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For Companies At a Glance
- Tasks: Lead our CRM strategy to enhance customer engagement and retention.
- Company: Join Creams Cafe, the UK's top dessert restaurant brand.
- Benefits: Flexible working hours and competitive pay based on experience.
- Other info: Perfect for CRM experts seeking part-time or freelance roles.
- Why this job: Make a real impact in a fast-paced environment while enjoying dessert culture.
- Qualifications: 7+ years in CRM with hands-on experience in strategy and automation.
Hybrid – UK Based
Head Office: London UK
Flexible working arrangement
Salary / day rate dependent on experience
At Creams Cafe, we’re on a mission to create unforgettable dessert experiences — both in our stores and digitally. As the UK’s leading dessert restaurant brand, we’re looking for an experienced CRM Manager to take ownership of our customer engagement and retention strategy. This is a fantastic opportunity for a strategic yet hands-on CRM specialist who thrives in fast-paced consumer brands and loves using customer data to drive loyalty, frequency, and revenue growth.
The Role
- You’ll own and deliver the end-to-end CRM strategy across email, SMS, push notifications, loyalty and lifecycle communications.
- Working closely with our Marketing team, you’ll act as the CRM subject matter expert and play a key role in shaping customer retention and engagement.
- Developing and executing the CRM and retention strategy.
- Building and optimising automated customer journeys.
- Analysing campaign performance and customer behaviour.
- Delivering actionable insights and commercial recommendations.
- Managing CRM reporting and revenue attribution.
- Ensuring GDPR compliance and database best practice.
- Collaborating with Brand, Operations and external platform partners.
Requirements
- 7+ years’ experience in CRM, retention or loyalty marketing.
- Proven experience owning CRM strategy end-to-end.
- Hands-on experience with CRM platforms and automation workflows.
- Experience within hospitality, retail, QSR or multi-site brands is highly desirable.
If you’re a CRM expert looking for a flexible freelance or part-time opportunity with a fast-growing consumer brand, we’d love to hear from you.
CRM Manager - Freelance or Part time employee employer: Creams Cafe
Contact Detail:
Creams Cafe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Freelance or Part time employee
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and join online forums. You never know who might have the inside scoop on a CRM Manager role at a cool place like Creams Cafe.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past CRM strategies and successes. Use data and results to back up your claims – this will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Creams Cafe, and express your interest in their CRM initiatives. A little initiative can go a long way!
✨Tip Number 4
Keep it flexible! Since this role is hybrid and part-time, be open to discussing how you can fit into their team. Highlight your adaptability and willingness to collaborate with different departments to drive customer engagement.
We think you need these skills to ace CRM Manager - Freelance or Part time employee
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience in customer engagement and retention strategies, and don’t forget to mention any hands-on work with CRM platforms. We want to see how you can bring your unique skills to our dessert mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about CRM and how your experience aligns with our goals at Creams Cafe. Be sure to mention specific achievements that demonstrate your ability to drive loyalty and revenue growth.
Showcase Your Analytical Skills: Since analysing campaign performance is key for this role, make sure to include examples of how you've used data to inform your strategies. We love numbers, so if you’ve got metrics to back up your successes, flaunt them!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Creams Cafe
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms and automation workflows mentioned in the job description. Brush up on your knowledge of customer engagement strategies, as you'll need to demonstrate how you can leverage data to drive loyalty and revenue growth.
✨Showcase Your Strategic Mindset
Prepare examples of how you've developed and executed successful CRM strategies in the past. Be ready to discuss specific campaigns you've managed, the results they achieved, and how you adapted based on performance analytics.
✨Understand the Brand's Voice
Familiarise yourself with Creams Cafe’s brand and its unique selling points. Think about how you can align your CRM strategies with their mission to create unforgettable dessert experiences, both in-store and digitally.
✨Prepare for GDPR Questions
Since compliance is crucial, be prepared to discuss how you ensure GDPR compliance in your CRM practices. Have examples ready that illustrate your understanding of data protection and best practices in database management.