Senior Key Account Manager FMCG (m/w/d) in Surrey, Woking

Crayola has inspired children to express their creativity since 1903. Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world. Join our team and be part of an iconic brand that develops quality art products and experiences that are loved by families and preferred by teachers. Our company culture is mission focused, and encourages fun, collaboration, transparency, and helping others. We are committed to diversity and inclusion. We have an intentional focus on fostering a work environment where all employees feel valued and appreciated.

The Senior National Account Manager will be instrumental in driving profitable sales growth and category leadership with some of the UK’s leading retail partners. This is a pivotal role within our UK&I commercial team—offering the opportunity to shape strategic partnerships and bring the Crayola brand to even more families! This is a high-impact, customer-facing role with full ownership of your account portfolio. You’ll lead the development and execution of strategic Joint Business Plans (JBPs), nurture strong partnerships, and ensure Crayola’s values and commercial goals are consistently delivered.

In this role, you will own the full P&L for your account base—managing volume, net sales, and gross profit targets while identifying opportunities for sustainable growth. You’ll lead strategic forecasting and performance analysis, proactively mitigate risk, and ensure seamless execution across key customer touchpoints. By leveraging insights and developing influential customer relationships, you will translate data into decisions that unlock value for both Crayola and its retail partners. As part of a high-performing commercial team, your ability to influence, collaborate cross-functionally, and drive forward Crayola’s brand ambitions in the value channel will be key to your success.

• Shape and Lead Customer Strategies: Develop and implement impactful account plans aligned with Crayola’s strategic objectives, grounded in insight and collaboration.
• Manage sales, profit, promotional investment and accurate forecasting across your customer base.
• Monitor performance and identify opportunities: Analyse key account performance, customer satisfaction levels, and key commercial metrics to fuel growth and proactively mitigate any risks.
• Provide regular updates and commercial reporting to internal stakeholders, offering clear, strategic recommendations.
• Lead account-level planning: Champion cross-functional collaboration. Work closely with Category, Operations, Customer Service, Finance, and Marketing to ensure end-to-end excellence and a seamless customer journey.
• Lead the forecasting process for your accounts, collaborating with supply chain and commercial teams to ensure alignment.
• Manage commercial terms and support negotiations: Ensure customers operate within agreed trading terms, and review and negotiate agreements to secure favourable terms for Crayola.
• Support knowledge sharing and play an active role in shaping a positive, inclusive and high-performing commercial team culture.

Proven experience in national account management or commercial roles - Demonstrated success managing retail accounts.

Strong Commercial Acumen and Financial Capability: Comfortable managing account performance, forecasting and shaping strategic JBPs.

Strategic and Curious Mind: Brings fresh ideas, is forward-thinking, and uses insight to inform and adapt approach.

Commercially curious and analytical: Skilled at interpreting data and using insight to inform decisions, highlight opportunities, and support planning.

Familiarity with the UK retail landscape: Experience working with UK retailers—value channel exposure is beneficial, though not essential.

Diversity & Inclusion at Crayola: We will cultivate diversity and create a culture of inclusion for our collective brands – one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best.