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- Tasks: Create engaging content and manage social media for Crawfords' Commercial Vehicles division.
- Company: Join Crawfords, a leader in the commercial vehicle industry with a vibrant team culture.
- Benefits: Starting salary of £30,000, healthcare benefits, and additional leave based on service.
- Other info: Opportunity for career development and a fun, collaborative workplace.
- Why this job: Make an impact by enhancing brand presence and driving commercial growth in a dynamic environment.
- Qualifications: Experience in marketing or content creation, strong writing skills, and proficiency in Adobe Creative Cloud.
The predicted salary is between 30000 - 30000 £ per year.
As a key member of Crawfords’ Commercial Vehicles division, this role drives the creation and delivery of impactful content that strengthens brand presence and supports commercial growth. The position focuses on developing engaging multi‑channel marketing materials, enhancing brand consistency, and amplifying Crawfords’ reputation across digital and offline platforms. Working closely with sales, product specialists, and wider marketing teams, the role plays a central part in promoting vehicle solutions, supporting campaigns and launches, and ensuring the Crawfords brand stands out in a competitive market.
Key Responsibilities:
- Content Creation: Produce high-quality photography and video content of stock vehicles, handovers, workshops, events, and team highlights. Create written content including social media posts, case studies, website copy, and promotional materials. Present technical vehicle features clearly across digital and print channels.
- Social Media Management: Manage and grow our presence on LinkedIn, Facebook, Instagram, TikTok and YouTube. Plan, schedule, and publish content, monitor trends, and engage with customers online.
- Website & Digital Platform Management: Maintain accurate and engaging vehicle listings on our website and platforms such as Auto Trader and Car Gurus. Write SEO-focused blog content, work with our web developer to enhance website performance, and support ongoing SEO improvements. Design and maintain email marketing.
- Brand Development & Storytelling: Deliver consistent brand messaging, highlight customer success stories, fleet solutions, and workshop expertise. Contribute to campaigns that position Crawfords Commercial Vehicles as a trusted industry partner across sales, service and parts.
- Community & Audience Engagement: Build positive relationships with customers, partners, and industry audiences. Encourage customer interaction and user-generated content.
- Marketing Performance & Reporting: Track and analyse campaign, website, and social media performance. Use insights to refine content strategy and support wider marketing campaigns, product launches, and promotions.
Key Skills & Attributes:
- Previous experience in marketing, digital marketing, or content creation, experience within commercial vehicle or automotive setting is preferred.
- Strong content creation skills, including photography and video capture.
- Proficient with tools such as Adobe Creative Cloud or similar.
- Skilled at crafting engaging, high-quality written content.
- Strong understanding of social media platforms and analytics.
- Organised, proactive, and able to manage multiple projects.
- Creative, detail-oriented, and results-focused.
- Adaptable and comfortable in the office or on location.
- Self-motivated with a strong work ethic.
- Positive, collaborative attitude with a good sense of humour.
- Professional, reliable, and highly organised.
Benefits, wellbeing and development:
- Annual Salary: Starting from £30,000.00 – Dependent on experience, discussed at interview.
- Working Hours: 8:00am – 5:00pm, Monday to Friday, with occasional weekends and additional hours for shows and events.
- Crawfords Loyalty Scheme: Additional annual leave based on length of service.
- Healthcare & Wellbeing: Westfield Healthcare Plan, Health Assured Employee Assistance Programme, and other incentives.
Content & Brand Marketing Executive – Commercial Vehicles in Writtle employer: Crawfords Group
Contact Detail:
Crawfords Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Brand Marketing Executive – Commercial Vehicles in Writtle
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content creation work, whether it's photography, video, or written pieces. We want to see what you can do, so make it easy for us to find your talent!
✨Tip Number 3
Stay active on social media! Engage with Crawfords and other brands in the commercial vehicle space. Share your thoughts on their posts and show us you’re passionate about the industry. It’s a great way to get noticed!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to go directly to the source!
We think you need these skills to ace Content & Brand Marketing Executive – Commercial Vehicles in Writtle
Some tips for your application 🫡
Show Off Your Creativity: When you're crafting your application, let your creative side shine! Use engaging language and showcase your content creation skills right from the start. Remember, we’re looking for someone who can produce high-quality written and visual content, so make sure your application reflects that.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience in marketing and content creation, especially in the commercial vehicle or automotive sector. We want to see how your background aligns with our needs at Crawfords.
Be Authentic: We love a good story! Share your personal experiences and successes in your application. Whether it’s a campaign you led or a project you’re proud of, being authentic helps us get to know you better and see how you could fit into our team.
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed! It’s the easiest way for us to keep track of applications and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Crawfords Group
✨Know Your Content Inside Out
Make sure you’re well-versed in the types of content you’ll be creating. Familiarise yourself with Crawfords’ brand voice and previous campaigns. Bring examples of your work that showcase your skills in photography, video, and written content.
✨Show Off Your Social Media Savvy
Be prepared to discuss how you would manage and grow Crawfords’ social media presence. Have a few ideas ready for engaging posts or campaigns tailored to platforms like LinkedIn and Instagram. Highlight any past successes in social media management.
✨Demonstrate Your Analytical Skills
Crawfords values data-driven decisions, so be ready to talk about how you track and analyse marketing performance. Share specific tools you’ve used and how you’ve applied insights to improve content strategies in the past.
✨Emphasise Team Collaboration
This role involves working closely with various teams, so highlight your collaborative experiences. Share examples of how you’ve successfully worked with sales or product specialists to create impactful marketing materials.