marcomms activities
- Plan ahead reserving product samples to send to influencers for content creation ahead of calendar activity plans
Admin:
- Maintain a library of social content
- Maintain a library of influencer content sharing content across multiple platforms
Reporting:
- Report on trends
- Monthly report on social media and Influencer activity performance to agreed KPIs
General Duties
- Research key competitors marketing activity
- Collaborate with the in-house Design Studio for the creation of marketing content
- Collaborate with the in-house Web Marketing team
- Collaborate with the Product Marketing Team delivering marcomms activities consistent with product priorities and NPI roadmaps
Requirements:
You need to have a GCSE in Maths and English at Grade 4/C or above.
Skills required:
IT skills, Attention to detail, Creative, Initiative,
Description:
We have a fantastic career opportunity to join our Marketing Team at RKW, Europe’s leading distributor and manufacturer of small domestic appliances and housewares products, working as part of the marketing team. Part of the Sutton Venture Group, RKW was established in 1989 and has grown from strength to strength.
RKW operates across a number of product categories with a house of brands strategy that sees specific owned “RKW group” brands representing the business in specific product categories. Each brand is autonomous with a specific position within the product category. This portfolio of brands includes Carmen (focused within Personal Care product categories), Barbary & Oak, Wade Pottery and Milton Brook (focused within Housewares product categories). With ambitious plans to grow these brands, we require a Marketing Apprentice to support growth within the portfolio.
Responsibilities:
Content creation:
Social Media:
Planning:
Admin:
Reporting:
General Duties
Requirements:
You need to have a GCSE in Maths and English at Grade 4/C or above.
Skills required:
IT skills, Attention to detail, Creative, Initiative,
Training to be provided:
You will be completing Level 3Multi-Channel Marketer Apprentice
(;Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)
As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms.As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:
Creating your Portfolio
Marketing Principles & Theory
Branding Theory and Effective Communication
Understanding your Audience & Customer Journey
Research Methodologies and Competitor Analysis
Understanding Business Vision and Objectives
Budget Management – Understanding ROI
Marketing Campaign Planning and Scheduling
Marketing Plan Implementation
Content Creation:Planning and Development
Content Creation:Tools (Practical)
Copywriting – Persuasive writing techniques
Quality, Standards and Legislation
SEO: Introduction
CMS/WordPress & Cornerstone Content
Metrics & Analytics: Measurement tools
Reports & Optimisation: Google Analytics
For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:
• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio
For a full overview of the Multi-channel Marketer standard visit
Personal Qualities:
Not Applicable
Things to consider:
Good transport links, we are looking for someone with a passion for marketing and you will need to show evidence of this. Whether it is a college or school projects or something personal. This will help your application.
Future prospects:
We have a fantastic career opportunity to join our Marketing Team at RKW, we are looking to support and grow our team.
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Marketing Apprentice employer: Creative Alliance
Contact Detail:
Creative Alliance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Apprentice
✨Tip Number 1
Familiarise yourself with RKW's brands and their unique selling points. Understanding the specific products and target audiences will help you tailor your conversations during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Engage with RKW's social media channels. By actively participating in their online community, you can gain insights into their marketing strategies and show your enthusiasm for the brand when you apply.
✨Tip Number 3
Prepare a portfolio of your previous marketing projects or content creation work. Even if it's from school or personal projects, showcasing your creativity and initiative will set you apart from other candidates.
✨Tip Number 4
Stay updated on current marketing trends and tools, especially those relevant to social media. Being knowledgeable about the latest strategies will not only impress during interviews but also show that you're proactive and ready to contribute.
We think you need these skills to ace Marketing Apprentice
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant skills and experiences that align with the responsibilities of the Marketing Apprentice role. Focus on any previous marketing projects, social media management, or content creation experience you may have.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of RKW's brand portfolio. Mention specific brands or campaigns that resonate with you and explain how you can contribute to their growth.
Showcase Your Creativity: Since the role involves content creation, consider including a portfolio or examples of your previous work. This could be social media posts, graphics, or any marketing materials you've created that demonstrate your creative skills.
Highlight Relevant Qualifications: Ensure you mention your GCSEs in Maths and English, as well as any other relevant qualifications or courses related to marketing. If you have completed any online courses or workshops, include those too.
How to prepare for a job interview at Creative Alliance
✨Show Your Passion for Marketing
Make sure to express your enthusiasm for marketing during the interview. Share any relevant projects or experiences, whether from school or personal initiatives, that demonstrate your interest and commitment to the field.
✨Familiarise Yourself with RKW's Brands
Before the interview, take some time to research RKW's portfolio of brands. Understanding their market position and product categories will help you tailor your responses and show that you're genuinely interested in the company.
✨Prepare for Content Creation Questions
Since content creation is a key responsibility, be ready to discuss your ideas for engaging content. Think about how you would approach creating campaigns for social media platforms like Instagram and TikTok, and be prepared to share examples of your work.
✨Demonstrate Your IT Skills
As the role requires strong IT skills, be prepared to discuss your experience with social media management software and any other relevant tools. Highlight any specific projects where you've successfully used technology to enhance marketing efforts.
