At a Glance
- Tasks: Drive Spotify's subscription growth by enhancing user journeys from free to Premium.
- Company: Join Spotify, a leading music streaming platform with a vibrant culture.
- Benefits: Flexible work options, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with global reach and exciting challenges.
- Why this job: Shape the future of music subscriptions and make a real impact on user experience.
- Qualifications: 5+ years in product management with a focus on subscriptions and monetization.
The predicted salary is between 70000 - 90000 £ per year.
Mission Statement
The Subscriptions Mission builds and evolves Spotify's subscription products and marketplace experiences to drive sustainable user and revenue growth globally. We focus on awareness, acquisition, activation, retention, and monetization strategies that help users unlock the full value of Spotify while enabling the business to scale efficiently and responsibly.
About the Team
This role sits at the heart of the Subscriptions Mission and owns how users move through the freemium funnel — from the moment a free user encounters Premium value, through trial, conversion, activation, and into long-term retention. You’ll partner closely with product, design, marketing, finance, pricing & packaging, and regional commercial teams to shape the end-to-end subscriber journey across plans and markets.
What You'll Do
- Own the product strategy and roadmap for the freemium-to-Premium funnel, improving conversion, trial-to-paid, ARPU, and long-term retention.
- Shape subscription plans and portfolio in partnership with Pricing & Packaging, including tiers, durations, and regional pricing strategies.
- Lead discovery, design, and delivery of subscriber-facing features from concept through global rollout.
- Run lifecycle and monetization experiments across trials, win-back, upgrades, payment recovery, and retention flows.
- Translate behavioral and revenue data into hypotheses, define success metrics, and drive a prioritized experimentation roadmap.
- Design and evaluate A/B experiments, scaling solutions that deliver measurable impact.
- Balance trade-offs across user value, revenue impact, and operational complexity.
- Partner with Finance, BizOps, and regional teams to localize plans, offers, and messaging.
- Communicate strategy, results, and trade-offs clearly to senior stakeholders.
Who You Are
- You have 5+ years of product management experience delivering customer-facing products at scale.
- You have strong experience working with subscription or monetization models.
- You think in funnels and cohorts, connecting product decisions to business outcomes like retention and revenue.
- You are comfortable designing and interpreting experiments and using data to guide decisions.
- You have experience working across global markets and understand how to balance consistency with localization.
- You bring strong judgment when making product and prioritization trade-offs.
- You communicate clearly and collaborate effectively across cross-functional teams.
- You are curious, adaptable, and comfortable working in ambiguous environments.
Where You'll Be
This role is based in London, United Kingdom or Stockholm, Sweden. We offer you the flexibility to work where you work best! There will be some in-person meetings, but still allows for flexibility to work from home.
Senior Product Manager - Acquisition & Retention employer: Creandum
Contact Detail:
Creandum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager - Acquisition & Retention
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to product management. We recommend role-playing with a friend to get comfortable with your responses.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, focus on how you’ve driven user acquisition and retention in previous roles. Numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Product Manager - Acquisition & Retention
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Product Manager. Highlight your experience with subscription models and how you've driven user acquisition and retention in previous roles. We want to see how you connect product decisions to business outcomes!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the subscriptions mission and how your skills align with our goals. Be specific about your achievements and how they relate to improving conversion and retention.
Showcase Your Data Skills: Since this role involves translating data into actionable insights, make sure to mention any experience you have with A/B testing and data analysis. We love candidates who can back up their strategies with solid metrics!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Creandum
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Spotify's subscription products and the freemium-to-Premium funnel. Familiarise yourself with their current strategies for acquisition and retention, and think about how your experience aligns with their mission.
✨Prepare Data-Driven Examples
Since this role involves translating data into actionable insights, come prepared with specific examples from your past work. Highlight how you've used data to drive product decisions, improve retention rates, or optimise monetisation strategies.
✨Showcase Your Cross-Functional Collaboration Skills
This position requires working closely with various teams. Be ready to discuss how you've successfully collaborated with product, design, marketing, and finance teams in the past. Share stories that demonstrate your ability to communicate effectively and navigate complex team dynamics.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions that show your interest in the role and the company. Inquire about their current challenges in user retention or how they measure success in their subscription models. This not only shows your enthusiasm but also helps you gauge if the role is the right fit for you.