At a Glance
- Tasks: Craft high-converting copy and build automated campaigns that drive results.
- Company: Join the fast-growing Childcare Business Growth team with a vibrant culture.
- Benefits: Enjoy hybrid work, 28 holidays, bonuses, and private medical insurance.
- Other info: Celebrate your wins with crew socials and recognition opportunities.
- Why this job: Make an impact with your creativity while nurturing leads and increasing enrolments.
- Qualifications: 2+ years in copywriting or digital marketing with a strong portfolio.
The predicted salary is between 24000 - 28000 £ per year.
Are you ready for a new challenge? Here at Childcare Business Growth (CBG), we're growing fast and looking for a talented Copywriter & Automations Specialist who knows how to turn words into results. This isn’t just about writing pretty sentences. This is about creating high-converting copy that drives leads, fills childcare centres, and powers automated campaigns that work while our clients sleep.
If you love crafting compelling messages, understanding buyer psychology, and building smart automated journeys that nurture and convert — this could be your next big move. Whether your background is in copywriting, digital marketing, performance marketing, or campaign management, if you’re creative and strategic, we want to meet you.
What you’ll be doing?
- Conversion Copy Pro – Write high-performing copy for client websites, landing pages, printed collateral, Meta ads, and sales campaigns.
- Automation Architect – Build and optimise automated email and SMS sequences that nurture leads and increase enrolments.
- Campaign Builder – Create full campaign journeys from ad click to booked tour, ensuring every touchpoint converts.
- SEO-Savvy Writer – Produce search-optimised website copy that ranks and converts (experience here is a big bonus).
- Performance Improver – Review campaign metrics and refine messaging based on data, not guesswork.
- Brand Voice Master – Adapt tone and messaging to match each client while maintaining high conversion standards.
What we’re looking for?
- 2+ years’ experience in Copywriting, Marketing, Digital Marketing, or Performance Marketing.
- Strong portfolio of website, ad, and email copy.
- Experience building automated email/SMS campaigns (CRM experience is a plus).
- Confident writing both short-form ad copy and long-form website copy.
- Detail-oriented with excellent grammar and proofreading skills.
- Comfortable working with Google Docs, CRMs, and marketing platforms.
- Understands conversion principles and buyer psychology.
- (Bonus but not essential) – SEO copywriting experience.
Why join the CBG Crew?
- Hybrid Work – 2 days in-office, 3 from home.
- 28 Holidays as standard, plus an annual increase.
- Quarterly Bonus Scheme + monthly rewards.
- Private Medical Insurance – because your well-being matters.
- Pension Scheme & crew recognition perks.
- Birthday Off (yes, really).
- Crew Socials & Celebrations – We don’t just work hard, we celebrate hard.
- Career Growth & Recognition – From Crew Member of the Month to yearly milestones, your wins get noticed.
- Salary starting £24,000-£28,000.
Ready to apply? We’re looking for creative, detail-oriented superstars who can follow instructions and think strategically. To apply, complete this short video interview: Apply Here: We can’t wait to meet you and welcome you to the CBG Crew.
Copywriter & Automations Specialist in Birmingham employer: Creations Marketing
At Childcare Business Growth (CBG), we pride ourselves on being an exceptional employer that fosters creativity and strategic thinking in a supportive environment. With a hybrid work model, generous holiday allowance, and a focus on career growth, our team enjoys a vibrant culture filled with celebrations and recognition for their achievements. Join us to make a meaningful impact in the childcare sector while enjoying unique benefits like private medical insurance and birthday leave.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter & Automations Specialist in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Creations Marketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Creations Marketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Creations Marketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Creations Marketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter & Automations Specialist in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Creations Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Creations Marketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Creations Marketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Creations Marketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Creations Marketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Creations Marketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
