Area Sales Manager – Watford (Field Sales)
Area Sales Manager – Watford (Field Sales)

Area Sales Manager – Watford (Field Sales)

Watford Full-Time 32500 - 40000 £ / year (est.) No home office possible
CreatePay

At a Glance

  • Tasks: Hunt for new B2B customers and close deals in the field.
  • Company: Join CreatePay, a fast-growing payment solutions provider.
  • Benefits: Earn uncapped commission, enjoy a company car allowance, and 25 days holiday.
  • Other info: Full training provided; thrive in a supportive, high-performance culture.
  • Why this job: Be your own boss, hit targets, and reap high rewards.
  • Qualifications: Proven B2B sales experience and a hunter mentality.

The predicted salary is between 32500 - 40000 £ per year.

Location: Watford (Field-based)

Salary: £32,500 – £40,000 base + uncapped commission (Realistic OTE £80,000+)

Reporting to: Regional Sales Manager

About CreatePay

CreatePay is a fast-growing provider of payment solutions, helping small to medium‑size UK businesses take payments more efficiently. We’re expanding our field sales team and are looking for driven new‑business hunters who want high earnings, clear progression, and full ownership of their territory.

The Role – This Is a Hunter Role

This is a 100% field‑based, new‑business sales role. It is not a home‑working or account‑management position. As an Area Sales Manager, you’ll be responsible for winning new B2B customers across your territory through a mix of self‑generated prospecting and pre‑booked appointments. You’ll be out in the field meeting business owners face‑to‑face, pitching CreatePay’s solutions, and closing deals. If you enjoy being on the road, thrive on targets, and are motivated by commission, this role will suit you perfectly.

Key Responsibilities

  • Proactively identify, target, and win new B2B customers within your territory
  • Self‑generate leads through cold calling, door‑to‑door prospecting, and local business engagement
  • Attend a combination of self‑generated and pre‑booked appointments
  • Conduct face‑to‑face sales meetings with business owners and decision‑makers
  • Present and sell CreatePay’s payment solutions, tailoring proposals to customer needs
  • Confidently handle objections and close deals in the field
  • Build a strong pipeline of new business opportunities
  • Consistently meet and exceed monthly sales targets
  • Accurately manage activity, pipeline, and performance against agreed KPIs

What Success Looks Like

  • Consistent achievement (and over‑achievement) of monthly and quarterly targets
  • High levels of self‑generated new business
  • Strong conversion rates from appointments to live, transacting customers
  • Growing territory revenue and personal earnings month‑on‑month

About You

Experience

  • Proven success in B2B field sales
  • Demonstrable track record of self‑generating leads and closing new business
  • Experience working in a target‑driven, high‑activity sales environment

Skills & Attributes

  • True hunter mentality – motivated by winning new business
  • Resilient, driven, and comfortable with rejection
  • Confident, professional communicator who builds rapport quickly
  • Highly organised and able to manage your own diary in the field
  • Comfortable working independently without constant supervision
  • Full UK driving licence and willingness to travel daily within your territory

(Experience in payments or financial services is desirable but not essential – full training provided.)

What’s in It for You

  • £5,000 company car allowance + fuel card
  • Uncapped commission with realistic £80,000+ OTE
  • 25 days holiday + bank holidays
  • Regular sales incentives, including overseas trips
  • Free gym passes
  • Staff shares scheme
  • Free access to CreatePay Rewards

Why Join CreatePay?

We’re building a high‑performance sales culture where results are rewarded. You’ll have the freedom to run your patch, the support to succeed, and the earning potential to match your ambition. If you’re a genuine new‑business salesperson who wants to be out in the field closing deals — we want to hear from you.

Area Sales Manager – Watford (Field Sales) employer: CreatePay

CreatePay is an exceptional employer that fosters a high-performance sales culture, offering Area Sales Managers the autonomy to manage their own territories while providing robust support and training. With competitive salaries, uncapped commission potential, and a range of benefits including a company car allowance and regular incentives, employees are encouraged to thrive and grow within the organisation. Located in Watford, this role not only promises significant earnings but also the opportunity to engage directly with local businesses, making every day dynamic and rewarding.
CreatePay

Contact Detail:

CreatePay Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager – Watford (Field Sales)

Tip Number 1

Get to know your territory like the back of your hand! Research local businesses and understand their needs. This way, when you pitch CreatePay’s solutions, you can tailor your approach and show them exactly how we can help.

Tip Number 2

Networking is key! Attend local business events or community gatherings to meet potential clients face-to-face. Building relationships in person can lead to valuable connections and opportunities for new business.

Tip Number 3

Practice your pitch until it’s second nature. You want to be confident and persuasive when meeting business owners. Role-playing with a friend or colleague can help you refine your approach and handle objections smoothly.

Tip Number 4

Don’t forget to follow up! After meetings, send a quick email or make a call to thank them for their time and remind them of the benefits of our payment solutions. Persistence shows you’re serious about winning their business!

We think you need these skills to ace Area Sales Manager – Watford (Field Sales)

B2B Sales
Lead Generation
Cold Calling
Face-to-Face Sales
Objection Handling
Sales Pitching
Pipeline Management
Target Achievement
Self-Organisation
Communication Skills
Resilience
Independence
Driving Licence

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experience that match the Area Sales Manager role. Highlight your B2B sales achievements and any self-generated leads you've successfully closed. We want to see how you can bring value to CreatePay!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about field sales and how your hunter mentality aligns with our goals at CreatePay. Be genuine and let your personality come through!

Showcase Your Sales Success: In your application, don’t just list your responsibilities; share your successes! Include specific numbers or examples of how you’ve exceeded targets in previous roles. We love seeing quantifiable results that demonstrate your potential.

Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s quick and easy, and we’ll be able to review your application faster. Plus, you’ll get to see more about what makes CreatePay a great place to work!

How to prepare for a job interview at CreatePay

Know Your Product Inside Out

Before the interview, make sure you understand CreatePay's payment solutions thoroughly. Familiarise yourself with the features, benefits, and how they can solve potential customers' problems. This will help you confidently answer questions and demonstrate your genuine interest in the role.

Prepare for Role-Play Scenarios

Since this is a field sales position, be ready for role-play scenarios where you might have to pitch CreatePay’s solutions. Practise your sales pitch and think about how you would handle objections. This will show your interviewer that you’re proactive and ready to hit the ground running.

Showcase Your Hunter Mentality

Highlight your experience in self-generating leads and closing deals. Share specific examples of how you've successfully hunted for new business in the past. This will align perfectly with the 'hunter' mentality they're looking for and demonstrate your fit for the role.

Ask Insightful Questions

Prepare thoughtful questions about the company culture, sales targets, and growth opportunities within CreatePay. This not only shows your enthusiasm for the role but also helps you gauge if the company aligns with your career goals. Remember, interviews are a two-way street!

Area Sales Manager – Watford (Field Sales)
CreatePay
Location: Watford

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