EMEA Market Development Executive in Woking

Crayola has inspired children to express their creativity since 1903. Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world. Join our team and be part of an iconic brand that develops quality art products and experiences that are loved by families and preferred by teachers. Our company culture is mission focused, and encourages fun, collaboration, transparency, and helping others. We are committed to diversity and inclusion. Crayola believes a diverse workforce provides a broad spectrum of perspectives which enables us to create innovate products and continuously improve our work processes. We have an intentional focus on fostering a work environment where all employees feel valued and appreciated.

About the Role:

We are seeking a dynamic EMEA Market Development Executive. Reporting to the EMEA Business Development Manager, you will support the commercial development and management of assigned markets within the EMEA region. This role is critical in driving the growth of Crayola in new and existing markets while supporting the overall indirect EMEA business.

As the local representative and brand ambassador for Crayola in EMEA, you will be accountable for the P&L, revenue generation, and channel development for your assigned and prospective indirect markets with support from the EMEA Business Development Manager. Your focus will be on crafting and executing strategies that drive commercial success, optimize resources, and contribute to sustainable business growth.

Key Responsibilities:

• Strategic Market Growth: Collaborate closely with the EMEA Business Development Manager and General Manager to capitalize on growth opportunities across core and under-developed markets. Develop innovative strategies to enhance brand and channel positioning within these markets.
• Channel and Account Management: Partner with internal teams and distributor partners to design and execute trade channel strategies, including direct sales, distribution networks, and licensing initiatives. Maximize brand growth by overcoming challenges and seizing opportunities.
• Operational Excellence: Provide planning, communication, analysis, and reporting across all EMEA indirect markets. Lead the coordination of strategies and key requirements with both EMEA distribution partners and internal stakeholders.
• Commercial Strategy Development: Support the Market Development Manager to design clear, compelling commercial strategies for each market, portfolio, and product category to deliver strong, competitive positions. Work to drive growth by increasing demand while reducing costs (COGS, value chain optimization, and negotiations).
• Performance Tracking & Reporting: Ensure that all objectives, including volume, net sales value, profit, and distribution targets, are met as defined in the annual CY Plan. Provide accurate inventory forecasts and reporting, ensuring transparency internally and with external stakeholders.
• Internal Collaboration & Stakeholder Engagement: Build and maintain strong, productive relationships with key internal stakeholders. Act as a point of reference for all matters related to your assigned markets, ensuring that their needs are understood and integrated across the business.
• Brand Advocacy: Champion Crayola's values and priorities, fostering a positive business culture. Lead by example and inspire your team to continuously strive for excellence, innovation, and success.
• Market Insights & Competitor Analysis: Develop a deep understanding of the Crayola brand and its competitive landscape within your assigned markets. Use insights to inform strategic decisions and drive continuous improvement.

What we're looking for:

• Proven experience in account management or commercial roles A solid foundation in managing customers or key accounts, ideally within consumer goods or FMCG, with a demonstratable record of achieving financial KPIs.
• Collaborative cross-functional mindset Comfortable working across departments like Marketing, Supply Chain, and Finance to drive aligned outcomes.
• Confident communicator and relationship builder Able to engage effectively with both internal teams and external stakeholders, presenting ideas with clarity and purpose.
• Commercially curious and analytical Skilled at interpreting data and using insight to inform decisions, highlight opportunities, and support planning.
• Organised, adaptable and self-motivated Able to manage multiple priorities and work proactively in a fast-paced, evolving environment.
• Keen to learn and grow with the business A positive, team-first attitude with the desire to develop both personally and professionally within a dynamic, values-led company.
• Additional Language(s )An additional language is a benefit in this role but not a requirement.

Diversity & Inclusion at Crayola

We will cultivate diversity and create a culture of inclusion for our collective brands – one that grows through sustained action, demonstrates care for every life experience, inspire new products and content, and builds a sense of belonging in which every employee is able to be their very best. Learn more about Crayola's Diversity and Inclusion strategy here.

Green is our favourite colour!

Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows here.