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- Tasks: Shape brand experiences and manage social media for leading fertility clinics.
- Company: Join a top international group of fertility specialists committed to patient-focused care.
- Benefits: Gain valuable marketing experience in a supportive and innovative environment.
- Why this job: Make a real impact in women's health while developing your marketing skills.
- Qualifications: Degree in Marketing or related field; 3 years of marketing experience preferred.
- Other info: Collaborative team culture with opportunities for creativity and growth.
The predicted salary is between 30000 - 42000 £ per year.
We are part of a leading international group of fertility specialists, including CREATE Fertility and IVI London, providing world-class reproductive healthcare across the UK. Our clinics are at the forefront of innovation, offering Natural and Mild IVF, meaning gentler, safer approaches that use little to no fertility medication alongside a full range of advanced treatments, including IVF, IUI, ICSI and fertility preservation. Together, we are committed to evidence-based treatments, cutting-edge technology and personalised, patient-focused care helping to give every patient the best possible chance of success.
JOB PURPOSE
The Junior Brand Manager will help shape how our brands are experienced across CREATE Fertility, abc ivf, IVI UK and Vitanova. This role supports the delivery of clear, consistent and patient-focused brand activity across multiple channels, helping people access fertility and women’s health care. As part of the Marketing team, the role will support 2026 initiatives by delivering content in line with the brand playbook, managing social and digital channels, supporting campaigns and events, and producing marketing materials. The role contributes directly to lead generation and the wider growth objectives of the business.
DUTIES AND OBJECTIVES
The Junior Brand Manager will play a central role within the Brand Marketing team at an exciting time of growth for the business.
- Work with internal stakeholders and external providers on brand initiatives, and subsequent rollout plans for 2026.
- Continually test, learn, and optimize our virtual information webinars for potential patients: Analyse attendance and conversion data; Analyse and improve performance of pre and post-webinar marketing; Hosting 1-2 virtual webinars each month; Schedule hosts, doctors, and nurses for the webinars.
- Define the social media strategy for 3 brands.
- Lead on social media content creation across 3+ platforms.
- Report on social media performance in relation to Marketing team goals.
- Drive the review strategy and process by working closely with the UK clinics.
- Leverage positive reviews in social media and to develop patient testimonials.
- Work closely with the Performance Marketing team to refine advert creative based on performance and conversion data.
- Create high quality and engaging written content for websites, brochures, videos, blogs, and other marketing channels, in partnership with the Performance Marketing team from an SEO perspective.
- Continually test, learn, and optimise our lead-nurturing email flows by analysing performance data.
- Collaborate with clinics and support teams to ensure consistent brand messaging across the entire patient journey.
- Regularly monitor competitor marketing activity.
Performance Objectives
- Maintain a consistent and compelling posting schedule across all social media channels aligned with the strategy and wider business goals.
- Deliver a minimum of two patient case studies or testimonials per quarter.
- Achieve strong engagement metrics for email campaigns (e.g. open/click-through rates) through testing and improvement.
- Support monthly updates to website content with accuracy and creativity.
- Help plan and execute a minimum of four virtual or live events per year.
Collaboration and Communication
- Work closely with internal stakeholders including the clinical, operations, and digital performance teams.
- Attend regular brand and campaign planning meetings.
- Liaise with external agencies (e.g., designers, videographers) when required.
- Visit UK clinics regularly to strengthen relationships and roll out marketing materials.
- Stay up to date with digital and social media trends.
- Proactively suggest new ideas and content formats to improve engagement and reach.
KEY RESULTS / KPIs
- Social media engagement and follower growth across platforms in line with forecasts.
- Website content freshness and accuracy (quarterly review).
- Volume and quality of patient testimonials collected and published.
- Email open rates and click-through rates above industry benchmarks.
- Successful delivery of events measured by attendance, post-event feedback and conversion.
QUALIFICATIONS
Education: Degree in Marketing, Business, Communications, English, or a related field (or equivalent experience).
EXPERIENCE / PERSONAL EXPECTATION
Experience
- Minimum 3 years in a marketing role, ideally in a content-focused or brand communications role.
Technical Skills
- Strong written communication and proofreading skills in English.
- Proficiency with social media management platforms (e.g. Hootsuite, Meta Business Suite).
- Experience with email marketing platforms (e.g. Mailchimp, Salesforce Marketing Cloud, or similar).
Soft Skills
- Passionate about improving our patients’ experience across all touchpoints with our brands.
- Proactive in identifying opportunities to improve our marketing activities.
- Desire to continually learn, increase your skillset, and grow the role within the team.
- Skilled at prioritization and time management with multiple project streams simultaneously.
- Confident to share opinions and ideas within a collaborative and dynamic marketing team.
- Equally comfortable being creative and immersing yourself in data to track performance and learn.
Preferred Practical Skills
- Video editing and graphic design skills (e.g., Adobe Premiere, Canva, Photoshop).
- Experience working in healthcare, wellness, or other sensitive consumer sectors.
- Understanding of basic SEO principles for web content.
- Experience engaging patient or customer communities through social media, storytelling, or events.
- Experience with Salesforce.
- Familiarity with patient feedback platforms (e.g. Trustpilot, Doctify).
Junior Brand Manager employer: CREATE Fertility
Contact Detail:
CREATE Fertility Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior Brand Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have a lead on that Junior Brand Manager role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing work, especially anything related to social media or content creation. This will help you stand out when chatting with hiring managers.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in digital marketing and brand management. Consider taking online courses or attending webinars to boost your knowledge and show potential employers you're committed to growth.
We think you need these skills to ace Junior Brand Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for improving patient experiences shine through. We want to see that you genuinely care about the work we do and how it impacts people's lives.
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences that align with the Junior Brand Manager role. Highlight your marketing experience and any relevant projects you've worked on that demonstrate your ability to create engaging content.
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that are easy to read. Avoid jargon unless it's relevant, and make sure your key achievements stand out.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at CREATE Fertility
✨Know the Brand Inside Out
Before your interview, dive deep into the brands you'll be managing. Understand their values, mission, and how they differentiate themselves in the fertility sector. This knowledge will help you articulate how you can contribute to their growth and connect with their patient-focused approach.
✨Showcase Your Creativity
As a Junior Brand Manager, creativity is key! Prepare examples of past campaigns or content you've created that align with the role's requirements. Be ready to discuss how you can bring fresh ideas to social media strategies and marketing materials that resonate with patients.
✨Data-Driven Mindset
This role involves analysing performance data for webinars and social media. Brush up on your analytical skills and be prepared to discuss how you've used data to optimise marketing efforts in the past. Highlight any experience with tools like Google Analytics or social media insights.
✨Engagement is Everything
Since the role focuses on patient engagement, think about how you can enhance the patient journey through effective communication. Prepare to share your thoughts on building relationships with patients via testimonials and social media, and how you would measure success in these areas.
