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- Tasks: Transform data into compelling insights that enhance retail experiences and product displays.
- Company: Join Crayola, a beloved brand inspiring creativity since 1903.
- Benefits: Enjoy a fun, collaborative culture with a focus on diversity and inclusion.
- Why this job: Make a real impact by shaping how products come to life in stores.
- Qualifications: Experience in category insights or FMCG roles, with strong analytical skills.
- Other info: Opportunity for growth in a dynamic environment focused on creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Who we are: Crayola has inspired children to express their creativity since 1903. Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world. Our company culture is mission focused, and encourages fun, collaboration, transparency, and helping others. We are committed to diversity and inclusion.
About the Role: We’re looking for a commercially minded, detail-focused Category Insights & Analytics Specialist to help shape how our products come to life in store. You’ll play a key role in turning data into clear, compelling direction for our retail partners- supporting confident decisions on range, space and display that strengthen our category presence and shopper experience.
Key Responsibilities:
- Shopper & Category Insight: Bring the shopper to the table in every conversation, using panel and retailer data to identify opportunities across distribution, space, pricing, promotion and pack roles. Turn insight into clear, visual sell-in stories that support confident, commercially grounded customer decisions.
- Reporting and Data Management: Oversee the creation of regular performance reports, dashboards, and presentations for leadership and business teams. Deliver the ‘so what’ from the data. Ensure the accuracy and reliability of sales data, working with IT and data teams to manage data integrity across multiple platforms.
- Planograms & In-Store Execution: Own the creation, maintenance and continuous improvement of planograms in Blue Yonder (JDA), ensuring they are practical, accurate and easy to implement. Translate planogram updates into simple, user-friendly store guides that support seamless execution.
- Range & Portfolio Optimisation: Bring together large and complex datasets to support range reviews, cross-market assortment mapping and portfolio simplification. Identify duplication, gaps and opportunities for newness.
- Seasonal Planning & Continuous Improvement: Coordinate seasonal trackers and compile in-store execution and compliance feedback. Support display planning that drives standout moments in store.
- Cross-Functional Collaboration: Work closely with Sales and Marketing to ensure category plans are realistic and on-brand. Act as a collaborative partner, ensuring our category perspective is creative, commercial and aligned across the business.
What we’re looking for: Experience in Category, Insights or a related FMCG role. Exposure to shopper panels and/or retailer analytics. Ability to use data and insights to tell a simple story. Excellent analytical and conceptual skills. Collaborative, positive, and adaptable with a passion for storytelling. Familiarity with Blue Yonder (JDA) for planograms is a bonus.
Diversity & Inclusion at Crayola: We will cultivate diversity and create a culture of inclusion for our collective brands.
Category Insights & Analytics Specialist in Guildford employer: Crayola
Contact Detail:
Crayola Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Insights & Analytics Specialist in Guildford
✨Tip Number 1
Get to know the company inside out! Research Crayola's mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current or former Crayola employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Personal connections can make a huge difference!
✨Tip Number 3
Prepare for interviews by practising common questions related to insights and analytics. Think about how you can showcase your analytical skills and creativity, especially in relation to shopper behaviour and category management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Crayola family and contributing to their mission.
We think you need these skills to ace Category Insights & Analytics Specialist in Guildford
Some tips for your application 🫡
Show Your Passion for Creativity: When you're writing your application, let your love for creativity shine through! Crayola is all about inspiring creativity, so share any personal experiences or projects that highlight your passion for art and innovation.
Be Data-Driven: Since the role focuses on insights and analytics, make sure to showcase your analytical skills. Use specific examples from your past experiences where you turned data into actionable insights, just like we do at StudySmarter!
Keep It Clear and Concise: We know how important it is to communicate effectively. Make your application easy to read by using clear language and bullet points where necessary. This will help us quickly see how you can contribute to our team!
Apply Through Our Website: Don't forget to submit your application through our website! It's the best way for us to receive your details and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at Crayola
✨Know Your Data
As a Category Insights & Analytics Specialist, you'll be working with data daily. Brush up on your analytical skills and be ready to discuss how you've used data to drive decisions in the past. Prepare examples of how you've turned insights into actionable recommendations.
✨Showcase Your Creativity
Crayola values creativity, so think about how you can demonstrate your creative problem-solving skills during the interview. Be prepared to share examples of how you've approached challenges with a shopper-first perspective and how that led to successful outcomes.
✨Understand the Brand
Familiarise yourself with Crayola's mission and values. Show your passion for their commitment to creativity and diversity. You might want to mention specific products or initiatives that resonate with you, demonstrating that you’re not just looking for any job, but this job at Crayola.
✨Prepare for Collaboration Questions
Since this role involves cross-functional collaboration, be ready to discuss your experience working with different teams. Think of examples where you successfully collaborated with sales, marketing, or other departments to achieve a common goal, and how you navigated any challenges that arose.