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- Tasks: Lead community-driven growth strategies for an innovative crypto-fintech product.
- Company: Join a pioneering crypto neobank with a focus on community and trust.
- Benefits: Competitive salary, performance bonuses, equity options, and remote work flexibility.
- Why this job: Shape the future of finance while building vibrant communities and driving real impact.
- Qualifications: 5+ years in growth or marketing, with a strong crypto and fintech background.
- Other info: High autonomy and the chance to influence product direction from day one.
The predicted salary is between 36000 - 60000 £ per year.
We're looking for a Marketing Lead / Head of Growth to own growth end-to-end for an early-stage crypto/fintech/neobank product (cards, self-custody, memberships, credit-like mechanics). This is not a pure performance role. The core focus is community-led growth, Twitter/X, lifecycle funnels, and monetisation, working with crypto-native, trader and high-intent audiences.
Compensation: Fixed + performance bonus, equity/options for the right candidate. Full-time, remote. Location: London, UK (required).
About the Role & the Product: An early-stage regulated or semi-regulated crypto-fintech product combining cards, custody, memberships and credit-like mechanics. Your mission is to build sustainable growth through community, trust, incentives and lifecycle marketing, not CPI-driven installs. You will work closely with product and founders to design and scale: community → activation → usage → monetisation → retention.
Key Responsibilities:
- Own growth strategy end-to-end
- Define growth priorities across community, lifecycle, partnerships and funnels
- Work directly with founders and product team on activation, retention and monetisation
- Build and scale brand and founder-led presence on Twitter/X
- Grow and activate crypto-native and trader communities
- Launch and manage communities across Telegram, Discord, Reddit and private groups
- Collaborate with crypto and trading influencers, KOLs and opinion leaders
- Build partnerships with crypto projects, trading communities, funds and ecosystems
- Design referral programs, XP systems and incentive mechanics
- Build and optimise email and CRM funnels: onboarding, activation, deposit → usage → monetisation
- Work with lifecycle tools (email, push, in-app)
- Implement segmentation, behavioural triggers and retention flows
- Drive conversion optimisation and cohort-based growth
- Continuously improve funnel economics
- Understand and oversee paid ads in regulated environments (Meta, Google, TikTok) - not the main focus
- Track and optimise: CAC / LTV, retention, payback periods, funnel economics
- Use data to guide growth and monetisation decisions
Requirements:
- 5+ years of experience in growth or marketing leadership
- Strong background in crypto, fintech, Web3, prop trading or trading platforms
- Hands-on experience building and scaling communities, especially Twitter/X
- Deep understanding of trader psychology, incentives and monetisation
- Experience working with regulated or semi-regulated financial products
- Proven ability to build funnels personally, not just manage agencies
- Experience in: prop trading firms, trading platforms, brokerages, exchanges or similar products
- Experience marketing products for: traders, crypto power users, financially sophisticated audiences
- Strong understanding of retention mechanics and monetisation strategies
What We Are NOT Looking For:
- Pure performance marketers
- CPI / installs-focused profiles
- Agency-only backgrounds
- No experience with crypto, trading or regulated products
Benefits:
- Own growth strategy with real influence on product direction
- Build community-led growth from the ground up
- Work on a crypto-fintech product with serious monetisation depth
- High autonomy, direct impact, and long-term upside via equity
Marketing Lead / Head of Growth in London employer: CreateIT
Contact Detail:
CreateIT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead / Head of Growth in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the crypto and fintech space. Attend meetups, webinars, and industry events to meet potential employers and showcase your passion for community-led growth.
✨Tip Number 2
Show off your expertise on Twitter/X! Share insights, engage with crypto communities, and demonstrate your understanding of trader psychology. This will not only build your personal brand but also attract attention from companies looking for someone just like you.
✨Tip Number 3
Don’t just apply; engage! When you find a role that excites you, reach out directly to the hiring team through LinkedIn or other channels. Show them you’re genuinely interested and ready to contribute to their growth strategy.
✨Tip Number 4
Leverage our website to find roles that match your skills. We’ve got a range of opportunities in the crypto and fintech sectors, so make sure to check back often and apply early to stand out from the crowd!
We think you need these skills to ace Marketing Lead / Head of Growth in London
Some tips for your application 🫡
Show Your Passion for Crypto: When you're writing your application, let your enthusiasm for crypto and fintech shine through. We want to see that you’re not just familiar with the space but genuinely excited about it. Share any personal projects or experiences that highlight your passion!
Tailor Your Experience: Make sure to customise your application to reflect how your past experiences align with our needs. Highlight specific achievements in community-led growth, lifecycle marketing, or any relevant projects that demonstrate your ability to drive results in a similar environment.
Be Authentic: We value authenticity, so don’t be afraid to let your personality come through in your writing. Share your unique perspective on growth strategies and how you would approach building communities in the crypto space. We want to know what makes you tick!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. This helps us keep everything organised and ensures your application is seen by the right people. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at CreateIT
✨Know Your Crypto and Fintech Stuff
Make sure you brush up on your knowledge of crypto, fintech, and trading platforms. Understand the latest trends and how they impact community-led growth. This will show that you're not just familiar with the industry but genuinely passionate about it.
✨Showcase Your Community-Building Skills
Prepare examples of how you've successfully built and scaled communities in the past, especially on platforms like Twitter/X. Be ready to discuss specific strategies you used to engage users and drive growth, as this role heavily relies on community involvement.
✨Demonstrate Your Data-Driven Mindset
Since this role involves tracking metrics like CAC, LTV, and funnel economics, come prepared with examples of how you've used data to inform your marketing decisions. Highlight any tools or methods you've employed to optimise growth strategies.
✨Be Ready to Discuss Monetisation Strategies
Think about different monetisation techniques you've implemented in previous roles. Be prepared to share your insights on retention mechanics and how you've successfully activated and retained users in a regulated environment.
