At a Glance
- Tasks: Drive new business growth in the iGaming sector and build strong client relationships.
- Company: Join CreateFuture, an AI-native consulting partner with a focus on impactful work.
- Benefits: Enjoy 35 days leave, private medical insurance, and 40 hours of paid learning.
- Other info: Flexible working options and a supportive culture that values your growth.
- Why this job: Be a key player in shaping the future of digital transformation in gaming.
- Qualifications: Experience in sales within iGaming and a strong network in the industry.
The predicted salary is between 60000 - 80000 £ per year.
Working at CreateFuture is an AI-native consulting partner where people do work that matters and are supported to do it well. We work alongside organisations such as PayPal, adidas, NatWest, FanDuel and Money Saving Expert, building digital products and services that make a difference while always putting people first.
We’re a team of creators. We write code, shape delivery, build go-to-market strategies, develop AI solutions and create the practices that support our people. We work side by side with our clients, challenging what’s not working and helping them to build the future. Our commitment to craft, quality, and culture has helped us scale to over 600 people in just a few years.
35 days leave (including bank holidays). Private medical insurance. Enhanced parental and adoption leave. 40 hours of paid learning and development.
Join us on our journey. Let’s create tomorrow, together, today.
About the role and team:
As a Technical Sales Lead (iGaming) at CreateFuture, you will play a key role in driving new business growth across the betting and gaming sector. This includes sportsbooks, casinos, gaming platforms, and emerging digital operators. You will focus on identifying, shaping, and closing high-value opportunities, working with senior stakeholders to solve complex challenges across product, platform, and customer experience. This is a true hunter role – building pipeline from the ground up, developing relationships in a competitive market, and positioning CreateFuture as a credible challenger partner. Selling technical Digital Transformation solutions to technical, product, and infrastructure stakeholders, building trusted relationships and guiding clients through technology-driven change.
What you’ll be doing:
- Lead the identification and pursuit of new business opportunities across the iGaming sector.
- Build a strong market presence through targeted outreach, industry events, and network development.
- Focus on engaging senior decision-makers across Product, Technology, Infrastructure and Digital functions.
- Build and maintain a high-quality pipeline of opportunities. Qualify rigorously, forecast accurately, and provide clear visibility of deal progression.
- Ensure smooth transition of won work into Client Services and Delivery teams.
- Develop trusted relationships with senior stakeholders (CTO, CPO, CIO, Digital leaders).
- Understand platform, product, and commercial challenges and shape solutions that drive measurable outcomes.
- Own the full sales cycle – from early engagement through to deal closure.
- Develop compelling proposals, define clear win strategies, lead presentations, and negotiate commercial agreements.
- Achieve and exceed revenue targets by prioritising high-impact opportunities and executing against a clear go-to-market strategy within iGaming.
- Stay close to industry trends including platform modernisation, real-time data, personalisation, AI-driven experiences, and regulatory change. Use this insight to position CreateFuture effectively and shape propositions.
We’d love to talk to you if you:
- Have extensive experience in business development, sales, or similar roles within iGaming, betting, or gaming platforms.
- Have proven experience selling Digital Transformation services within the iGaming sector to technical, product, and infrastructure stakeholders.
- Can articulate complex technology solutions.
- Have a proven track record of delivering against revenue targets in a hunter-led role.
- Have a strong network across betting & gaming operators or platform providers.
- Have experience engaging and influencing C-suite and senior digital/technology stakeholders.
- Can originate, shape, and close complex, high-value deals.
- Have a strong consultative selling approach, focused on outcomes not just services.
- Have experience structuring and closing multi-year, complex engagements.
- Can articulate value in a highly competitive, fast-moving market.
- Have a deep understanding of the iGaming ecosystem, including sportsbook and casino platforms, customer acquisition, retention, and personalisation, regulatory and compliance considerations, and platform scalability and performance.
- Have a strong understanding of how technology enables transformation within iGaming, including digital product development and platform engineering, customer experience, UX, and conversion optimisation, front-end technologies (web, mobile, cross-platform), cloud platforms (AWS, Azure, GCP) and scalable architectures, real-time data, personalisation, and AI, modern software delivery (Agile, DevOps), and quality engineering and performance at scale.
What we’ll offer you:
We trust people to do their best work. That means flexibility over rigid rules, impact over activity, and real investment in your growth both professionally and personally. You’ll be part of a supportive, and friendly culture, surrounded by smart, curious people who care deeply about what they do.
We offer flexible working, including hybrid and remote options. Our office hubs are located in Edinburgh, Leeds, Manchester, London and Bulgaria, with occasional travel to client sites or CreateFuture offices when needed. We trust you to manage your time balancing collaboration with client time and focused work. What matters is the impact you have, not how busy you look.
Inclusion at CreateFuture: We believe diverse teams build better workplaces and better products. We want CreateFuture to be a place where people feel able to be themselves and do their best work.
Technical Sales Lead (IGaming) in Leeds employer: CreateFuture
CreateFuture is an exceptional employer that prioritises meaningful work and employee well-being, offering a supportive culture where creativity thrives. With generous benefits such as 35 days of leave, private medical insurance, and extensive learning opportunities, employees are empowered to grow both personally and professionally. Located in vibrant hubs like Edinburgh and London, the company fosters flexibility and inclusivity, making it an ideal place for those looking to make a significant impact in the iGaming sector.
StudySmarter Expert Advice🤫
We think this is how you could land Technical Sales Lead (IGaming) in Leeds
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Technical Sales Lead (IGaming) at CreateFuture, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including CreateFuture. Tailor your message to explain why you’re drawn to them and how you can contribute as a Technical Sales Lead (IGaming). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Technical Sales Lead (IGaming) in Leeds
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for CreateFuture:When writing your cover letter, make sure to tailor your message specifically for CreateFuture. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at CreateFuture
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show CreateFuture that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show CreateFuture that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with CreateFuture’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
