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- Tasks: Craft high-converting copy and build automated campaigns that drive results.
- Company: Join the fast-growing Childcare Business Growth team with a vibrant culture.
- Benefits: Enjoy hybrid work, 28 holidays, bonuses, and private medical insurance.
- Why this job: Make an impact with your creativity while nurturing leads and increasing enrolments.
- Qualifications: 2+ years in copywriting or digital marketing with a strong portfolio.
- Other info: Celebrate your wins with crew socials and recognition opportunities.
The predicted salary is between 24000 - 28000 £ per year.
Are you ready for a new challenge? Here at Childcare Business Growth (CBG), we're growing fast and looking for a talented Copywriter & Automations Specialist who knows how to turn words into results. This isn’t just about writing pretty sentences. This is about creating high-converting copy that drives leads, fills childcare centres, and powers automated campaigns that work while our clients sleep.
If you love crafting compelling messages, understanding buyer psychology, and building smart automated journeys that nurture and convert — this could be your next big move. Whether your background is in copywriting, digital marketing, performance marketing, or campaign management, if you’re creative and strategic, we want to meet you.
What you’ll be doing?
- Conversion Copy Pro – Write high-performing copy for client websites, landing pages, printed collateral, Meta ads, and sales campaigns.
- Automation Architect – Build and optimise automated email and SMS sequences that nurture leads and increase enrolments.
- Campaign Builder – Create full campaign journeys from ad click to booked tour, ensuring every touchpoint converts.
- SEO-Savvy Writer – Produce search-optimised website copy that ranks and converts (experience here is a big bonus).
- Performance Improver – Review campaign metrics and refine messaging based on data, not guesswork.
- Brand Voice Master – Adapt tone and messaging to match each client while maintaining high conversion standards.
What we’re looking for?
- 2+ years’ experience in Copywriting, Marketing, Digital Marketing, or Performance Marketing.
- Strong portfolio of website, ad, and email copy.
- Experience building automated email/SMS campaigns (CRM experience is a plus).
- Confident writing both short-form ad copy and long-form website copy.
- Detail-oriented with excellent grammar and proofreading skills.
- Comfortable working with Google Docs, CRMs, and marketing platforms.
- Understands conversion principles and buyer psychology.
- (Bonus but not essential) – SEO copywriting experience.
Why join the CBG Crew?
- Hybrid Work – 2 days in-office, 3 from home.
- 28 Holidays as standard, plus an annual increase.
- Quarterly Bonus Scheme + monthly rewards.
- Private Medical Insurance – because your well-being matters.
- Pension Scheme & crew recognition perks.
- Birthday Off (yes, really).
- Crew Socials & Celebrations – We don’t just work hard, we celebrate hard.
- Career Growth & Recognition – From Crew Member of the Month to yearly milestones, your wins get noticed.
- Salary starting £24,000-£28,000.
Ready to apply? We’re looking for creative, detail-oriented superstars who can follow instructions and think strategically. To apply, complete this short video interview: Apply Here: We can’t wait to meet you and welcome you to the CBG Crew.
Copywriter & Automations Specialist in Birmingham employer: Creations Marketing
Contact Detail:
Creations Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter & Automations Specialist in Birmingham
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best work, especially pieces that highlight your conversion copy skills. We want to see how you can turn words into results, so pick examples that really shine.
✨Tip Number 2
Nail that video interview! This is your chance to show off your personality and creativity. Prepare by practising common questions and think about how you can demonstrate your understanding of buyer psychology and automation strategies.
✨Tip Number 3
Research CBG and their brand voice. Tailor your approach to match their style and values. We love seeing candidates who take the time to understand our mission and can adapt their writing to fit our needs.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you note can go a long way in showing your enthusiasm for the role. Plus, it keeps you fresh in our minds as we make our decision.
We think you need these skills to ace Copywriter & Automations Specialist in Birmingham
Some tips for your application 🫡
Show Off Your Copy Skills: Make sure your application showcases your best copywriting work. Include samples that demonstrate your ability to create high-converting content, as this is what we’re all about at CBG!
Tailor Your Application: Don’t just send a generic application! Tailor your cover letter and CV to highlight your experience in digital marketing and automation. We want to see how you can specifically contribute to our team.
Be Data-Driven: Since we love performance improvements, mention any metrics or results from your past campaigns. Show us how your writing has driven leads or increased conversions — numbers speak volumes!
Follow the Instructions: We appreciate candidates who can follow directions. Make sure to complete the short video interview as part of your application process. It’s a great way for us to get to know you better!
How to prepare for a job interview at Creations Marketing
✨Know Your Copy
Before the interview, make sure you’ve got a solid grasp of your portfolio. Be ready to discuss specific pieces of copy you've written, especially those that drove results. Highlight how your writing has converted leads or improved engagement.
✨Understand Buyer Psychology
Brush up on buyer psychology principles. Be prepared to explain how you tailor your messaging to resonate with different audiences. This will show that you not only write well but also understand what makes people tick.
✨Showcase Automation Skills
Since the role involves building automated campaigns, come armed with examples of your past work in this area. Discuss the tools you’ve used and how you’ve optimised sequences for better performance. This will demonstrate your technical know-how.
✨Be SEO Savvy
If you have SEO experience, don’t hold back! Talk about how you’ve integrated SEO into your copywriting. If you haven’t, it’s worth mentioning your willingness to learn and adapt. This shows you’re proactive and keen to grow in the role.