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- Tasks: Lead brand strategy and execute campaigns to drive patient engagement and growth.
- Company: Join a leading international group of fertility specialists committed to innovative healthcare.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact in people's lives through strategic marketing in the healthcare sector.
- Qualifications: 7-10 years in brand management, preferably in healthcare or consumer services.
- Other info: Collaborative environment with opportunities for national and occasional European travel.
The predicted salary is between 36000 - 60000 £ per year.
People leader delivering workforce growth & cost savings.
About Us: We are part of a leading international group of fertility specialists, including CREATE Fertility and IVI London, providing world-class reproductive healthcare across the UK. Our clinics are at the forefront of innovation, offering Natural and Mild IVF, meaning gentler, safer approaches that use little to no fertility medication alongside a full range of advanced treatments, including IVF, IUI, ICSI and fertility preservation. Together, we are committed to evidence-based treatments, cutting-edge technology and personalised, patient-focused care helping to give every patient the best possible chance of success.
Role Objective: As Senior Marketing Manager, you will be the strategic steward of our UK brand portfolio. You’ll lead the development and execution of brand initiatives that drive awareness, engagement and growth across our network of fertility clinics. Reporting to the Chief Marketing Officer, you’ll collaborate cross-functionally with clinical, digital and commercial teams to ensure our brands resonate deeply with our audiences. Your leadership will enable us to attract, acquire and retain patients at multiple stages of their fertility care journeys. This is a hybrid position with a minimum of 2 days per week face-to-face in our Farringdon, London office. Some national travel is required to our hub and satellite clinic locations. Occasional European travel is also possible.
Duties and Objectives:
- Strategic Oversight: Own the brand strategy for our UK portfolio, ensuring alignment with business goals and customer needs.
- Growth Initiatives: Lead the execution of key campaigns and initiatives to drive patient acquisition and retention. Lead key projects to drive growth across the multi-year Strategic Plan horizon.
- Market Insights: Monitor market trends, competitor activity, and consumer behavior to inform brand positioning and brand communications.
- Creative Direction: Guide strategic choices about messaging, tone of voice and visual identity, ensuring flawless execution across all touchpoints.
- Stakeholder Collaboration: Partner with internal teams and external agencies to deliver impactful, integrated marketing plans. Gather learnings from local and international markets to ensure the UK business is leveraging all available best practices.
- Performance & Budgeting: Manage brand budgets, define KPIs, and measure campaign effectiveness and ROI.
- Compliance: Ensure our communications are compliant with industry regulations concerning claims.
Experience and Qualifications:
- 7–10 years’ experience in brand management, preferably in healthcare, wellness, or consumer services.
- Proven leadership track record of developing and executing brand strategies that drive significant, measurable growth.
- Strong financial acumen and analytical mindset, with the ability to interpret data, manage budgets, and optimise performance.
- Collaborative working style with the ability to influence and engage stakeholders at multiple levels across the organization.
- Demonstrated delivery of complex, cross-functional strategic projects to enable long-term growth.
- Agile, adaptable working style that allows you to cut through complexity, define a clear road map and progress initiatives with a sense of urgency, toward successful delivery and commercial impact.
- Exceptional communication and storytelling skills, with a deep understanding of emotional branding.
- Effective writing style that allows you to deliver compelling messages to internal and external audiences.
- Experience managing direct reports, including performance and development planning, coaching and mentoring.
- Experience managing agencies, budgets and cross-functional teams.
- Passionate about making a positive impact in people’s lives.
- Experience delivering CRM campaigns from a strategic and executional level.
- Experience working in a fertility, women’s health or other healthcare services business.
Senior Marketing Manager in Sunderland employer: CREATE Fertility
Contact Detail:
CREATE Fertility Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in Sunderland
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your achievements and how they relate to the role. We want to see how your experience aligns with our mission of providing world-class reproductive healthcare. Be ready to share specific examples of your past successes!
✨Be Ready for the Interview
Prepare for your interviews by researching our company and understanding our brand strategy. We love candidates who can discuss market trends and how they would approach patient acquisition. Practice common interview questions and think about how you can demonstrate your leadership skills and collaborative spirit.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who want to make a positive impact in people’s lives, just like we do at StudySmarter.
We think you need these skills to ace Senior Marketing Manager in Sunderland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in brand management, especially in healthcare or consumer services, and showcase any relevant campaigns you've led that drove growth.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your journey in marketing. Use it to demonstrate your passion for making a positive impact in people's lives, particularly in the fertility sector, and how your skills align with our mission.
Showcase Your Leadership Skills: We want to see your leadership style! Include examples of how you've successfully managed teams and collaborated with cross-functional stakeholders to deliver impactful marketing strategies.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team.
How to prepare for a job interview at CREATE Fertility
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand portfolio and understand their unique selling points. Familiarise yourself with their recent campaigns and how they align with patient needs. This will show your genuine interest and help you articulate how you can contribute to their growth.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led cross-functional teams in the past. Highlight specific projects where your strategic oversight made a measurable impact. This will demonstrate your ability to influence and engage stakeholders, which is crucial for the Senior Marketing Manager role.
✨Be Data-Driven
Brush up on your financial acumen and analytical skills. Be ready to discuss how you've used data to inform brand strategies and measure campaign effectiveness. This will resonate well with their focus on performance and budgeting, showing that you can optimise marketing efforts based on insights.
✨Emphasise Your Passion for Healthcare
Express your enthusiasm for making a positive impact in people's lives through healthcare marketing. Share any relevant experiences in the fertility or women's health sectors, as this will align with their mission and values, making you a more compelling candidate.
