Category Insights & Analytics Specialist in Woking

Crayola has inspired children to express their creativity since 1903. Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world. Join our team and be part of an iconic brand that develops quality art products and experiences that are loved by families and preferred by teachers. Our company culture is mission focused, and encourages fun, collaboration, transparency, and helping others. We are committed to diversity and inclusion. Crayola believes a diverse workforce provides a broad spectrum of perspectives which enables us to create innovative products and continuously improve our work processes. We have an intentional focus on fostering a work environment where all employees feel valued and appreciated.

About the Role: We’re looking for a commercially minded, detail-focused Category Insights & Analytics Specialist to help shape how our products come to life in store. You’ll play a key role in turning data into clear, compelling direction for our retail partners - supporting confident decisions on range, space and display that strengthen our category presence and shopper experience. In this role, you’ll take ownership of planogram creation and maintenance, support seasonal and display planning, and contribute to range reviews with well-structured insight and recommendations. You’ll combine strong analysis with a creative, shopper-first perspective - ensuring our in-store execution is both commercially effective and easy for buyers to action. This is a fast-paced, collaborative role, ideal for someone who enjoys working hands-on with data while bringing clarity and simplicity to decision-making.

Key Responsibilities:

• Shopper & Category Insight: Bring the shopper to the table in every conversation, using panel and retailer data to identify opportunities across distribution, space, pricing, promotion and pack roles. Turn insight into clear, visual sell-in stories that support confident, commercially grounded customer decisions. Evolve how we show up in category conversations - pairing strong analysis with a creative, shopper-first point of view.
• Reporting and Data Management: Oversee the creation of regular performance reports, dashboards, and presentations for leadership and business teams. Deliver the ‘so what’ from the data. Inform the commercial teams on what they must do to impact POS positively. Ensure the accuracy and reliability of sales data, working with IT and data teams to manage data integrity across multiple platforms. Continuously improve reporting tools, dashboards, and analytics processes to ensure actionable insights are available in real-time. Leverage advanced analytics techniques (e.g., machine learning, artificial intelligence) to drive decision-making.
• Planograms & In-Store Execution: Own the creation, maintenance and continuous improvement of planograms in Blue Yonder (JDA), ensuring they are practical, accurate and easy to implement. Translate planogram updates into simple, user-friendly store guides that support seamless execution. Ensure our in-store presence reflects both commercial opportunity and shopper clarity. Bring together large and complex datasets to support range reviews, cross-market assortment mapping and portfolio simplification. Identify duplication, gaps and opportunities for newness, making range decisions easier for both internal teams and retail partners. Present clear recommendations that balance performance, innovation and simplicity.
• Seasonal Planning & Continuous Improvement: Coordinate seasonal trackers and compile in-store execution and compliance feedback. Translate in-store observations into practical recommendations that strengthen future seasonal waves. Support display planning that drives standout moments in store.
• Cross-Functional Collaboration: Work closely with Sales and Marketing to ensure category plans are realistic and on-brand. Contribute a creative, shopper-first category perspective to cross-functional planning and execution. Act as a collaborative partner, ensuring our category perspective is creative, commercial and aligned across the business.

What we’re looking for:

• Experience in Category, Insights or a related FMCG role.
• Exposure to shopper panels (Worldpanel by Numerator/ Kantar) and/or retailer analytics (e.g. Dunnhumby).
• Ability to use data and insights to tell a simple story. Excellent analytical and conceptual skills - ability to distil actionable learnings from multiple sources of information.
• Excellent facilitation skills - able to explore new or controversial views in a convincing manner that invites inquiry and joint exploration.
• Ability to gather and distil trend information (POS, consumer, shopper, customer, inventor) into actionable new product concepts, category growth initiatives, and marketing activation.
• Collaborative, positive, and adaptable with a passion for storytelling.
• Familiarity with Blue Yonder (JDA) for planograms is a bonus.

Diversity & Inclusion at Crayola: We will cultivate diversity and create a culture of inclusion for our collective brands – one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best.

Green is our favourite colour! Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola’s creative solutions for greener tomorrows here.