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For Companies At a Glance
- Tasks: Drive user growth and retention for Spotify's subscription products through innovative strategies.
- Company: Join Spotify, a leading music streaming platform with a vibrant culture.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Be part of a dynamic team focused on creativity and collaboration.
- Why this job: Make a real impact on how millions experience music while shaping the future of subscriptions.
- Qualifications: Experience in product management and a passion for user engagement and retention.
The predicted salary is between 70000 - 90000 £ per year.
Mission Statement
The Subscriptions Mission builds and evolves Spotify's subscription products and marketplace experiences to drive sustainable user and revenue growth globally. We focus on awareness, acquisition, activation, retention, and monetization strategies that help users unlock the full value of Spotify while enabling the business to scale efficiently and responsibly.
About the Team
This role sits at the heart of the Subscriptions Mission and owns how users move through the freemium funnel — from the moment a free user encounters Premium value, through trial, conversion, activation, and into long-term retention. You’ll partner closely with product, design, marketing, finance, pricing & packaging, and regional commercial teams to shape the end-to-end subscriber journey across plans and markets.
What You'll Do
- Own the product strategy and roadmap for the freemium-to-Premium funnel, improving conversion, trial-to-paid, ARPU, and long-term retention.
- Shape subscription plans and portfolio in partnership with Pricing & Packaging, including tiers, durations, and regional pricing strategies.
- Lead discovery, design, and delivery of subscriber-facing features from concept through global rollout.
- Run lifecycle and monetization experiments across trials, win-back, upgrades.
Senior Product Manager - Acquisition & Retention in London employer: Creandum
Contact Detail:
Creandum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager - Acquisition & Retention in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Spotify or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with acquisition and retention strategies. This will help you stand out and demonstrate your value to potential employers.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by doing mock sessions with friends or mentors. Focus on articulating your thoughts on user journeys and monetisation strategies clearly and confidently.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Product Manager - Acquisition & Retention in London
Some tips for your application 🫡
Show Your Passion for Product Management: When writing your application, let your enthusiasm for product management shine through. We want to see how you connect with our mission of driving user growth and retention. Share specific examples of how you've tackled similar challenges in the past!
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience with freemium models and subscription strategies, as these are key to what we do at StudySmarter. The more relevant your application is, the better!
Be Data-Driven: We love numbers! When discussing your previous roles, include metrics that demonstrate your impact on user acquisition and retention. This will show us that you understand the importance of data in shaping product strategy.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Creandum
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in Spotify's subscription products and their unique selling points. Understand how the freemium model works and be ready to discuss strategies for improving conversion rates and user retention.
✨Showcase Your Data-Driven Mindset
As a Senior Product Manager, you'll need to demonstrate your ability to analyse data effectively. Prepare examples of how you've used data to inform product decisions in the past, especially regarding user acquisition and retention strategies.
✨Collaborative Spirit is Key
This role involves working closely with various teams. Be prepared to discuss your experience in cross-functional collaboration. Share specific instances where you’ve successfully partnered with design, marketing, or finance to achieve product goals.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to the freemium-to-Premium funnel. Think through potential scenarios and formulate your approach to solving them, focusing on user experience and business impact.