National Account Manager in Surrey, Woking

Who we are: Crayola has inspired children to express their creativity since 1903. Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world. Join our team and be part of an iconic brand that develops quality art products and experiences that are loved by families and preferred by teachers. Our company culture is mission focused, and encourages fun, collaboration, transparency, and helping others. We are committed to diversity and inclusion. Crayola believes a diverse workforce provides a broad spectrum of perspectives which enables us to create innovative products and continuously improve our work processes. We have an intentional focus on fostering a work environment where all employees feel valued and appreciated.

About the Role: The National Account Manager will be instrumental in driving profitable sales growth and category leadership with our UK value and distributor channels. This is a pivotal role within our UK&I commercial team, offering the opportunity to shape strategic partnerships and bring the Crayola brand to even more families! Working collaboratively across internal functions and external partners, you will shape and deliver Joint Business Plans (JBPs) that enhance Crayola’s market presence while ensuring operational efficiency and commercial excellence. In this role, you will own the full P&L for your account base, managing volume, net sales, and gross profit targets while identifying opportunities for sustainable growth. You’ll lead strategic forecasting and performance analysis, proactively mitigate risk, and ensure seamless execution across key customer touchpoints. By leveraging insights and developing influential customer relationships, you will translate data into decisions that unlock value for both Crayola and its retail partners. As part of a high-performing commercial team, your ability to influence, collaborate cross-functionally, and drive forward Crayola’s brand ambitions in the value channel will be key to your success.

Key Responsibilities:

• Develop and implement strategic Sales plans: Shape and deliver customer-specific plans that contribute to Crayola’s strategic objectives, with the support of your line manager.
• Build Strong Customer Partnerships: Leverage data analytics to create mutually beneficial JBP with the support of your line manager.
• Monitor performance and identify opportunities: Analyse key account performance, customer satisfaction levels, and key commercial metrics to fuel growth and proactively mitigate any risks.
• Deliver actionable business insights: Provide regular updates and commercial reporting to internal stakeholders, offering clear, strategic recommendations.
• Lead account-level planning: Build and execute annual operating plans that align with Crayola’s overarching strategic direction and goals.
• Champion cross-functional collaboration: Work closely with Category, Operations, Customer Service, Finance, and Marketing to ensure end-to-end excellence and a seamless customer journey.
• Engage in demand planning: Contribute to the monthly forecasting process, ensuring sales insights align with supply planning to meet customer needs.
• Manage commercial terms and support negotiations: Ensure customers operate within agreed trading terms, and assist in reviewing and negotiating agreements to secure favourable terms for Crayola.
• Support the wider UK&I commercial organisation: Provide timely customer updates, proactive participation in problem solving.

What we’re looking for:

• Proven experience in account management or commercial roles.
• A solid foundation in managing customers or key accounts, ideally within consumer goods or FMCG, with a demonstrable record of achieving financial KPIs.
• Familiarity with the UK retail landscape.
• Experience working with UK retailers - value channel exposure is beneficial, though not essential.
• Collaborative cross-functional mindset.
• Confident communicator and relationship builder.
• Commercially curious and analytical.
• Ability to work with ambiguity.
• Organised, adaptable and self-motivated.
• Keen to learn and grow with the business.

Diversity & Inclusion at Crayola: We will cultivate diversity and create a culture of inclusion for our collective brands - one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best.

Green is our favourite colour! Crayola cares about the environment and responsibly makes the products you love.