At a Glance
- Tasks: Lead brand strategy and execute campaigns to drive patient engagement and growth.
- Company: Join a leading international group of fertility specialists committed to innovative healthcare.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with opportunities for national and occasional European travel.
- Why this job: Make a real impact in people's lives through strategic marketing in the healthcare sector.
- Qualifications: 7-10 years in brand management, preferably in healthcare or consumer services.
The predicted salary is between 36000 - 60000 £ per year.
People leader delivering workforce growth & cost savings.
About Us: We are part of a leading international group of fertility specialists, including CREATE Fertility and IVI London, providing world-class reproductive healthcare across the UK. Our clinics are at the forefront of innovation, offering Natural and Mild IVF, meaning gentler, safer approaches that use little to no fertility medication alongside a full range of advanced treatments, including IVF, IUI, ICSI and fertility preservation. Together, we are committed to evidence-based treatments, cutting-edge technology and personalised, patient-focused care helping to give every patient the best possible chance of success.
Role Objective: As Senior Marketing Manager, you will be the strategic steward of our UK brand portfolio. You’ll lead the development and execution of brand initiatives that drive awareness, engagement and growth across our network of fertility clinics. Reporting to the Chief Marketing Officer, you’ll collaborate cross-functionally with clinical, digital and commercial teams to ensure our brands resonate deeply with our audiences. Your leadership will enable us to attract, acquire and retain patients at multiple stages of their fertility care journeys. This is a hybrid position with a minimum of 2 days per week face-to-face in our Farringdon, London office. Some national travel is required to our hub and satellite clinic locations. Occasional European travel is also possible.
Duties and Objectives:
- Strategic Oversight: Own the brand strategy for our UK portfolio, ensuring alignment with business goals and customer needs.
- Growth Initiatives: Lead the execution of key campaigns and initiatives to drive patient acquisition and retention. Lead key projects to drive growth across the multi-year Strategic Plan horizon.
- Market Insights: Monitor market trends, competitor activity, and consumer behavior to inform brand positioning and brand communications.
- Creative Direction: Guide strategic choices about messaging, tone of voice and visual identity, ensuring flawless execution across all touchpoints.
- Stakeholder Collaboration: Partner with internal teams and external agencies to deliver impactful, integrated marketing plans. Gather learnings from local and international markets to ensure the UK business is leveraging all available best practices.
- Performance & Budgeting: Manage brand budgets, define KPIs, and measure campaign effectiveness and ROI.
- Compliance: Ensure our communications are compliant with industry regulations concerning claims.
Experience and Qualifications:
- 7–10 years’ experience in brand management, preferably in healthcare, wellness, or consumer services.
- Proven leadership track record of developing and executing brand strategies that drive significant, measurable growth.
- Strong financial acumen and analytical mindset, with the ability to interpret data, manage budgets, and optimise performance.
- Collaborative working style with the ability to influence and engage stakeholders at multiple levels across the organization.
- Demonstrated delivery of complex, cross-functional strategic projects to enable long-term growth.
- Agile, adaptable working style that allows you to cut through complexity, define a clear road map and progress initiatives with a sense of urgency, toward successful delivery and commercial impact.
- Exceptional communication and storytelling skills, with a deep understanding of emotional branding.
- Effective writing style that allows you to deliver compelling messages to internal and external audiences.
- Experience managing direct reports, including performance and development planning, coaching and mentoring.
- Experience managing agencies, budgets and cross-functional teams.
- Passionate about making a positive impact in people’s lives.
- Experience delivering CRM campaigns from a strategic and executional level.
- Experience working in a fertility, women’s health or other healthcare services business.
Senior Marketing Manager in Sunderland employer: CREATE Fertility
CREATE Fertility in Wilmslow offers an exceptional work environment for a Senior IVF & Reproductive Medicine Consultant, where you will be part of a dedicated team committed to delivering outstanding patient care. With a focus on employee growth, the clinic provides opportunities for professional development alongside attractive benefits such as private healthcare and a pension scheme, ensuring a rewarding career in a supportive culture that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Sunderland
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CREATE Fertility and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CREATE Fertility are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CREATE Fertility on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CREATE Fertility. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in Sunderland
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CREATE Fertility. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CREATE Fertility:Show us that you’ve done your homework! In your application, briefly mention what you admire about CREATE Fertility’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CREATE Fertility
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CREATE Fertility will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CREATE Fertility, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
