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- Tasks: Join Bowler Hat as a Digital Marketing Apprentice and learn hands-on with AI-driven marketing tools.
- Company: Bowler Hat, a forward-thinking digital marketing agency shaping the future with AI.
- Benefits: Earn £13,840 per year, gain valuable experience, and enjoy a supportive learning environment.
- Why this job: Dive into the exciting world of AI in marketing and help businesses thrive online.
- Qualifications: GCSE in Maths and English at Grade 4/C or above required.
- Other info: Flexible training with potential for long-term career growth and Degree Apprenticeship opportunities.
The predicted salary is between 11500 - 16200 £ per year.
Overview
Salary £13840 per year
Duration 18 months
Advert closing date 15/10/2025
Description
Bowler Hat are offering an amazing opportunity for someone that is enthusiastic and eager to gain hands-on learning in their ALCHEMY, REP, and INSIGHT systems. This is the chance to be part of a team building the future of digital marketing with AI.
We simplify your digital marketing by developing a plan that enables you to gain more customers.
Bowler Hat are looking for a curious and ambitious Digital Marketing Apprentice to join their team. This is an exciting opportunity to learn how marketing works in the age of AI and to be part of building the systems that will shape its future.
You’ll gain hands-on experience while contributing to our in-house frameworks and tools:
- ALCHEMY a website planning methodology, book, and AI tool
- REP a digital marketing planning framework, book, and AI tool
- INSIGHT an analytics framework and methodology to drive marketing success
Alongside training, you’ll support projects across Google, Meta, websites, analytics, and more helping businesses navigate and flourish in an AI-driven world.
Primary Focus Areas
- AI in Marketing understanding how AI is transforming advertising, targeting, and strategy.
- Google learning how to run campaigns across Google Ads, Search, and Performance Max.
- Meta creating and testing campaigns on Facebook and Instagram.
- Websites planning effective, strategic websites using the ALCHEMY methodology.
- Analytics & Insight using our INSIGHT framework to turn user data into decisions.
Secondary areas
- Other social platforms LinkedIn, TikTok, and emerging channels.
- Other online advertising beyond Google and Meta.
Note: This is not a social media management role.
Entry requirements
You need to have a GCSE in Maths and English at Grade 4/C or above.
Training to be provided
You will be completing Level 3 Multi-Channel Marketer Apprentice.
As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. You will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Training delivery
Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:
- Creating your Portfolio
- Marketing Principles & Theory
- Branding Theory and Effective Communication
- Understanding your Audience & Customer Journey
- Research Methodologies and Competitor Analysis
- Understanding Business Vision and Objectives
- Budget Management Understanding ROI
- Marketing Campaign Planning and Scheduling
- Marketing Plan Implementation
- Content Creation: Planning and Development
- Content Creation: Tools (Practical)
- Copywriting Persuasive writing techniques
- Quality, Standards and Legislation
- SEO: Introduction
- CMS/WordPress & Cornerstone Content
- Metrics & Analytics: Measurement tools
- Reports & Optimisation: Google Analytics
The Multi-Channel Marketer apprenticeship includes an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:
- Producing a written Report
- Portfolio of evidence based work
- Presentation and Q&A
- Professional Discussion based on Portfolio
For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer
Things to consider
You need to ensure that the employer is within a commutable distance on a daily basis.
Skills Required
Array
Future prospects
Bowler Hat are looking for an enthusiastic and motivated Apprentice who has the potential to become a long term employee and/or progress up to a Degree Apprenticeship in Marketing.
Hours and location
Hours per week 35.25
Working week 9 till 5 Monday to Thursday and 9 till 4 Friday with 45 minutes lunch each day
Apprenticeship standard Multi-channel marketer (Level 3)
Birmingham, Birmingham, United Kingdom, B9 4AT
LNKD1_UKTJ
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Digital Marketing Apprentice employer: Creative Alliance
Contact Detail:
Creative Alliance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Apprentice
✨Tip Number 1
Get to know the company inside out! Research Bowler Hat's projects, values, and their approach to AI in marketing. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give us insights into the company culture and might even lead to a referral!
✨Tip Number 3
Prepare for practical assessments! Brush up on your digital marketing skills, especially around Google Ads and analytics. Being able to demonstrate your knowledge will set you apart from other candidates.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows that you’re proactive and serious about joining the team at Bowler Hat.
We think you need these skills to ace Digital Marketing Apprentice
Some tips for your application 🫡
Show Your Enthusiasm: Let your passion for digital marketing shine through in your application. We want to see that you're genuinely excited about the opportunity to learn and grow with us at Bowler Hat.
Tailor Your CV: Make sure your CV highlights relevant skills and experiences that align with the role. We love seeing how your background connects to the exciting projects we work on, especially in AI and digital marketing.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this apprenticeship. Be sure to mention specific areas of interest, like Google Ads or analytics, and how you can contribute to our team.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets into our hands quickly, so don’t miss out!
How to prepare for a job interview at Creative Alliance
✨Know Your Stuff
Before the interview, dive deep into Bowler Hat's ALCHEMY, REP, and INSIGHT systems. Familiarise yourself with how AI is shaping digital marketing and be ready to discuss your thoughts on it. Showing genuine interest in their tools will impress them!
✨Show Your Curiosity
As a Digital Marketing Apprentice, curiosity is key! Prepare questions about their projects and how they integrate AI into their strategies. This not only shows your enthusiasm but also your eagerness to learn and grow within the role.
✨Demonstrate Your Skills
Think of examples from your studies or personal projects that showcase your understanding of digital marketing principles. Whether it's a campaign you created or an analysis you conducted, having concrete examples will help you stand out.
✨Be Yourself
While it's important to be professional, don’t forget to let your personality shine through. Bowler Hat is looking for someone enthusiastic and motivated, so be authentic and let them see your passion for digital marketing and AI!
